Digital Marketing That Gets Immediate New Patient Calls
Pay-per-click (PPC) is form of advertising provided by search engines, social media and directories such as Yelp. An ad appears in search results or on social media and the advertiser pays when someone clicks on the ad.
For instance, typing in “dentist near Laguna Hills, CA” in Google gives various results. Usually there are one or more ads at the top, some ads in Google Maps and often ads at the bottom of the results.
PPC is a good way to quickly get your website to the top of search engine results.
We’ve helped dentists with pay-per-click advertising since 2007. All of our PPC managers are Google certified and Gilleard Dental Marketing is a Google Partner. Our managers have many years of experience in dental PPC. We have developed proprietary protocols for creating optimized PPC campaigns that target your desired markets and make the best use of your budget.
Who can we help?
We work with general and cosmetic dentists, implant dentists, periodontists, oral surgeons, prosthodontists, endodontists, orthodontists and pediatric dentists.
Services we do PPC for
We can do PPC campaigns for any service, although some services are highly competitive and require more budget, such as dental implants.
PPC campaigns we run include:
- Local dentist
- Emergency dentistry
- Gum disease treatment and laser gum disease treatment
- Extractions and wisdom teeth extraction
- Dental implants and full-arch teeth replacement
- Cosmetic dentistry and veneers
- Root canals
- Teeth whitening
- Orthodontics and Invisalign
- Pediatric dentistry
The First Step: Analysis of Your Potential Traffic for PPC
We offer a free PPC analysis to evaluate which services for what budget we can successfully do PPC for your office. Factors to analyze include your location, the the demographics of your area and the amount of competition. We view how much traffic is available for different keywords (e.g. “dentist near me”, "root canals", "laser gum disease treament" and “dental implant dentist”).
We can also analyze the different options open to you for other digital marketing, such as search engine optimization (SEO), local search and social media advertising. We’ll evaluate which type or combination of types of digital marketing would get you the volume of new patients you desire.
The Gilleard Pay-Per-Click Marketing Approach
We are expert marketers and expert in dental marketing, providing dental marketing since 2007. We use advanced marketing technology such as market research, surveys and digital analytics. These technologies not only give us the information we need to create optimized digital campaigns, but they also give us a look into the minds of your potential new patients, furnishing us with "hot buttons" we can use in your ads and website to significantly increase response and conversions.
Analysis and Set-Up
Our first step in creating your PPC campaign is an in-depth analysis of the potential keywords we can use to get you the new patients you want. We'll also analyze the different platforms you can do PPC on, such as Google, Bing, Facebook and Yelp, although we commonly use Google AdWords as this gets our clients the best results.
We set up your PPC campaigns using protocols we have developed over many years of dental PPC marketing.
Expert PPC Management
Our PPC management staff are all trained specifically in dental marketing. They are Google certified and have many years of experience running dental PPC campaigns. Your PPC campaigns are also reviewed by the Internet Marketing Manager on a regular basis to make sure our clients are meeting their goals.
Making the most of your budget
People who are inexperienced either in PPC management or dental PPC management, or both, get you low new patient calls and waste a lot of your budget. It is important to have expert dental PPC managers running your campaigns. There are many little tricks that need to be known to run these campaigns successfully. Our staff have the training and experience necessary.
The two to three month period after setting up your campaigns is a period of intensive optimization of your campaigns in which we ensure we are maximizing your budget and getting the type of new patients you are looking for. This includes call tracking and listening to all your calls.
Responsive Customer Service
We have a dedicated Internet Marketing Coordinator who will answer any questions and help you with budget and other changes. We provide monthly reports showing and as we listen to your calls, we'll also alert you to any scheduling issues. We have scheduling training materials available for your front desk staff.
Frequently Asked Questions
How much does it cost to do PPC with Gilleard?
We set your budget according to the type or volume of new patients you want, as well as how much you want to spend. Dental PPC marketing has become more and more competitive over the years. We will advise you on approximately how much you would need to spend in order to achieve your new patient goals.
Separately, we have a monthly PPC management fee. We do month-to-month agreements after the initial period of set-up and optimization.
Can I use my existing website for Gilleard PPC?
A vital part of our process is making sure your website is able to convert the visitor into a new patient. There are many specific marketing elements that need to be in place for optimal conversions. Making a new website for a client has often assisted us in significantly increasing their new patient calls.
Having a good marketing website is especially important for dentists that want to get higher-production or fee-for-services cases. We will evaluate your website to see if it can work well for your PPC campaigns.
Ready for more new patients?
The website is up, Google AdWords is running, and we have a lot of new patient phone calls!!!! You have the magic!
“In May, we had a total of 90 new patients come to the office! We appreciate what you have done for us. The staff I have worked with have been exceptional. The D/Creative Director worked with me on my website, I could see his passion for creating websites. He is very meticulous and has awesome ideas about how to make the website stand out.
“The Internet Marketing Manager is very confident and talented. She seems to know dentistry inside and out. She puts herself into her client’s situation to bring about the best marketing strategy. I admire her work ethic and passion to bring success to her clients.”
All you have to do is to let Gilleard Dental Marketing put you out on the internet.
“My first quarter income is 37% over last year! (COVID didn’t quite hit till the end of March/beginning of April.)
“The new patients are darn good patients; it doesn’t get any better than that!
“All you have to do is to let Gilleard Dental Marketing put you out on the internet.
“People are spending pretty significant amount of money without my trying to convince them to do it.”
Seriously, my new patient flow has increased 100% more than before starting the marketing campaign.
“The reason for not writing you a testimonial sooner is very simple: Gilleard Dental Marketing filled my schedule, to the point that I don’t have time to write!
“Seriously, my new patient flow has increased 100% more than before starting the marketing campaign.
“I used to belong to a category of doctors that believed that doing a great job for every patient is sufficient to see your office grow. Because the inconsistent, sporadic marketing attempts I have done in the past did not work at all, I felt validated in my belief that “marketing doesn’t work.” After having three previous websites (that didn’t work in terms of bringing patients into the office), I decided to study the subject and researched the field for about six months. This included interviewing about eight companies, studying the websites and strategies. After many hours of study and talk to the final three candidates, I decided to choose Gilleard. I came across Gilleard by accident; I liked many aspects of your approach, but what really sold me on you was the lack of duplicate content on your sites!
“The time you put into creating the site was impressive, but it was worth the wait.
“Everything is done right: the copy, the design, the message, the pictures – it is a very accurate representation of me and my office. More than that, this is what my old patients say, and this is what the new patients say, after getting to know the office.
“While the website is the cornerstone of any marketing in this day and age, the rest of the marketing is also at the same high standard. The fact that I don’t have to think about where the next patient is coming from, is huge.
“It really works! Like I said…’I didn’t have time to write you a testimonial’!
“Thank you Keith, Deborah, Rick, Mary Louie, and the rest of your team.”
Four times as many patients the first month I was with Gilleard.
“I’ve been marketing as a periodontist for a number of years and as you know, as a periodontist, we have a shrinking market that we’re marketing to when we’re working with general dentists. That doesn’t mean we take general dentists out of the equation, but frankly there are a number of things we can do and we do them very well and of course one of them is dental implants.
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care.
“When I went to Gilleard I had a lot of experience in marketing myself: I’d had a website and had done different campaigns to bring patients in. When I went with Gilleard, I found that they were able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard.
“We started with the website and accompanying Google AdWords campaign. Such brings us 20-25 new patients every single month. We then added the sixteen-page magazine to provide additional marketing punch. The magazine is a great public relations as well as marketing piece. We are getting an additional 25-30 new patients from that magazine.
“Periodontists, let’s remember who we are. We are diagnosticians first. We develop predictable treatment plans and work with restorative dentists as well as other specialists to produce long-lasting smiles and function. If you have the mindset that you want to see more patients who need and want the services that we provide, Gilleard can and will provide those patients to you.
“I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.”
Free Marketing Consultation and AnalysisGet a free marketing consultation on how to improve your online reach and new patient calls. We will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. We’ll recommend a strategy to help you achieve your new patient goals. Our Internet Marketing Manager will review the analysis and strategy with you and answer any questions you have.
Call 855.486.2410 or fill out the form below to schedule your consultation.