Gain Qualified Patients with Custom Dental Magazines
Our custom magazines brand you as a trustworthy dental practice to get high-production procedures such as implants, full-arch, cosmetic dentistry and advanced periodontics.
Each client gets exclusive distribution in their area. Find out if your area is available, and if the custom magazine program will work for you!
How Can a Custom Magazine Help Your Practice?
Custom magazines are designed specifically to market your high-production procedures directly to qualified prospective patients. They are distributed to neighborhoods around your practice and beyond—carefully planned to reach the correct demographics.
A custom magazine consists of 12 or 16 pages of content that feature the main services you want to get more patients for, patient testimonials and before-and-afters, and your credentials and the benefits of going to your practice. It is full of images that help the reader connect with your office.
How Custom Magazines Work With Digital Marketing
Custom magazines can reach highly qualified prospects who are not actively searching online or responding to Facebook ads.
These are the people who have dental issues but are not doing anything about them, or who are uncertain what to do. The magazine educates these people on the solutions for their issues and the value of going to your practice.
Many of our clients do both digital marketing and the custom magazine. They make a powerful combination.
Featured Review
How do Custom Magazines compare to postcards and brochure direct mail?
There is simply no comparison when it comes to marketing your high-value procedures. The magazines are authoritative, instantly engendering trust. They have enough space to really showcase your practice and educate the patient on the value of the procedures you provide.
Postcards and trifold-type brochures are best suited to general dentistry or low-cost offers.
How It Works
Our Custom Magazine program is a refined process based on 18 years of marketing implant, full-arch and other high-value services.
Building Your Story
We learn all about your practice philosophy and the main services you want to feature.
Photography That Connects
Our scripted photo shoot captures authentic images that showcase your practice and build trust.
Magazine Creation
We take all the information we have gathered with your photos and build your magazine based on what we know works to attract, interest and engage the reader, and cause them to call your office.
Doctor Approval
Nothing goes to print until you are happy with every detail.
Premium Printing
Beautifully printed magazines that reflect the quality of your practice.
Targeting the Right Homes
We identify the right areas to send your magazines, based on demographic study and best practices.
Tracking Your Results
We track your results and provide scheduling coaching and treatment acceptance tips as needed.
Real Client Success
“The magazine has been the best single piece of marketing I’ve done in my 44 years of practice. I have a lot of people come in and say they’ve been holding onto it for 1 or 2 years and finally get around to using it.”
“The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.”
“Their thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!”
“I get a 13:1 ROI for the custom magazine, not including all the additional referrals I get.”
“They are truly one of the best dental marketing companies out there. Whether it is direct mail, website or something as unique as their magazine, you owe it to yourself and your practice to look into their services. It has impacted our practice more than any other service we have used.”
“I highly recommend using Gilleard Marketing for your dental practice. They have the experience and know-how to create unique dental campaigns suited to your individual office.”
"The magazine helps to capture all the low hanging fruit of patients that need and want help but they just don’t look online. Gilleard is by far the only marketing company I’ve worked with where I’ve gotten a positive return."
“Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month. Without question, a Gilleard magazine is the best way to market your implant and high-production services.”
“The design, targeting, and overall quality of the magazine have set us apart in our market, and we’ve seen measurable growth in full arch cases as a direct result. It’s rare to find a marketing tool that delivers this kind of consistent ROI, and I couldn’t be more pleased with the results.”
Read a Sample Magazine
Custom Magazines FAQs
Postcards and brochures work well for general dentistry or simple offers, but they don't have the space to build real authority. A 12- to 16-page magazine gives us room to showcase your practice in depth and educate patients on the value of high-production procedures like implants, full-arch, and advanced periodontics.
Many of our clients do both, and they work well together — the magazine reaches qualified prospects who aren't actively searching online or responding to Facebook ads, while digital marketing captures the ones who are.
We identify the right neighborhoods and communities to target based on demographic study and best practices for your specific procedures. Distribution is also exclusive to your practice within your area.
Yes — nothing goes to print until you're happy with every detail. We build the magazine from your practice philosophy, your photos, and the services you want to feature, and you review it before it's finalized.
We track your results and provide scheduling coaching and treatment acceptance tips as needed, so we can see what's working and help your team convert the calls that come in.
Schedule a free consultation to discuss the right marketing strategy for you.
Tell us what you’re trying to grow, and we’ll walk you through how we’d approach it. No pressure, no generic pitch.
