Douglas M. Schulz, DDS
Internet & Magazine
They are not just a website development company. They are truly one of the best dental marketing companies out there. Whether it is direct mail, website or something as unique as their magazine, you owe it to yourself and your practice to look into their services. It has impacted our practice more than any other service we have used.
“Operating a dental practice today without a Web presence is certain to spell disaster. I can remember back to first getting into dentistry and the only dentists that advertised were looked upon as kind of shady types of practices. Today it is all about who has a better website and how you are positioned in searches.
“Back when I realized that I needed to have a website, I remembered that I had two fellow CEREC trainers, both who were like mentors to me, that kept telling me about their marketing and how successful their websites were. When it came time for me to look at getting one for my practice, the surprising thing was that they were both using the same company, Gilleard Dental Marketing! Remember, this was 5-6 years ago and there were already hundreds of companies doing websites, so it was not too surprising that two very successful practices were using the same website developer.
“Keith and Deborah Gilleard, the principals of Gilleard Dental Marketing, have developed a powerhouse marketing company for dentists. Unlike many other companies, their personalization and customization make each site unique, not the cookie-cutter approach that you often see. I remember the process of what we wanted to include in our site and the hours of personalization of the content to make our site “ours.” I remember the $$ and time that we were putting into this project, but looking back I can only tell you it was a drop in the bucket of the dollars that I generate from our web traffic. Beware of trying to save money in what today is one of the largest drivers of patients to our practice. I would have also missed another money-making opportunity that they developed.
“A year or so after doing the website, my mentor Joel said that he was doing this ‘magazine’ with Keith and that I needed to look into it. Well I looked at it but about a year later, and again it was pure genius! Again it was an investment, but when you look at the ROI on this project, the first five patients that came from my Overland Park Dentist magazine paid for the entire cost. It continues to be a big source of new patients and those seeking our services. The best part is I have an exclusive for my area. I have never seen another marketing piece like this.
“They are not just a website development company. They are truly one of the best dental marketing companies out there. Whether it is direct mail, website or something as unique as their magazine, you owe it to yourself and your practice to look into their services. It has impacted our practice more than any other service we have used.”
—Douglas M. Schulz, DDS
Internet Marketing & Magazine