Marketing Research & Strategies
For those of you who don’t know, the gentleman pictured above is an icon in the advertising industry. His writings are studied by many up and coming advertising/marketing people and by copywriters. Ogilvy has helped to build some of the most recognizable brands in the world, such as Rolls Royce, American Express, Sears, Ford, Shell, Barbie, Pond’s and Dove.
One of the lesser known facts about David Ogilvy is his passion for market research. In fact he started out as a market researcher. Gilleard Dental Marketing has a strong tradition of market research and has helped corporations improve their branding and sales through its use. We use market research in all our marketing projects for dentists.
How can market research help you? Well, rather than reinvent the wheel, let’s let Mr. Ogilvy tell you himself, direct from the horse’s mouth!
Strategies & Marketing Campaigns
Strategy: “A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.”
From Greek strategia, function of a general.
It’s no coincidence that marketing campaigns are called “campaigns.” Like a battle, a marketing campaign needs to be strategized and implemented based on a plan. The most successful strategies have gathered intelligence ahead of time and their steps carefully planned.
We can help our clients strategize their marketing for best success.