Dental Specialist Marketing
We have successfully marketed for specialists in these fields:
In many cases we have helped the specialist transition from a doctor-referral-only practice to a mixed practice of referral and direct-to-consumer.
To learn more about our marketing for Periodontists, please click here.
Orthodontists rely heavily on referrals within their communities, but that doesn’t mean they shouldn’t have a good website! There’s always a certain percentage of prospective patients, or their parents, that will use the Internet to find an orthodontist, especially adults. There’s usually a lot of competition for orthodontics and a website that properly showcases your skills and your practice is invaluable.
Oral Surgeon Marketing
Our custom newsletters and brochures, based on market research, have helped our oral surgeon clients to increase their referral numbers.
The amount of referrals from our network has steadily increased, and my reputation and status as an opinion leader has been established by the professional look and communication of Gilleard Dental Marketing’s newsletters..
“We were stumped with our marketing. It was stale, we were always doing the same thing. When we hired Gilleard Dental Marketing to do a newsletter for us, we were a little skeptical and we weren’t sure it would make any difference.
“We sent the newsletter out to our network of referring dentists and were surprised at the positive response we got. We thought our referring dentists knew about us, but the newsletter Gilleard Dental Marketing created increased their awareness of our beautiful office, great staff and doctor.
“We had an open house that we advertised in the newsletter and 300 dentists, staff and patients attended. The amount of referrals from our network has steadily increased, and my reputation and status as an opinion leader in our field has been established by the professional look and communication of Gilleard Dental Marketing’s newsletters.
—Jeffrey Lee MD, DMD
Oral Surgeon, Orange County, CA
Whether our prosthodontist clients are in a solo practice or with other dentists, we have been able to help them get more implant, restorative and full-mouth reconstruction cases.
Time and time again, we have had new patients call in saying how much they liked our website, how easy it was to use and how it had just the right amount of information.
“Once we made the decision to have a website, we knew that we had to find a marketing company that would understand our office, how we work and the type of patients that we wanted to attract. We didn’t want just a generic website; we wanted one that portrayed our office and our philosophy. Gilleard Dental Marketing knew exactly how to do this!
“They researched our office in detail to find out what we did and what type of patients we wanted more of, including speaking directly to some of our patients, and finding out what they liked about our office. From all the data they gathered, they developed a website better than we could imagine! But it doesn’t really matter what we think; it’s what the person looking at our website thinks! Time and time again, we have had new patients call in saying how much they liked our website, how easy it was to use and how it had just the right amount of information.
“As a result of the success of the website, we have seen a 25% increase in new patients and 33% increase in production, giving us highest ever numbers last year! And we are on track for another highest ever this year too! What’s more is that the patients the website attracts are of a higher quality and ones that are looking for a dentist…and treatment, thus making it easier to sell the patients as they are better informed. It really pays for itself.”
Prosthodontist, Clearwater, FL
Our multidisciplinary dental office has now been working with Gilleard Dental Marketing for over one year and to claim that we have been happy with our results would be a vast understatement.
“In early 2011, my partners and I had recently completed construction on a 10 operatory dental facility. With the addition of space and scheduling time available, our vision included expanding the patient base into more comprehensive cases that were beneficial to patients, fun to treat, and profitable for the practice. In order to accomplish this goal, we knew an aggressive internet marketing approach would be needed. We had developed two previous websites but were looking for more. As I started random Google searches for sites that “wowed” me, it was interesting that my two favorite pages were developed by the same company, Gilleard Dental Marketing.
“Our multidisciplinary dental office has now been working with Gilleard Dental Marketing for over one year and to claim that we have been happy with our results would be a vast understatement. Not a day goes by that we do not have at least one new patient that has both found us and been preheated by the site they developed. Coupling the help of a complete marketing plan with more well-defined internal systems has resulted in our revenue jumping over $100,000 PER MONTH compared to this time last year!
“I would highly recommend Gilleard Dental Marketing for anyone looking to attract the type of new patients every dentist desires. The Gilleard Dental Marketing approach is a cornerstone to our new patient flow and we look forward to expanding into other services they offer in the near future!
—Holt Gray, DMD