A close up of a red thumb tack pushed into a point on a street map

Portrait image of Keith Gilleard, President of Gilleard Dental Marketing.

Keith Gilleard, owner of Gilleard Dental Marketing. Gilleard Dental Marketing has been providing marketing programs for dentists since 2007.

An Ideal Marketing System for Dental Implant Cases

by Keith Gilleard

A basic marketing axiom is that you need to reach your target audiences. For dental implants, target audiences include 55+ communities and people in more affluent neighborhoods. The question is: how do you effectively reach the people that need implant treatment directly, including full-arch cases?

We do a lot of marketing for dental implants, and I noticed that in recent years many of our clients have been getting even better results with their marketing.

I analyzed this, and found that a key factor is the method of marketing that we use, which is our custom magazine direct marketing program. These are magazines made specifically for a dental practice and distributed in highly targeted neighborhoods.

People are staying at home more and have more time on their hands. Our custom magazines go straight into people's mailboxes and, as they are large, attractive and engaging, they are less likely to be thrown away. Their glossy, color-magazine format also makes them easy to pick up and read.

A map with distribution points marked throughout a city.

Here you can see a map created for one of our clients by our Distribution Manager. She researches the practice area and picks the ideal neighborhoods. We can target by age, income, household size and more.

Many of a practice's target audiences are not actively searching on the internet. For instance, people who are over 55 are less accustomed to going online to research. Our Custom Magazine Program can reach all your practice's target demographics.

I can give you more details if you want to give me a call or email me. You can contact me through my office at 855-486-2410 or by filling out this form.

This is a testimonial from Dr. Rishi Kapur, a general and implant dentist in Georgia

Portrait of Dr. Rishi Kapur in white coat, smiling.

“Gilleard's marketing provides our prospective patients an opportunity to connect with our dental office before they even arrive. The magazine educates them enough, and they feel like they already know you. They come in knowing they want the treatment and are just like 'How can we finance this? How can we do it?'

“We have been mailing magazines out for the last year, and have seen a huge increase across the board with new patients for dental implants, Invisalign and teeth in a day. Before sending out the magazine, we got about 2 full-arch cases every other month. As of November 2020, we are currently getting 8 full-arch cases a month!

“In an age of digital marketing, Gilleard's unique approach has set us apart from others. I cannot thank Keith and his team enough for their help. Thank you.”

—Rishi Kapur, DMD