Dental Marketing for High-Value Cases
Gilleard helps your practice reach more implant, full-arch and other high-value patients through digital marketing and custom print magazines — including those who aren’t easy to reach online.
Learn how we can help you grow your high-value patients. Schedule a consultation today!
Digital alone can’t reach all your potential high-value patients. We bridge the gap.
Our expert digital marketing reaches the high-intent searcher. Our custom magazine program reaches qualified prospective patients who are not actively searching online, or responding to Facebook ads.
The Gilleard custom magazine program is unique in dental marketing. It is designed to directly reach qualified patients for dental implants, full-arch treatment and other high-production treatments. The magazine then engages, educates and motivates them to call your office. It builds your brand in your area, without competition from other magazines.
Years in Digital Marketing
Practice Per Territory
Year of Longest-Running Client Still With Us
Templates, Everything is Custom
Custom Magazines
Reach patients who aren’t necessarily searching — build trust and demand for high-value treatment through the mailbox.
Dental Digital Marketing
Capture patients who are searching — websites, SEO, and Google Ads that convert active demand.
Implant & Full-Arch Growth
Grow your implant and full-arch cases through strategic use of high-quality direct mail custom magazines and digital marketing.
Schedule a free consultation to discuss the right marketing strategy for you.
Tell us what you’re trying to grow, and we’ll walk you through how we’d approach it. No pressure, no generic pitch.
Real Client Success
"The magazine helps to capture all the low hanging fruit of patients that need and want help but they just don’t look online. Gilleard is by far the only marketing company I’ve worked with where I’ve gotten a positive return."
“Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month. Without question, a Gilleard magazine is the best way to market your implant and high-production services.”
“The design, targeting, and overall quality of the magazine have set us apart in our market, and we’ve seen measurable growth in full arch cases as a direct result. It’s rare to find a marketing tool that delivers this kind of consistent ROI, and I couldn’t be more pleased with the results.”
Comparing Dental Implant Marketing Methods
Our focus is dental implant and full-arch marketing. Each type of implant marketing has its strengths, but digital alone falls short.
Google Ads & SEO
Google Ads and SEO are great at fulfilling existing demand.
PROS: They can capture the person actively searching for treatment. People looking for full-arch teeth replacement, solutions to failing teeth, an improved smile or for a good implant doctor.
CONS: The online market for implant and full-arch cases is highly competitive in many areas, spreading the prospective patients thin.
Facebook & Instagram Ads
Facebook & Instagram Ads are good as “interrupters” and can capture the person not currently searching online or landing on your website.
PROS: Can create a high volume of leads and increase awareness of your office. Cheaper per lead cost than Google Ads.
CONS: Facebook users are typically directed to fill out a form, and have little to no awareness of the practice and its benefits. Their interest can rapidly cool and require multiple contacts to book an appointment, if they book at all. Many are also unqualified.
TV & Radio Ads
TV and Radio Ads can increase awareness and brand recognition, and are especially effective when directed at targeted audiences. It is an expensive medium, however.
Custom Magazines
Custom Magazines can capture both the active searcher and the interested patient who is not actively searching, is nervous, or has given up. The magazine can also create demand among people unaware of the benefits of modern implant treatment. It educates them on the benefits of full-arch and implant treatment, and your practice’s particular approach and strengths.
Why Choose Gilleard Dental Marketing?
Dental-only, since 2008
18+ years, one industry. We know your patients and we know dentistry.
Exclusive territories
We don’t market for your competitor down the street.
Big-case specialists
Built around implants & full-arch, not generic “more patients.”
Ad-agency quality, boutique service
Premium creative with responsive and knowledgeable client services.
Who We Help
We help dental practices across the country—in rural, suburban, urban, and downtown areas. Our team knows how to reach your ideal target market, wherever you're located.
Featured Case Studies
“It’s rare to find a marketing tool that delivers this kind of consistent ROI, and I couldn’t be more pleased with the results.” —Dr. Richard Sullivan IV, client since 2021
“When I went with Gilleard, I found that they were able to increase the number of patients that I got—four times as many patients the first month I was with Gilleard.” —Dr. Lee Sheldon, client since 2014
“The custom magazine program Gilleard created for us is the most successful program we have ever had for acquiring new patients.” —Dr. Kuhn-Grimshaw, client since 2018
“Without question, a Gilleard magazine is the best way to market your implant and high-production services.” —Dr. Tarun Agarwal, client since 2015
FAQs
We've worked with dentists exclusively since 2008, so we understand your patients and your business model. We take only one practice per territory, specialize in high-value cases like implants and full-arch, and pair boutique, responsive service with ad-agency quality.
Digital marketing is excellent at capturing people who are already searching, but it can't reach patients who aren't online yet or who've simply put off treatment. Our custom magazine program fills that gap by mailing directly to qualified households in your area.
We help general dentists, periodontists, oral surgeons, and prosthodontists, with particular depth in implant, full-arch, and other high-production treatment marketing. We tailor the mix of digital and print to the patients you actually want to reach.
Because we offer exclusive territories, availability depends on your location and whether another client already has your area. Schedule a free marketing consultation and we'll let you know what's available and whether the program fits your goals.
Both, and we design them to work together. Our digital services cover websites, SEO/AEO, and Google and Facebook advertising, while our custom magazines reach the qualified patients that digital alone misses.
Ready to grow your practice?
Free marketing consultation to strategize to help you achieve your practice growth goals. No fee, no pressure to buy anything - let’s just talk so we can put together a plan for you.