Why Periodontists Should Be Marketing and How to Make It Successful

The landscape of periodontics is changing rapidly. With advances in technology, many general dentists are now performing procedures that were traditionally the domain of periodontists and oral surgeons. While general dentists can’t match the years of specialized training and experience of a periodontist, this trend is impacting referrals and the traditional specialist-generalist relationship. So where does this leave periodontists in private practice? With a shrinking piece of the pie.

The Case for Direct Marketing

As general dentists expand their services, periodontists need to adapt their approach to maintain a thriving practice. The solution lies in directly marketing to the general public about your expertise and specialized services. This represents a shift from relying solely on professional referrals, but when done properly, it allows periodontists to:

1. Maintain existing referral relationships
2. Replace declining referrals with direct consumer leads
3. Educate patients about the value of specialist care

How we can help you!

Generate Sufficient Inquiries


We have been marketing periodontists since 2008 and know how to get you the new patients you need.  Our marketing options include:

• Internet Marketing Program
• Custom Magazine Direct Mail Marketing Program
• Combination of both approaches

Our Internet and custom magazine programs heavily educate the consumer on why a periodontist is ideal to go to for their implant and gum treatment. They are targeted to your key demographics.

Get More Referring Doctors via Custom Magazines

Our custom magazines can double up as brochures to encourage other doctors to refer.

Prepare Your Team


We can help you prepare front desk staff to properly handle direct consumer inquiries. We can also give you tips on treatment acceptance and offers that will work to entice new patients.

Embracing the Transition

We understand this shift can be challenging for specialists accustomed to a referral-based practice. However, it’s becoming increasingly necessary for many periodontists to market directly to the consumer in order to thrive in today’s competitive landscape. With the right marketing approach and preparation, you can successfully transition to a hybrid model that combines referrals and direct patient acquisition.

At Gilleard Dental Marketing, we specialize in helping periodontists navigate this transition smoothly and successfully. Contact us today for a complimentary consultation to discuss how we can help you attract more new patients and grow your practice.

Call 855-486-2410 or request an appointment online.