Doctor Success Stories
“They told me that they were different than any others around and I found out they were.”
“After practicing dentistry for 28 years I continue to enjoy it a lot but have always had this dream to take a sabbatical from the office for about 12 months and do the things that I always wanted to do and be able to return to my practice better than it was when I left it.
“When I told my two associate dentists about this dream, they said have a great time, just make sure there are enough new patients.
“So I teamed up with one of the best marketing consultant teams I could find, Keith and Deborah Gilleard. They told me that they were different than any others around and I found out they were. They employ a scientific approach to marketing and know how to get results.
“I completed my sabbatical in another state and my dental practice had more than enough fee-for-service new patients with only 2/3rds of the Gilleard marketing strategy employed. Key to this has been Internet marketing. Through Internet marketing, Gilleard Dental Marketing have implemented a way to generate new patients into my practice in a most cost effective way.
“The practice has a constant flow of new patients and all I do is admire how well it is all going.
“One of the biggest mistakes I didn’t make was agree that I couldn’t live the dream. I love practicing dentistry, always have and will.”
(That was written near the end of 2008. Below is a more recent story about what happened after we added the magazine to his marketing campaign.)
“My basic approach to marketing is to drive as many qualified new patients into my office as possible. To do that we implement new patient marketing programs and constantly evaluate the quality of new patients by the amount each one spends on treatment plans they accept. So we count each person who has not been in the office before as a new patient and eliminate marketing to those areas that send in poor quality new patients, i.e. they don’t spend money and don’t come back for care. “In august 2011 we had 161 new patients and we collected over $345,000.00. [Note: this was over one year ago. The monthly production since then has increased to a much higher range.] The reason I mention this is I have found a direct correlation between the number of new patients per my definition of a new patient and total production/collections.
“So I have found the key is the number of new patients. Having said that, the magazine that Gilleard developed for my practice drives in about 40 plus or minus new patients per month and I find the vast majority of these patients get enrolled into higher end treatment plans as they realize our practice is a high quality dental office where they can get great care and are more willing to pay for it. This is from what is communicated by my magazine.”
—Joel Benk, DDS
“Our multidisciplinary dental office has now been working with Gilleard Dental Marketing for over one year and to claim that we have been happy with our results would be a vast understatement.”
“In early 2011, my partners and I had recently completed construction on a 10 operatory dental facility. With the addition of space and scheduling time available, our vision included expanding the patient base into more comprehensive cases that were beneficial to patients, fun to treat, and profitable for the practice. In order to accomplish this goal, we knew an aggressive internet marketing approach would be needed. We had developed two previous websites but were looking for more. As I started random Google searches for sites that “wowed” me, it was interesting that my two favorite pages were developed by the same company, Gilleard Dental Marketing.
“Our multidisciplinary dental office has now been working with Gilleard Dental Marketing for over one year and to claim that we have been happy with our results would be a vast understatement. Not a day goes by that we do not have at least one new patient that has both found us and been preheated by the site they developed. Coupling the help of a complete marketing plan with more well defined internal systems has resulted in our revenue jumping over $100,000 PER MONTH compared to this time last year!
“I would highly recommend Gilleard Dental Marketing for anyone looking to attract the type of new patients every dentist desires. The Gilleard Marketing approach is a cornerstone to our new patient flow and we look forward to expanding into other services they offer in the near future!
—Holt Gray, DMD, Prosthodontist
“Four times as many patients the first month I was with Gilleard.”
I’ve been marketing as a periodontist for a number of years and as you know, as a periodontist, we have a shrinking market that we’re marketing to when we’re working with general dentists. That doesn’t mean we take general dentists out of the equation, but frankly there are a number of things we can do and we do them very well and of course one of them is dental implants.
When I went to Gilleard I had a lot of experience in marketing myself: had had a website, had done different campaigns to bring patients in. When I went with Gilleard, I found that he was able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard. I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.
“We had to hire a new person just to answer the new patient calls and emails.”
“Before working with Gilleard Marketing, we went 2-3 days without a New Patient call. Now, new patient calls and emails are non-stop. We had to hire a new person just to answer the new patient calls and emails. The number of new patients went from 10-13 per month to 20-23 per month. I am 100% satisfied!!!!”
—Suzanne Sablan, DDS
“Gilleard Dental Marketing staff just know their stuff and their work helped me position my marketing far above my competitors.”
“I have a well over a million-and-a-half-dollar-a-year dental practice and market heavily in my local area. I have worked with many different marketing companies over the years and attended many seminars and classes on marketing. This is an area I personally enjoy and manage in my practice.
“For years I have looked for a company that would measure up to my high expectations. I wanted world class promotional items based on rock-solid research and survey results. I tried several different companies and groups but came away disappointed with each. However, from the time I sat down with Gilleard Dental Marketing, I felt that I had found a group that knew what it took to get the results I wanted.
“After my first marketing campaign was completed I saw results that other doctors just dream of.
“Gilleard Dental Marketing staff just know their stuff and their work helped me position my marketing far above my competitors.
“I recommend without any reservation whatsoever Gilleard Dental Marketing for anyone looking for topnotch quality, results, and personal service.”
—David Cutts, DDS
“I found Gilleard Dental Marketing to be very caring and concerned that their clients get the result that was promised: abundant new patients with very effective new patient programs.”
“I have a 30-year-old established dental practice in Marietta, Georgia. About one and a half years ago my new patients began dropping off. I pursued methods of reviving and increasing my new patient flow into my practice. I had been doing coupon mailings for years with success but this ceased to work. I paid for an expensive PR/Marketing program with a marketing firm to increase my new patients. I implemented their program, did all the recommended steps, tried this for a year and unfortunately did not get one single new patient from the program after spending a lot of money, time and effort.
“I came across Gilleard Dental Marketing earlier this year, they made a lot of sense and their clients were very pleased. I now am one of their very pleased clients. After doing extensive research on my practice they made a new website for our office. Then they tested it to make sure it was working optimally to generate new patients as promised. Our new patient flow has now doubled after 2 months. The new patients phone calls have also double all in the face of a recessionary economy.
“I found Gilleard Dental Marketing to be very caring and concerned that their clients get the result that was promised: abundant new patients with very effective new patient programs. And they work with you until you actually get this product!
“I would highly recommend Gilleard Dental Marketing to any dentist who would like to increase their new patients.”
—Roddie Crouch, DDS
“Gilleard’s campaign has generated more new patients for my office than any other I have tried.”
“What is the value of a GOOD new patient? $500? $5000? More? Different sources will put different values on new patients, but one sure thing is 40% of practice production over the course of a year can and should come from new patients! Attracting a good stream of new patients even for those in ideal locations can be a challenge.
“The most successful way of attracting new patients I have found has been with the help of Gilleard Dental Marketing. Gilleard put together a customized web site and marketing program BASED ON MY PRACTICE. From the DAY we went online with our new web site, and online advertising, we began attracting quality new patients looking for the type of dentistry I like to deliver. Implants, crowns, veneers, cosmetic dentistry and Invisalign® are some of the procedures our new patients HAVE COME IN REQUESTING! When new patients come in they are looking for treatment.
“We are reaching our target audience and then some, with effective search engine optimization. Just the other day a dental office in Texas, (we are in Ohio) typed in Velscope and called our office to find out about the technology. Our office came up before the manufacturer!
“I have paid money for advertising in the past with varying degrees of success. One time I paid $18,000 for a joint TV campaign with other area dentists and got no response, zero new patients! Gilleard’s campaign has generated more new patients for my office than any other I have tried. Best of all, now that it is set up new patients just keep coming.
“With Gilleard I have received prompt attention, a successful campaign, and LOTS of new patients. What more could I ask for?”
—Bill Davidson, DDS
“I am constantly amazed at the good quality patients that their website has produced.”
“I have been working with Gilleard Marketing for just over a year now. I am constantly delighted at the number of new patients that this website generates. I know this because I gather our new patient data and send it to them monthly. We are getting 10-15 new patients a month for various procedures.
“One of the campaigns that seems to be working really well is our cosmetic campaign. We have patients that go to the website and come in wanting to do cosmetic work. Some of them even have their financing in order and are ready to go once we show them our techniques.
“I am constantly amazed at the good quality patients that their website has produced. I am not only going to continue using them for the website, but I am getting ready to start a mailing campaign. If they say it works, then I am going to do it because they have not steered me wrong yet. I am delighted at the results Gilleard Marketing has produced for me and will continue to use them as long as I am practicing.”
—Jacob Wehman, DMD
“I can assure you that Gilleard Marketing will generate new patients for your office at a great return on investment.”
“I had a website prior to meeting Keith Gilleard. I felt proud of the site, however it was only for show, not for producing new patients. Keith and his team reinvented my website. In 2009 the website was our number one referral source!
“I can assure you that Gilleard Marketing will generate new patients for your office at a great return on investment.
“They have been a pleasure to work with and I would recommend them for your advertising needs.”
—Randolph Moore, DMD
“Time and time again, we have had new patients call in saying how much they liked our website, how easy it was to use and how it had just the right amount of information.”
“Once we made the decision to have a website, we knew that we had to find a marketing company that would understand our office, how we work and the type of patients that we wanted to attract. We didn’t want just a generic website; we wanted one that portrayed our office and our philosophy. Gilleard Marketing knew exactly how to do this!
“They researched our office in detail to find out what we did and what type of patients we wanted more of, including speaking directly to some of our patients, and finding out what they liked about our office. From all the data they gathered, they developed a website better than we could imagine! But it doesn’t really matter what we think; it’s what the person looking at our website thinks! Time and time again, we have had new patients call in saying how much they liked our website, how easy it was to use and how it had just the right amount of information.
“As a result of the success of the website, we have seen a 25% increase in new patients and 33% increase in production, giving us highest ever numbers last year! And we are on track for another highest ever this year too! What’s more is that the patients the website attracts are of a higher quality and ones that are looking for a dentist…and treatment, thus making it easier to sell the patients as they are better informed. It really pays for itself.”
—Jiten Master, DDS, MS
“It is easy to say that this is now our major source for new patients.”
“When I first came to work at this office in 1999 I knew one of the first things we needed to do was get a web presence.
“Our first website was created through a dental education company and in the first year we only had seven new patients from this.
“Then I was contacted in 2010 by Keith Gilleard of Gilleard Dental Marketing.
“It took us a bit to finally make the commitment but when we finally got rolling things went fast.
“The website was put together working with the web design team and the result is a very professional site.
“We then got the web marketing campaign going and saw immediate results.
“As many offices can attest, referrals from regular newspaper and magazine ads have greatly diminished and even patient referrals are not at all what they used to be. I hear this all the time through other offices and articles I read.
“As of now 50% of our new patients are coming from our internet presence with many patient referrals coming from these same internet patients. Our new patients are well over what we had last year when we started with Gilleard.
“It is easy to say that this is now our major source for new patients.
“I constantly hear from these internet patients that once they got to our webpage they decided to call us.
“I am convinced that this is the best way to get new patients for our office.”
—Jack Sushko, DDS