How do you attract more dental patients?

Prospective patients are looking increasingly to the web to find their next dentist. It is therefore vital to create a strong internet presence with a website that not only looks great but has content designed to get prospective patients to stop their search and call your practice. Search Engine Optimization and Pay-Per-Click advertising can be used to increase the flow of visitors to your new website. Traditional non-digital marketing can also be very effective in attracting new patients, especially for high-end dental services such as dental implants and periodontal treatments.

How much should I spend on dental marketing?

Marketing budgets are determined by the business goals you have for your practice. If you just want to maintain your current practice volume and you only need a slight increase in patients, this can be accomplished with a modest advertising budget. The budget for a new practice will generally be somewhat higher. A much larger budget is required for practices that want to experience dramatic growth. We will work with you to set a realistic marketing budget for your unique business goals, and our marketing plans are designed to create the best possible return on your investment.

How can I make my dental practice stand out?

The key to making your practice stand out is marketing that is personalized to you and your practice. A picture of the dentist with an actual patient taken in one the dentist’s treatment rooms is much more compelling than a stock photo of a model smiling at the camera. Cookie cutter websites and ads do not perform as well as personalized, custom marketing.

Dental Marketing Agency | Experts in Marketing for Dentists

Unique Dental Marketing to Get You Qualified New Patients

Reach the right target demographics.
Great ROI.
Consistent flow of full-arch and implant cases.

We've been marketing large cases for over 14 years and have tested multiple marketing avenues. We wanted to provide our dentists with "pre-sold" new patients. We wanted a steady flow without overburdening the doctor or administrative staff with cold "leads".

"As a long-time client of Gilleard Marketing, they have continually provided me with a consistent level of new patients.

"Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month.

"Without question, a Gilleard magazine is the best way to market your implant and high-production services."

—Tarun Agarwal, DDS
Raleigh, NC

Gilleard Custom Magazine Program

Our Custom Magazine Program fits all the above requisites, and more. It also serves to brand your office as a top dental office in your area. Hundreds of clients across the US are using this program to take their practices to the next level.

We know exactly what to say and show to motivate your target demographics to go to your office as we've done over 10,000 interviews with large-case patients and found out exactly what's important to them.

Learn more: Dental Custom Magazine Program.

Successful Implant & Full-Arch Marketing

Most of our custom magazines focus on implant and full-arch treatment. They are the perfect vehicle for this as they target the right demographics, many of whom are not searching online. The magazine provides enough content about implant and full-arch treatment, the doctor(s), your practice, testimonials, etc. to trust you and call your office.

Learn more: Our Implant and Full Arch Marketing Program

Why Use Gilleard Dental Marketing

Our Creative Director reviewing a client's custom magazine layout with a copywriter.

Gilleard Dental Marketing owners, Keith and Deborah Gilleard, are marketing experts with decades of experience in all facets of marketing and dental marketing.

We are experts in dental marketing.
We've been working with dental practices for more than 14 years. Each of our staff is not only trained in their area of expertise, but also in dental marketing. Our marketing programs are based on sound marketing principles plus our years of experience in dental marketing.
Marketing customized for you
Using stock photos and generic content doesn't convert your marketing to new patients. To make marketing work, especially for bigger cases, you have to customize it. That means copy (content) and imagery that is specific to your practice, showing the value and benefits of doing dental treatment at your office.
We use analytics, market research and other scientific marketing.
The owners of Gilleard Dental Marketing, Keith and Deborah Gilleard, are marketing experts, experienced in corporate and ad agency style-marketing. They took these proven marketing strategies and streamlined them for dental marketing, including market research and surveys, which provide the blueprint for success.
We have a proven track record of success in dental marketing.
We have been marketing dental practices since 2007. We track all our results and have developed protocols to help clients have successful marketing. As a testament to this, many of our clients stay with us, year after year.
Responsive and knowledgeable customer service.
Our team will respond promptly to any questions or requests you have. Our staff will give you knowledgeable assistance and help you get the most out of your marketing.
We'll work to understand your needs and help you achieve your goals
We get to know you and your practice through in-depth interviews and study of your practice and your geographical area and demographics. Our aim is to have a full understanding of your practice and the benefits of going to your office for dental treatment. Our objective is to help you achieve your new patient and practice goals.

Get More New Patients of the Kind You Want!

Our dental marketing is designed to engage your potential new patients and motivate them to contact your office. By using ad agency-style marketing technology, we are able to create marketing for your practice that resonates with your target audiences and gets them to not only want to do the treatment that will help them, but also to do it at your office. Many of our clients say that their new patients come in "pre-sold" by our marketing.

By creating truly custom marketing using scientific marketing technology, we also ensure your website or print piece differentiates you from other practices.

Helping you achieve your dental practice goals

Profit can be increased by increasing the number of high-production new patents you obtain. Delivering more dentistry per patient also allows practice owners to reach various other goals, such as being able to do the dentistry they most enjoy, more free time, the ability to bring on an associate or open a new office, or even to be able to sell their practice for a desirable amount.

We can help you achieve your new patient and practice goals as well! Call us at 855-486-2410 or contact us online to set up a Free Marketing Consultation.

Dr. Kenneth Levine has been a Gilleard client since 2015. We created a website and a custom magazine for him. He keeps his magazine in circulation and reprints regularly. He had ordered at total of 450,000 magazines as of the end of 2021.

Image of magazine spread featuring Dental Implant Marketing.

Dental Implant and Full-Arch Marketing

A specialty of ours is dental implant marketing, including full-arch cases. We have achieved great success for our clients, especially with our Custom Magazine Program.

Custom Magazine Program

The Gilleard Custom Magazine Program is a proven marketing program to obtain large cases (and smaller cases, too!). It’s unique marketing that will make you stand out from the crowd.

What our clients have to say about us:

Our multidisciplinary dental office has now been working with Gilleard Dental Marketing for nine years and to claim that we have been happy with our results would be a vast understatement. Not a day goes by that we do not have at least one new patient that has both found us and been preheated because of our custom Gilleard Marketing programs. Coupling the help of a complete marketing plan with more well-defined internal systems has resulted in our revenue increasing by over $100,000 PER MONTH!

I would highly recommend Gilleard Dental Marketing for anyone looking to attract the type of new patients every dentist desires. The Gilleard Dental Marketing approach is a cornerstone to our new patient flow and a major part of our practice's success.

Bessemer, AL

Dr. Holt Gray

Prosthodontist

In the 37 years we’ve been around we’ve tried a lot of different marketing plans. I feel like we’ve had every expert in the country call our office with their new and fresh viewpoint on marketing. But Gilleard Dental Marketing has performed strong and true regardless of the economic climate. Probably my favorite aspect of Gilleard is that they really understand the process of treatment acceptance, and they engineer the marketing so it actually results in treatment acceptance. So many marketing companies have justified that they got the new patient to call or the new patient to come to the office, but Gilleard’s new patients actually enroll in treatment.

Atlanta, GA

Joshua Benk

Practice Manager

When we hired Gilleard Dental Marketing to do a magazine for us, we were a little skeptical and we weren’t sure it would make any difference. We sent the magazine out and were surprised at the positive response we got.

We also created a separate piece to mail to our referring dentists to increase their awareness of our services.

The amount of direct new patients and referrals from our network has steadily increased, and my reputation and status as an opinion leader in our field has been established by the professional look and communication of Gilleard Dental Marketing’s work.

Tustin, CA

Dr. Jeffrey Lee

Oral Surgeon

As of this year, 2020, I've been with Gilleard for seven years. The company has provided me with a consistent level of new patients throughout that time. In 2019, we had a 10:1 return on investment in each of the venues Gilleard provided for us. That ratio is even higher as it does not include the friends and family members of the Gilleard referrals.

When we started with Gilleard, we invested the minimum amount of money that they recommended. As we saw the results, we invested more and more money because we achieved more and more income as a result.

If I have questions, they respond with sound data. If I have a problem, they review every system in the flow of marketing to get to the answer. And you know what? They always get an answer.

Melbourne, FL

Dr. Lee Sheldon

Periodontist

We were introduced to Gilleard by a periodontist friend. He told us of his experience and success marketing directly to the public. He was then able to refer patients requiring restorative dentistry to his colleagues. This is the best marketing!

We have experienced the same! In our Periodontal practice, which has been in the same location for over 41 years, the vast majority of our patients today come directly to us, without a referral from a general dentist. We have now ordered 200,000 of the personalized magazines. Gilleard redid our website and manages our online presence. We get reports of daily and monthly statistics.

We have not only been able to survive but most importantly, thrive.

Fort Lauderdale, FL

Dr. Kenneth Levine

Periodontist

Request A Free Dental Marketing Consultation. Get Scheduled Today!

In our free marketing consultation you can learn more about our dental marketing programs and the programs we offer. We’ll discuss your goals, your practice and your geographic location to evaluate what would work best for you.

Call 855.486.2410 or fill out the form below to schedule your consultation.

Frequently Asked Questions

Most people ask a friend or look online when looking for a new dentist. It's important to have something in-office to give to your patients to increase your patient referrals, a referral card or a brochure. Equally important is having a strong Internet presence, which means a website that is a good representation of the practice, a good Google My Business Page (Google Maps listing) with good reviews, and good reviews on directory listings such as Yelp.

If you want more new patients from the Internet, you also need to do either Search Engine Optimization or Pay-Per-Click advertising, such as Google Ads. These direct people to your website or Google/Directory listings.

Non-digital marketing, such as direct mail, coupons and newspaper ads can also be effective in attracting new patients, as they are directed to the target demographics and don't rely on online search. However, most print marketing only works well for getting new patients based on specials and offering inexpensive treatment, such as cheap cleanings. At Gilleard Dental Marketing we use our custom magazines as direct mail pieces to attract patients for high-end dental services such as dental implants, full-arch treatment, laser periodontics and cosmetic treatment.

Marketing budgets are determined by the business goals you have for your practice. A practice that mostly provides "bread-and-butter" procedures such as hygiene, fillings and crowns, and relies on being in network with insurances, can work with a relatively small budget to create an Internet presence and possibly to do some sort of coupon mailings.

If you have a specialist practice that relies on referrals, your marketing budget will be mostly for marketing to your local referring doctors. However, more and more specialist practices, such as periodontists and oral surgeons, find they need to market directly to the prospective patients in order to be sufficiently profitable.

Procedures such as implants and full-arch treatment can be costly to market online as competition is very high. A cost-effective alternative is direct mail such as our custom magazine, which is designed to reach your target demographics.

We will work with you to set a realistic marketing budget for your unique business goals, and our marketing plans are designed to create the best possible return on your investment.

Effective Marketing for High-Production Cases

Unique Dental Marketing to Get You Qualified New Patients

Reach the right target demographics. Great ROI. Consistent flow of full-arch and implant cases.

Gilleard Custom Magazine Program

Successful Implant & Full-Arch Marketing

Why Use Gilleard Dental Marketing

We are experts in dental marketing.

Marketing customized for you

We use analytics, market research and other scientific marketing.

We have a proven track record of success in dental marketing.

Responsive and knowledgeable customer service.

We'll work to understand your needs and help you achieve your goals