Dental Marketing Articles

The Main Elements of Effective Dental Marketing

There are some basic principles that when adhered to ensure the phone rings. We employ these in every marketing campaign we create. Use market research. Survey some of your patients and find out what they like about your practice. Check out what other dentists in your area are doing. Study the demographics of your zone. […]

A Look Inside Gilleard Dental Marketing

Just recently we took photos of some of our staff at work, so we thought we would share them with you. We are very proud of our staff. They are talented, competent and dedicated, and we couldn’t be happier with them.              

The 10 Vital Steps for Successful Marketing

There is a specific procedure marketing needs to follow in order to be truly successful. 1. Market Research. This includes an understanding of the demographics, the competition and surveys to gain insight into the mind of the target audience. With this information you can create marketing that will resonate with the target demographics and get […]

How You Can Control Your New Patient Flow

Clients sometimes ask us how to control their new patient flow. To get more patients, to keep the flow even, or even to pause it. It’s simple of course, but it’s based on having workable Internet marketing or direct mail. Without a marketing vehicle (a website, a direct mail brochure, etc.) that uniformly attracts interest […]

How to Get a Good New Patient Flow in All Seasons

Now and then our clients tell me that they want to put their marketing on hold during their “off season”. They want to make sure they don’t lose money when there are not enough people around looking for dental work. I always give them the same reply: if you want to keep your new patient […]

How to Make the Most of Your Marketing

Sometimes clients call me and ask me how they can make the most of their marketing. They’re getting a good number of inquiries from their Internet marketing and/or their custom magazine and they’d like to increase their scheduling ratio. I usually refer them to our Internet Marketing Manager or Print Distribution Manager for help. We’ve […]

Why Our Clients Chose Us for Their Dental Marketing

Recently we completed our annual survey and along with asking our clients about their marketing goals, we naturally also asked them why they chose us and what they considered our company’s strengths to be. The main factors can be summarized as: The client received a positive referral from another client. Many of our clients were […]

How Do You Acquire New Patients for Your High-Production Services?

Many of our clients originally came to us to increase their delivery of services outside of cleanings, crown/bridge and fillings. Some of them had not been doing much marketing, but others had been doing some marketing, such as Internet marketing, postcards, coupons, radio and TV, but were not achieving the results they wanted. Uniformly, the […]

Why Using Hot Buttons is Vital

Your prospective patients have lots of choices of dental practices to go to. They get these choices in the mail, they get them via coupons packs, they look for them on the Internet, they hear them on the radio, and they even see them on TV. What makes them choose one dental practice over another? […]

Why Print Marketing is Still Very Relevant

With the advent of the Internet, people’s methods for finding products and services underwent a dramatic transformation. Instead of relying on the phone book, catalogs and coupons, they switched to using search engines and directory sites such as Google and Yelp. Everything you could need can be found on the Internet, including dental services. That […]

Why Periodontists Should be Marketing and How to Make it Successful

With advances in technology, many general dentists are doing procedures that have been traditionally the province of the periodontist, or the oral surgeon. Implant surgery and even advanced periodontitis are being treated in general practices using 3D imaging and software and lasers. For the most part, however, a general dentist can’t match the years of […]

What is “Good” Marketing?

In my last article I qualified “good marketing” as effective in getting far more return than the investment made. There’s a lot of technical advice I could give to achieve this, but I think the most useful piece of advice for a layperson is to put himself in the shoes of the type of new […]

What is Marketing and Why Do it?

Sounds obvious doesn’t it? But it is not understood by many dental practice owners. When one markets a product or service you are making it known to your target audience that the product or service is available. You are not just making it known though! You have to make it known in a way that […]

What is Search Engine Optimization? (SEO)

A lot has been said about Search Engine Optimization (SEO) and its potential benefits in driving new business to small businesses such as dental practices. In all the hype, it is easy to get lost in the technical concepts relating to SEO. As a result, few business owners seem to have a good grasp on […]

Getting the most new patients out of your marketing – How to handle incoming new patient calls

You’ve spent a lot of time, money and effort on making sure you have great marketing materials that reflect the strengths of your practice and invite potential patients to contact you for an appointment. Your website is up, your Internet ads are running and your magazine is being distributed in a 20 mile radius around […]

Mobile Websites

Now important for your practice Apple founder Steve Job’s obstinacy in pushing the envelope into new and more workable technologies has made many websites that were state-of-the-art as little as a year ago into redundant dinosaurs. In other words, your fancy “flash” animation that looked so high-tech on your computer or laptop doesn’t even show […]