Dental Marketing Articles

When it comes to our custom magazine distribution, more equals more.

We’ve Seen the Success. One of the most unique aspects of Gilleard Dental Marketing is the extremely custom attention that is given to each new marketing piece.  Many hours are devoted to surveying each new client’s patients to uncover the hot buttons that make each practice special. Our Custom Magazine Program is a prime example […]

How much business are you throwing away because of untrained receptionists?

How much business are you throwing away because of untrained receptionists? Your receptionists can make or break your marketing and your patient referrals. Inexperienced, poorly trained receptionists can inadvertently send prospective patients away in droves! A good receptionist should be scheduling at least 60 to 70 percent of new patient calls that come in from […]

What is the most workable way to market your dental implant services?

What is the most workable way to market your dental implant services? We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants.  Internet Marketing for Dental Implants  With the advent […]

Successfully Market Your High-Production Procedures

Successfully Market Your High-Production Procedures Many of our clients originally came to us to increase their delivery of procedures outside of cleanings, fillings and crown/bridge. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was either not getting them many […]

Effective Dental Marketing for the New Year

Effective Dental Marketing for the New Year. Effective marketing is an essential part of a practice’s success. Just as there is a science and art to good dentistry, so there is a science and art to dental marketing.  We have been providing effective dental marketing for dentists since 2007. My partner and I come from […]

Boost your new patients with a website that is a true reflection of your practice.

Get a website that is a true reflection of your practice and your dentistry. We are offering our top-quality websites for a great price through the end of the year! Any client who has one of our custom magazines can take advantage of this offer. People coming to one of our websites will have: An […]

How do you acquire new patients for your high-production procedures?

How do you acquire new patients for your high-production procedures? Many of our clients originally came to us to increase their delivery of procedures outside of cleanings, fillings and crown/bridge. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was […]

The Issue with Internet Marketing for Dental Implants

The issue with Internet marketing for dental implants We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants.  Internet Marketing for Dental Implants  With the advent of 3D imaging in […]

How We Create Our Custom Magazines

How we make our Custom Magazines into Effective Marketing Vehicles There is a specific procedure marketing needs to follow in order to be truly successful. We follow this procedure for every one of our custom magazines.    1. Market Research. This includes an understanding of the demographics, the competition and surveys to gain insight into […]

How to Stand Out in the Crowded Dental Marketplace

How to stand out in the crowded dental marketplace. When we first started marketing for dentists in 2007, many dentists still didn’t have a website and the cost marketing on the Internet was a fraction of the current cost. Ten years later, things have changed dramatically. The biggest change being the sheer number of dental […]

The Gilleard Difference

What is different about how we market dental practices? More and more dental marketing companies have cropped up in recent years. Just like energy bars, TV channels and automobiles, you have more choices than ever.   So, why choose us?  There are certain things we do or have that other companies may do or have, but […]

Marketing Tips for High Production Cases

Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day, so you need to make your marketing attract attention and engage your target audience. The way to make sure your marketing WILL attract and engage your target audience is to survey some of your high-production […]

Dental Office Front Desk Scheduling Tips

Your front desk can make or break your marketing. An inexperienced, poorly trained receptionist can inadvertently send prospective patients away in droves! We have listened to many thousands of new patient calls into dental practices as part of our call tracking service and we have isolated the major issues receptionists run into. What to Look […]

The Issue with Internet Marketing for Dental Implants

We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants. Internet Marketing for Dental Implants With the advent of 3D imaging in dentistry, more dentists than ever have been able […]

The Simple Rule of Successful Dental Marketing

It struck me a long while ago that there is a need to simplify what marketing and advertising is for a dental practice. Many of our clients and other dentists were in a state of confusion as to what to do to really get the type of patients they wanted and the number of new […]

Affordable Custom Mailers for Your Dental Practice

Would you like to get the word out about your practice? We have an 11″x17″ mailer that is custom made just for your practice. Our mailer program includes: Professional photo shoot Custom design Custom copywriting Printing of 50,000 mailers Distribution to your target demographics Call tracking Monthly results reports Our 10-month program cost only $2,630 […]