For example, someone types “dental implant dentist in Chicago” into Google search. If these search terms, known in SEO language as “keywords”, are prominent on a Chicago dentist’s website, their website can come up high on Google results.
Gilleard Dental Marketing has been doing search engine optimization for dentists since 2010. We know the ins and outs to make it work. Our technical staff is highly trained and Google certified.
In local search engine optimization, you are focusing on letting search engines know you are operating in a specific geographic area with the objective of increased visibility to people searching for a local business. For most dentists, this type of SEO is the most important.
You do local SEO on your website by using keywords and coding that indicate your location as well as the type of service/product you have. You also need to list your website on Google My Business, which shows up on Google Maps, and in local directories, such as Yelp.
An integral part of Local SEO can be review and reputation management. You don’t want your listing showing up with low ratings, and having a good number of positive reviews (high-star ratings!) can help inspire trust in you.
The Gilleard SEO Difference
We use all the tools of marketing to create successful marketing campaigns for our clients. While we are experts in dental SEO, we are also experts in all aspects of dental marketing, and that can mean a far higher ratio of appointments booked.
Real copy about your practice. No canned or duplicated content
Google makes regular updates to its search algorithm, but one thing stays constant: Google wants quality, non-duplicated content. In fact, its latest updates have been emphasizing this more than ever. Gilleard Dental Marketing’s websites are rich in unique, interesting content about your practice and procedures. They are unique because each web page is written by our dental copywriters based on a comprehensive interview with the doctor(s) and are written to reflect the strengths and benefits of your practice and the procedures you offer.
Of course, not only is the unique and interesting content search engine friendly, it is also people friendly! We write our copy (content) to interest and engage the reader so that they want to book an appointment at your practice.
Relevant, unique images
Google also likes relevant, unique images in websites. It can actually tell when a website is using stock photography. Most dental websites do, but we keep these to a minimum by doing a full professional photo shoot in your practice with your doctors, staff and some patients. This keeps Google happy, and makes your website much more personal, interesting and real.
Hot Buttons = More new patients
The technology of marketing includes attracting, interesting and motivating the reader/viewer by using “hot buttons”. Hot buttons are phrases or words that resonate in a person and motivate them (push their buttons). For example, “knowledgeable about dogs” could be a hot button for a vet. Hot buttons are found through market research surveys. We do surveys and research for each client, and use our findings to craft the content and imagery for your marketing. This proven technology can make all the difference to your number of new patients.
Frequently Asked Questions
Ready to get your website onto the first page of Google?
Free Marketing Consultation and AnalysisGet a free marketing consultation on how to improve your online reach and new patient calls. We will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. We’ll recommend a strategy to help you achieve your new patient goals. Our Internet Marketing Manager will review the analysis and strategy with you and answer any questions you have.
Call 855.486.2410 or fill out the form below to schedule your consultation.