Reach Directly Into Your Target Neighborhoods
How to Reach All Your Target Markets for Implants and Other High-Production Cases We’ve been providing our Custom Magazine Program…
Keith Gilleard
How Marketing Full-Arch Treatment is Like Marketing Apple’s iPod
the hardest task a marketer has is to popularize something that people have no experience with. A great example of…
Keith Gilleard
How to Reach All Your Target Marketing for Dental Implants and Full-Arch
There are different ways to reach your target markets for implants. I was evaluating them for cost and ROI, and…
Keith Gilleard
How Custom Magazines Procure Multiple Full-Arch and Implant Cases
The custom magazine gets distributed on a monthly basis to key demographics in your area. Many of these are not…
Keith Gilleard
Why we Developed Our Custom Magazines
We wanted a medium that would make our clients stand out from the crowd. We didn’t wait for people to…
Keith Gilleard
What Is Marketing and Why Do It?
Sounds obvious doesn’t it? But it is not understood by many dental practice owners. When one markets a product or…
Keith Gilleard
When it Comes to Our Custom Magazine Distribution, More Equals More
One of the most unique aspects of Gilleard Dental Marketing is the extremely custom attention that is given to each…
Robyn Bevens
How Much Business Are You Throwing Away Because of Untrained Receptionists?
Your receptionists can make or break your marketing and your patient referrals. Inexperienced, poorly trained receptionists can inadvertently send prospective…
Robyn Bevens
What is the most workable way to market your dental implant services?
We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through…
Keith Gilleard
Successfully Market Your High-Production Procedures
Successfully Market Your High-Production Procedures Many of our clients originally came to us to increase their delivery of procedures outside…
Keith Gilleard
Effective Dental Marketing for the New Year
Effective Dental Marketing for the New Year. Effective marketing is an essential part of a practice’s success. Just as there…
Keith Gilleard
How Do You Acquire New Patients for Your High-Production Procedures?
How do you acquire new patients for your high-production procedures? Many of our clients originally came to us to increase…
Keith Gilleard
The Issue with Internet Marketing for Dental Implants
The issue with Internet marketing for dental implants We have helped many dentists successfully market their dental implant services, including…
Keith Gilleard
How We Create Our Custom Magazines
How we make our Custom Magazines into Effective Marketing Vehicles There is a specific procedure marketing needs to follow in…
Keith Gilleard
How to Stand Out in the Crowded Dental Marketplace
How to stand out in the crowded dental marketplace. When we first started marketing for dentists in 2007, many dentists…
Keith Gilleard
The Gilleard Difference
What is different about how we market dental practices? More and more dental marketing companies have cropped up in recent…
Keith Gilleard
Marketing Tips for High Production Cases
Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day,…
Keith Gilleard
Dental Office Front Desk Scheduling Tips
Your front desk can make or break your marketing. An inexperienced, poorly trained receptionist can inadvertently send prospective patients away…
Keith Gilleard
The Simple Rule of Successful Dental Marketing
It struck me a long while ago that there is a need to simplify what marketing and advertising is for…
Keith Gilleard
The Main Elements of Effective Dental Marketing
There are some basic principles that when adhered to ensure the phone rings. We employ these in every marketing campaign…
Keith Gilleard
A Look Inside Gilleard Dental Marketing
Just recently we took photos of some of our staff at work, so we thought we would share them with…
Keith Gilleard
How You Can Control Your New Patient Flow
Clients sometimes ask us how to control their new patient flow. To get more patients, to keep the flow even,…
Keith Gilleard
How to Get a Good New Patient Flow in All Seasons
Now and then our clients tell me that they want to put their marketing on hold during their “off season”.…
Keith Gilleard
How to Make the Most of Your Marketing
Sometimes clients call me and ask me how they can make the most of their marketing. They’re getting a good…
Keith Gilleard
Why Our Clients Chose Us for Their Dental Marketing
Recently we completed our annual survey and along with asking our clients about their marketing goals, we naturally also asked…
Keith Gilleard
How Do You Acquire New Patients for Your High-Production Services?
Many of our clients originally came to us to increase their delivery of services outside of cleanings, crown/bridge and fillings.…
Keith Gilleard
Why Print Marketing is Still Very Relevant
With the advent of the Internet, people’s methods for finding products and services underwent a dramatic transformation. Instead of relying…
Keith Gilleard
Why Periodontists Should be Marketing and How to Make it Successful
With advances in technology, many general dentists are doing procedures that have been traditionally the province of the periodontist, or…
Keith Gilleard
What is “Good” Marketing?
In my last article I qualified “good marketing” as effective in getting far more return than the investment made. There’s…
Keith Gilleard
Mobile Websites
Now important for your practice Apple founder Steve Job’s obstinacy in pushing the envelope into new and more workable technologies…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 3
A good number of impressions on Google is not the same as good impressions made on Google! Quite often it…
Keith Gilleard
Is Direct Mail a Viable Option for Dental Practices?
With the advent of the Post Office’s Every Door Direct Mail (EDDM) program in late 2011, direct mail became a…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 4: Marketing Synergy
It is well known by advertising and marketing pros that advertising works best when done as a campaign. You see an…
Keith Gilleard
Growing Your Practice With “Real” Marketing
I am always asked what makes us different in our marketing, and I have to reply that we provide “real”…
Keith Gilleard
High Production Cases
The Key Ingredients: High Production Cases Is there a secret to marketing for big cases? And has the economy taken its…
Keith Gilleard
Growing Your Practice with Custom Magazines
Our websites provide an excellent platform for Internet marketing to drive new patients into the practice. For practices that want…
Keith Gilleard
Our Mobile Planet… Are You Going Mobile?
Instead of boring you with some of my ill-equiped know-best, I figured I would provide statistic trends for your coffee…
Keith Gilleard
What Are The Important Factors In Marketing?
Marketing gurus and pundits abound, and even sales people add to the mix with their 2 cents. In amongst the…
Keith Gilleard
Six Keys to Marketing Success for Dentists
Six Keys to Marketing Success for Dentists By Keith Gilleard Below is a reprint of an article we recently did…
Keith Gilleard
Marketing Your “Profit Centers”
Intelligently marketing the different services a practice offers is one of the key factors in financial success. In business parlance,…
Keith Gilleard
How Branding Can Help Boost Your New Patients
People think of branding as a logo and slogan but branding inits purest sense includes positioning, which is how you…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 7: Knowledge, Research and The Mind – How These Apply to Attracting New Patients
Marketing success just like success in any endeavor is produced by knowledge of and experience in the subject at hand…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 6: Dominating With Your Brand
Did you know that marketing done correctly can bring you into a position where you can dominate a market or…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 5: Mobile Marketing Strategy
The talk about Mobile (smartphone) marketing has changed from prediction to hard reality. The statistics (see below) show that your ideal new patient…
Keith Gilleard
When is #1 on Google really #19?
If you’re a dentist, and if we’re talking about search engine optimization, the answer to that is: quite often. To…
Keith Gilleard
Workable Dental Marketing – The real deal on boosting your new patient numbers
“I spend a lot on marketing but it doesn’t get me the return I need for the dollars I feel…
Keith Gilleard
Marketing Research – The Groundwork for Effective Marketing
Often neglected by smaller businesses, marketing research is a standard in the marketing mix for larger companies. First of all,…
Keith Gilleard
Copywriting – the secret key to dental marketing success
Copywriting: from “to write copy”. Copy: text, especially of an advertisement, magazine, newspaper, etc. In some disciplines, and dental…
Keith Gilleard
Custom Magazines – A successful vehicle to attract large cases
My first contact with magazines was in Art School when I created a journal featuring the students’ efforts at avant…
Keith Gilleard
Increasing New Patients – Key Ingredients, Part 2: Marketing the Soul of Your Practice
We are not talking religion here. We are putting a little different spin to a common concept in marketing to…
Keith Gilleard
Increasing New Patients – The Key Ingredients, Part 1
What are the key ingredients in attracting more new patients to your practice and at the same time significantly increasing…
Keith Gilleard
Attracting the Big Cases – How Do You Do It?
Is there a secret to marketing for big cases? And has the economy taken its toll? Some dentists will agree…