Featured image for “Reach Directly Into Your Target Neighborhoods”

Reach Directly Into Your Target Neighborhoods

How to Reach All Your Target Markets for Implants and Other High-Production Cases We’ve been providing our Custom Magazine Program…

Keith Gilleard

Featured image for “What Is Marketing and Why Do It?”

What Is Marketing and Why Do It?

Sounds obvious doesn’t it? But it is not understood by many dental practice owners. When one markets a product or…

Keith Gilleard

Featured image for “When it comes to our custom magazine distribution, more equals more.”

When it comes to our custom magazine distribution, more equals more.

One of the most unique aspects of Gilleard Dental Marketing is the extremely custom attention that is given to each…

Bev Simmons

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How much business are you throwing away because of untrained receptionists?

Your receptionists can make or break your marketing and your patient referrals. Inexperienced, poorly trained receptionists can inadvertently send prospective…

Robyn Bevens

Featured image for “What is the most workable way to market your dental implant services?”

What is the most workable way to market your dental implant services?

We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through…

Keith Gilleard

Successfully Market Your High-Production Procedures

Successfully Market Your High-Production Procedures Many of our clients originally came to us to increase their delivery of procedures outside…

Keith Gilleard

Effective Dental Marketing for the New Year

Effective Dental Marketing for the New Year. Effective marketing is an essential part of a practice’s success. Just as there…

Keith Gilleard

Boost your new patients with a website that is a true reflection of your practice.

Get a website that is a true reflection of your practice and your dentistry. We are offering our top-quality websites…

Keith Gilleard

How do you acquire new patients for your high-production procedures?

How do you acquire new patients for your high-production procedures? Many of our clients originally came to us to increase…

Keith Gilleard

The Issue with Internet Marketing for Dental Implants

The issue with Internet marketing for dental implants We have helped many dentists successfully market their dental implant services, including…

Keith Gilleard

How We Create Our Custom Magazines

How we make our Custom Magazines into Effective Marketing Vehicles There is a specific procedure marketing needs to follow in…

Keith Gilleard

How to Stand Out in the Crowded Dental Marketplace

How to stand out in the crowded dental marketplace. When we first started marketing for dentists in 2007, many dentists…

Keith Gilleard

The Gilleard Difference

What is different about how we market dental practices? More and more dental marketing companies have cropped up in recent…

Keith Gilleard

Marketing Tips for High Production Cases

Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day,…

Keith Gilleard

Dental Office Front Desk Scheduling Tips

Your front desk can make or break your marketing. An inexperienced, poorly trained receptionist can inadvertently send prospective patients away…

Keith Gilleard

The Issue with Internet Marketing for Dental Implants

We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through…

Keith Gilleard

The Simple Rule of Successful Dental Marketing

It struck me a long while ago that there is a need to simplify what marketing and advertising is for…

Keith Gilleard

The Main Elements of Effective Dental Marketing

There are some basic principles that when adhered to ensure the phone rings. We employ these in every marketing campaign…

Keith Gilleard

A Look Inside Gilleard Dental Marketing

Just recently we took photos of some of our staff at work, so we thought we would share them with…

Keith Gilleard

How You Can Control Your New Patient Flow

Clients sometimes ask us how to control their new patient flow. To get more patients, to keep the flow even,…

Keith Gilleard

How to Get a Good New Patient Flow in All Seasons

Now and then our clients tell me that they want to put their marketing on hold during their “off season”.…

Keith Gilleard

How to Make the Most of Your Marketing

Sometimes clients call me and ask me how they can make the most of their marketing. They’re getting a good…

Keith Gilleard

Why Our Clients Chose Us for Their Dental Marketing

Recently we completed our annual survey and along with asking our clients about their marketing goals, we naturally also asked…

Keith Gilleard

How Do You Acquire New Patients for Your High-Production Services?

Many of our clients originally came to us to increase their delivery of services outside of cleanings, crown/bridge and fillings.…

Keith Gilleard

Why Print Marketing is Still Very Relevant

With the advent of the Internet, people’s methods for finding products and services underwent a dramatic transformation. Instead of relying…

Keith Gilleard

Why Periodontists Should be Marketing and How to Make it Successful

With advances in technology, many general dentists are doing procedures that have been traditionally the province of the periodontist, or…

Keith Gilleard

What is “Good” Marketing?

In my last article I qualified “good marketing” as effective in getting far more return than the investment made. There’s…

Keith Gilleard

Mobile Websites

Now important for your practice Apple founder Steve Job’s obstinacy in pushing the envelope into new and more workable technologies…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 3

A good number of impressions on Google is not the same as good impressions made on Google! Quite often it…

Keith Gilleard

Is Direct Mail a Viable Option for Dental Practices?

With the advent of the Post Office’s Every Door Direct Mail (EDDM) program in late 2011, direct mail became a…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 4: Marketing Synergy

It is well known by advertising and marketing pros that advertising works best when done as a campaign. You see an…

Keith Gilleard

Growing Your Practice With “Real” Marketing

I am always asked what makes us different in our marketing, and I have to reply that we provide “real”…

Keith Gilleard

High Production Cases

The Key Ingredients: High Production Cases Is there a secret to marketing for big cases? And has the economy taken its…

Keith Gilleard

Growing Your Practice with Custom Magazines

Our websites provide an excellent platform for Internet marketing to drive new patients into the practice. For practices that want…

Keith Gilleard

Our Mobile Planet… Are You Going Mobile?

Instead of boring you with some of my ill-equiped know-best, I figured I would provide statistic trends for your coffee…

Keith Gilleard

What Are The Important Factors In Marketing?

Marketing gurus and pundits abound, and even sales people add to the mix with their 2 cents. In amongst the…

Keith Gilleard

Six Keys to Marketing Success for Dentists

Six Keys to Marketing Success for Dentists  By Keith Gilleard Below is a reprint of an article we recently did…

Keith Gilleard

Marketing Your “Profit Centers”

Intelligently marketing the different services a practice offers is one of the key factors in financial success. In business parlance,…

Keith Gilleard

How Branding Can Help Boost Your New Patients

People think of branding as a logo and slogan but branding inits purest sense includes positioning, which is how you…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 7: Knowledge, Research and The Mind – How These Apply to Attracting New Patients

Marketing success just like success in any endeavor is produced by knowledge of and experience in the subject at hand…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 6: Dominating With Your Brand

Did you know that marketing done correctly can bring you into a position where you can dominate a market or…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 5: Mobile Marketing Strategy

The talk about Mobile (smartphone) marketing has changed from prediction to hard reality. The statistics (see below) show that your ideal new patient…

Keith Gilleard

When is #1 on Google really #19?

If you’re a dentist, and if we’re talking about search engine optimization, the answer to that is: quite often. To…

Keith Gilleard

Workable Dental Marketing – The real deal on boosting your new patient numbers

“I spend a lot on marketing but it doesn’t get me the return I need for the dollars I feel…

Keith Gilleard

Marketing Research – The Groundwork for Effective Marketing

  Often neglected by smaller businesses, marketing research is a standard in the marketing mix for larger companies. First of all,…

Keith Gilleard

Copywriting – the secret key to dental marketing success

Copywriting: from “to write copy”. Copy: text, especially of an advertisement, magazine, newspaper, etc.   In some disciplines, and dental…

Keith Gilleard

Custom Magazines – A successful vehicle to attract large cases

My first contact with magazines was in Art School when I created a journal featuring the students’ efforts at avant…

Keith Gilleard

Increasing New Patients – Key Ingredients, Part 2: Marketing the Soul of Your Practice

We are not talking religion here. We are putting a little different spin to a common concept in marketing to…

Keith Gilleard

Increasing New Patients – The Key Ingredients, Part 1

What are the key ingredients in attracting more new patients to your practice and at the same time significantly increasing…

Keith Gilleard

Attracting the Big Cases – How Do You Do It?

Is there a secret to marketing for big cases? And has the economy taken its toll? Some dentists will agree…

Keith Gilleard