What Is Marketing and Why Do It?
Sounds obvious doesn’t it? But it is not understood by many dental practice owners. When one markets a product or service you are making it known to your target audience that the product or service is available. You are not just making it known though! You have to make it known in a way that appeals to them in some way. To appeal to them means that there is something that you say or show that resonates with something in their minds that they consider satisfies a need they have and/or consider valuable; it has to resonate enough with them that they want to call you for an appointment. Read More
When it comes to our custom magazine distribution, more equals more.
We’ve Seen the Success. One of the most unique aspects of Gilleard Dental Marketing is the extremely custom attention that is given to each new marketing piece. Many hours are devoted to surveying each new client’s patients to uncover the hot buttons that make each practice special. Our Custom Magazine Program is a prime example… Read More
How much business are you throwing away because of untrained receptionists?
Your receptionists can make or break your marketing and your patient referrals. Inexperienced, poorly trained receptionists can inadvertently send prospective patients away in droves! A good receptionist should be scheduling at least 60 to 70 percent of new patient calls that come in from good marketing. Read More
What is the most workable way to market your dental implant services?
What is the most workable way to market your dental implant services? We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants. Internet Marketing for Dental Implants With the advent… Read More
Successfully Market Your High-Production Procedures
Successfully Market Your High-Production Procedures Many of our clients originally came to us to increase their delivery of procedures outside of cleanings, fillings and crown/bridge. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was either not getting them many… Read More
Effective Dental Marketing for the New Year
Effective Dental Marketing for the New Year. Effective marketing is an essential part of a practice’s success. Just as there is a science and art to good dentistry, so there is a science and art to dental marketing. We have been providing effective dental marketing for dentists since 2007. My partner and I come from… Read More
Boost your new patients with a website that is a true reflection of your practice.
Get a website that is a true reflection of your practice and your dentistry. We are offering our top-quality websites for a great price through the end of the year! Any client who has one of our custom magazines can take advantage of this offer. People coming to one of our websites will have: An… Read More
How do you acquire new patients for your high-production procedures?
How do you acquire new patients for your high-production procedures? Many of our clients originally came to us to increase their delivery of procedures outside of cleanings, fillings and crown/bridge. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was… Read More
The Issue with Internet Marketing for Dental Implants
The issue with Internet marketing for dental implants We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants. Internet Marketing for Dental Implants With the advent of 3D imaging in… Read More
How We Create Our Custom Magazines
How we make our Custom Magazines into Effective Marketing Vehicles There is a specific procedure marketing needs to follow in order to be truly successful. We follow this procedure for every one of our custom magazines. 1. Market Research. This includes an understanding of the demographics, the competition and surveys to gain insight into… Read More
How to Stand Out in the Crowded Dental Marketplace
How to stand out in the crowded dental marketplace. When we first started marketing for dentists in 2007, many dentists still didn’t have a website and the cost marketing on the Internet was a fraction of the current cost. Ten years later, things have changed dramatically. The biggest change being the sheer number of dental… Read More
The Gilleard Difference
What is different about how we market dental practices? More and more dental marketing companies have cropped up in recent years. Just like energy bars, TV channels and automobiles, you have more choices than ever. So, why choose us? There are certain things we do or have that other companies may do or have, but… Read More
Marketing Tips for High Production Cases
Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day, so you need to make your marketing attract attention and engage your target audience. The way to make sure your marketing WILL attract and engage your target audience is to survey some of your high-production… Read More
Dental Office Front Desk Scheduling Tips
Your front desk can make or break your marketing. An inexperienced, poorly trained receptionist can inadvertently send prospective patients away in droves! We have listened to many thousands of new patient calls into dental practices as part of our call tracking service and we have isolated the major issues receptionists run into. What to Look… Read More
The Issue with Internet Marketing for Dental Implants
We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants. Internet Marketing for Dental Implants With the advent of 3D imaging in dentistry, more dentists than ever have been able… Read More
The Simple Rule of Successful Dental Marketing
It struck me a long while ago that there is a need to simplify what marketing and advertising is for a dental practice. Many of our clients and other dentists were in a state of confusion as to what to do to really get the type of patients they wanted and the number of new… Read More
The Main Elements of Effective Dental Marketing
There are some basic principles that when adhered to ensure the phone rings. We employ these in every marketing campaign we create. Use market research. Survey some of your patients and find out what they like about your practice. Check out what other dentists in your area are doing. Study the demographics of your zone.… Read More
A Look Inside Gilleard Dental Marketing
Just recently we took photos of some of our staff at work, so we thought we would share them with you. We are very proud of our staff. They are talented, competent and dedicated, and we couldn’t be happier with them. Terry, one of our copywriters, writing a magazine. She is… Read More
How You Can Control Your New Patient Flow
Clients sometimes ask us how to control their new patient flow. To get more patients, to keep the flow even, or even to pause it. It’s simple of course, but it’s based on having workable Internet marketing or direct mail. Without a marketing vehicle (a website, a direct mail brochure, etc.) that uniformly attracts interest… Read More
How to Get a Good New Patient Flow in All Seasons
Now and then our clients tell me that they want to put their marketing on hold during their “off season”. They want to make sure they don’t lose money when there are not enough people around looking for dental work. I always give them the same reply: if you want to keep your new patient… Read More
How to Make the Most of Your Marketing
Sometimes clients call me and ask me how they can make the most of their marketing. They’re getting a good number of inquiries from their Internet marketing and/or their custom magazine and they’d like to increase their scheduling ratio. I usually refer them to our Internet Marketing Manager or Print Distribution Manager for help. We’ve… Read More
Why Our Clients Chose Us for Their Dental Marketing
Recently we completed our annual survey and along with asking our clients about their marketing goals, we naturally also asked them why they chose us and what they considered our company’s strengths to be. The main factors can be summarized as: The client received a positive referral from another client. Many of our clients were… Read More
How Do You Acquire New Patients for Your High-Production Services?
Many of our clients originally came to us to increase their delivery of services outside of cleanings, crown/bridge and fillings. Some of them had not been doing much marketing, but others had been doing some marketing, such as Internet marketing, postcards, coupons, radio and TV, but were not achieving the results they wanted. Uniformly, the… Read More
Why Print Marketing is Still Very Relevant
With the advent of the Internet, people’s methods for finding products and services underwent a dramatic transformation. Instead of relying on the phone book, catalogs and coupons, they switched to using search engines and directory sites such as Google and Yelp. Everything you could need can be found on the Internet, including dental services. That… Read More
Why Periodontists Should be Marketing and How to Make it Successful
With advances in technology, many general dentists are doing procedures that have been traditionally the province of the periodontist, or the oral surgeon. Implant surgery and even advanced periodontitis are being treated in general practices using 3D imaging and software and lasers. For the most part, however, a general dentist can’t match the years of… Read More
What is “Good” Marketing?
In my last article I qualified “good marketing” as effective in getting far more return than the investment made. There’s a lot of technical advice I could give to achieve this, but I think the most useful piece of advice for a layperson is to put himself in the shoes of the type of new… Read More
Mobile Websites
Now important for your practice Apple founder Steve Job’s obstinacy in pushing the envelope into new and more workable technologies has made many websites that were state-of-the-art as little as a year ago into redundant dinosaurs. In other words, your fancy “flash” animation that looked so high-tech on your computer or laptop doesn’t even show… Read More
Increasing New Patients – The Key Ingredients, Part 3
A good number of impressions on Google is not the same as good impressions made on Google! Quite often it comes up that a practitioner has had a lot of interaction with salesmen from dental marketing companies and are really interested in (and often confused about) getting to be “number one” on Google or “dominate… Read More
Is Direct Mail a Viable Option for Dental Practices?
With the advent of the Post Office’s Every Door Direct Mail (EDDM) program in late 2011, direct mail became a feasible marketing alternative once again. Before the Internet, the most successful direct mail method was the information packet: an envelope containing minimally a letter, a flyer or brochure, an offer and an order form. Most… Read More
Increasing New Patients – The Key Ingredients, Part 4: Marketing Synergy
It is well known by advertising and marketing pros that advertising works best when done as a campaign. You see an ad on TV to buy, let’s say, the latest BMW Then you see a billboard with the same message and imagery. And then you hear a radio ad, and see an ad in a magazine… Read More
Growing Your Practice With “Real” Marketing
I am always asked what makes us different in our marketing, and I have to reply that we provide “real” marketing. Maybe I should rephrase: we apply the scientific, time-proven principles of marketing used by the most successful ad agencies and corporations to the field of dentistry. Marketing is a process. It isn’t a “clever”… Read More
High Production Cases
The Key Ingredients: High Production Cases Is there a secret to marketing for big cases? And has the economy taken its toll? Some dentists will agree with the latter question, that they are getting less big cases. Is there a way around this? The answer to this is “yes”. And to answer this properly we have to… Read More
Growing Your Practice with Custom Magazines
Our websites provide an excellent platform for Internet marketing to drive new patients into the practice. For practices that want to grow more, our most successful companion marketing item by far has been our custom magazine. New patients statistics for our clients doing our custom magazine program are similar to or even better than their… Read More
Our Mobile Planet… Are You Going Mobile?
Instead of boring you with some of my ill-equiped know-best, I figured I would provide statistic trends for your coffee break enjoyment. And an info graphic to help wash it all down. Website traffic from desktop saw a 10% decrease in volume between 2012 to 2013 while website traffic from tablets and smartphones saw 77.81%… Read More
What Are The Important Factors In Marketing?
Marketing gurus and pundits abound, and even sales people add to the mix with their 2 cents. In amongst the abundance of opinions there are some factors more important than others. Here is a summary of a talk we gave recently to dentists at a convention in Las Vegas. I hope this will give you some… Read More
Six Keys to Marketing Success for Dentists
Six Keys to Marketing Success for Dentists By Keith Gilleard Below is a reprint of an article we recently did for The McGill Advisory, a newsletter of the McGill & Hill Group, a top financial services company for dentists. Many dentists have had unsatisfactory results from their marketing efforts. Despite optimistic projections from marketing firms… Read More
Marketing Your “Profit Centers”
Intelligently marketing the different services a practice offers is one of the key factors in financial success. In business parlance, a “profit center” is a part of the business targeted to generate a percentage of the overall income. For example, the food and beverage and room service departments in a hotel. In dentistry, potential profit… Read More
How Branding Can Help Boost Your New Patients
People think of branding as a logo and slogan but branding inits purest sense includes positioning, which is how you position yourself in the market place in relation to other similar businesses. Some examples of positioning a dentist could adopt include “experienced smile makeover dentist”, “full service dental implants” and “friendly family dentist with comprehensive… Read More
Increasing New Patients – The Key Ingredients, Part 7: Knowledge, Research and The Mind – How These Apply to Attracting New Patients
Marketing success just like success in any endeavor is produced by knowledge of and experience in the subject at hand and rolling ones sleeves up, getting in there and doing hard work until one achieves competence. Technology, while it does make some actions simpler and faster, does not think or engage people. Only people think… Read More
Increasing New Patients – The Key Ingredients, Part 6: Dominating With Your Brand
Did you know that marketing done correctly can bring you into a position where you can dominate a market or industry? It’s true, you can utilize your marketing so well that you become the one that people start thinking of when they need your service. There are many examples of this, for decades people referred… Read More
Increasing New Patients – The Key Ingredients, Part 5: Mobile Marketing Strategy
The talk about Mobile (smartphone) marketing has changed from prediction to hard reality. The statistics (see below) show that your ideal new patient is searching for your services on their Smartphone. It is not just laptops and tablets but they are using their smart phones to shop online. It used to be spoken about as a smart thing… Read More
When is #1 on Google really #19?
If you’re a dentist, and if we’re talking about search engine optimization, the answer to that is: quite often. To fully answer this question, let’s first take a look at what search engine optimization is, and what it isn’t. Search engine optimization (SEO) is basically the art and technology of adjusting and coding a website… Read More
Workable Dental Marketing – The real deal on boosting your new patient numbers
“I spend a lot on marketing but it doesn’t get me the return I need for the dollars I feel I have to spend!” The above is a typical comment given to us on our initial contact with doctors. We have been told many times by doctors from good practices that they are frustrated about… Read More