Why do dentists need SEO?

Search Engine Optimization For Dentists | Gilleard Dental Marketing

“Search Engine Optimization”: the process of adjusting your website coding and content so that search engines will find and then list your website high in the search results for relevant searches.

For example, someone types “dental implant dentist in Chicago” into Google search. If these search terms, known in SEO language as “keywords”, are prominent on a Chicago dentist’s website, their website can come up high on Google results.

Gilleard Dental Marketing has been doing search engine optimization for dentists since 2010. We know the ins and outs to make it work. Our technical staff is highly trained and Google certified.

Local SEO

In local search engine optimization, you are focusing on letting search engines know you are operating in a specific geographic area with the objective of increased visibility to people searching for a local business. For most dentists, this type of SEO is the most important.

You do local SEO on your website by using keywords and coding that indicate your location as well as the type of service/product you have. You also need to list your website on Google My Business, which shows up on Google Maps, and in local directories, such as Yelp.

An integral part of Local SEO can be review and reputation management. You don’t want your listing showing up with low ratings, and having a good number of positive reviews (high-star ratings!) can help inspire trust in you.

We offer a Free Analysis and Consultation to see how we can help you with our Local SEO services. Call 855-486-2410 or click here to book online.

The Gilleard SEO Difference

We use all the tools of marketing to create successful marketing campaigns for our clients. While we are experts in dental SEO, we are also experts in all aspects of dental marketing, and that can mean a far higher ratio of appointments booked.

Real copy about your practice. No canned or duplicated content

Google makes regular updates to its search algorithm, but one thing stays constant: Google wants quality, non-duplicated content. In fact, its latest updates have been emphasizing this more than ever. Gilleard Dental Marketing’s websites are rich in unique, interesting content about your practice and procedures. They are unique because each web page is written by our dental copywriters based on a comprehensive interview with the doctor(s) and are written to reflect the strengths and benefits of your practice and the procedures you offer.

Image of a laptop on a table with a webpage that shows a custom designed dental website by Gilleard Dental Marketing.

Of course, not only is the unique and interesting content search engine friendly, it is also people friendly! We write our copy (content) to interest and engage the reader so that they want to book an appointment at your practice.

Relevant, unique images

Google also likes relevant, unique images in websites. It can actually tell when a website is using stock photography. Most dental websites do, but we keep these to a minimum by doing a full professional photo shoot in your practice with your doctors, staff and some patients. This keeps Google happy, and makes your website much more personal, interesting and real.

Hot Buttons = More new patients

The technology of marketing includes attracting, interesting and motivating the reader/viewer by using “hot buttons”. Hot buttons are phrases or words that resonate in a person and motivate them (push their buttons). For example, “knowledgeable about dogs” could be a hot button for a vet. Hot buttons are found through market research surveys. We do surveys and research for each client, and use our findings to craft the content and imagery for your marketing. This proven technology can make all the difference to your number of new patients.

Frequently Asked Questions

The big search engine companies want to be able to easily match search inquiries with the best and most relevant websites. Good SEO addresses the many factors that make it easier for search engines to identify your website as one that is responsive to a search. It can also be done in such a way that the search engines will penalize you if they feel you are trying to game the system. Good SEO is not “magic” or tricks. Gilleard Marketing does SEO the right way to make sure your website has the best chance of showing high up in search results in your area.

We have specialized in dental marketing for over 10 years. This has provided us with a large, long-term body of market research that shows us what works. We are results-driven and we track the statistics of all our marketing actions. We have demonstrated the ability to procure high-production cases. Our marketing efforts are highly individualized as is our customer service – we are easy to reach and respond quickly.

Ready to get your website onto the first page of Google?

Free Marketing Analysis and Consultation

with Internet marketing expert Mary Louie

Get a free analysis of your current internet marketing and an evaluation of what types of internet and digital marketing would work best for your practice.

Mary will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. She’ll recommend a strategy to help you achieve your new patient goals.

Call 855.486.2410 or fill out the form below to schedule your consultation.

Mary Louie has been heading the Internet Marketing Department in Gilleard Dental Marketing since 2011.