Rishi Kapur
DMD
Tarun Agarwal
DDS
Bernard Ang
DMD
John Nosti
DDS
Joe Kerner
Co-Owner
Lee Sheldon
DMD
Raymond Munz
DDS
Dan Marinic
DDS
Josh Benk
Co-Owner
Martha Sanger
DDS
David Jurman
DDS
Evan Wetzler
DDS
Vahik Meserkhani
DDS
Ryan Conkle
DDS
Kelly Hong
DDS
Dr. Agarwal is a dentist and educator and has built a training center within his practice to teach implants to other dentists. He was looking for a vehicle that would really market his implants and full-arch practice well. In 2015 he found Gilleard Marketing and our magazine program, and he has since been promoting his implant and high-production services by distributing his Gilleard-made magazine in his area.
Without question, a Gilleard magazine is the best way to market your implant and high-production services.
"As a long-time client of Gilleard Marketing, they have continually provided me with a consistent level of new patients.
"Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month.
"Without question, a Gilleard magazine is the best way to market your implant and high-production services."
Dr. Kapur is a general and implant dentist in Georgia. His practice features himself and 4 other dentists. He wanted to increase their implant cases, specifically full-arch cases to grow his practice. He has been sending out the custom magazine for nearly two years.
Before sending out the magazine, we got about 2 full-arch cases every other month. We are currently getting 8 full-arch cases a month!
“Gilleard's marketing provides our prospective patients an opportunity to connect with our dental office before they even arrive. The magazine educates them enough, and they feel like they already know you. They come in knowing they want the treatment and are just like 'How can we finance this? How can we do it?'
“We have been mailing magazines out for the last year, and have seen a huge increase across the board with new patients for dental implants, Invisalign and teeth in a day. Before sending out the magazine, we got about 2 full-arch cases every other month. As of November 2020, we are currently getting 8 full-arch cases a month!
“In an age of digital marketing, Gilleard's unique approach has set us apart from others. I cannot thank Keith and his team enough for their help. Thank you.”
Update October 2021:
"The magazine is geared to the type of patients we want, the older demographic. It’s been phenomenal. Someone even came 10 months after getting the magazine, he had been waiting to come and see us. He had the magazine all crumpled.
"You have had a real positive impact on us. We were doing well before but it has really gone to another level and a lot of it can be attributed to the magazine and its content. We went from $3.5 million before the magazine to $4.5 million at the end of 2020 and that was with being closed for 2 months. Now we are on track for $6.5 million. Major credit goes to the magazine.
"I told one of our colleagues in Georgia about the magazine as he asked what our secret to success was. He signed up with you and said that after just one month of distribution of 5000 he made the money back from the magazine, and more.”
Dr. Bernard Ang has a practice in a small town in a beautiful part of rural New Hampshire. He has been a Gilleard client since 2012. We still remember when we first distributed his custom magazine and he called us to relate how a woman came in with the magazine and paid for $80,000 worth of treatment with a check.
In his magazine, Dr. Ang features implants, implant-supported dentures, full-arch treatment, cosmetic dentistry, sleep apnea treatment, bioesthetic dentistry, TMD treatment and periodontics.
“I wanted to let you know that I’ve been doing really well with the magazine! The other day I met a magazine patient and was talking to him for less than five minutes and the patient said 'Okay, yes, when can we do this?' and signed up for $60,000 worth of treatment. That same day I placed 7 implants on another magazine patient. Lately, I've been signing up patients left, right, and center from the magazine! Last year I did $1.9 million in treatments, and this year, I'm already up to about $1.4 million! And it's only June (2022)!”
John Nosti, DMD serves as an instructor in functional cosmetics, full mouth rehabilitation, and TMJ dysfunction. He owns two practices in South New Jersey.
We started working with Dr. Nosti in 2015. We created a custom website followed by a custom magazine that featured his high-end services. Dr. Nosti has reprinted his magazine several times. The latest reprint features his new associate after his partner, Dr. Milton Noveck, retired.
The magazine program Gilleard Dental Marketing has developed is an ideal marketing program to showcase your practice’s high production services and your competence in these areas.
“The magazine program Gilleard Dental Marketing has developed is an ideal marketing program to showcase your practice’s high production services and your competence in these areas. The magazine Gilleard created for our office in South New Jersey has consistently provided us with a flow of new patients looking for serious dental work.
“Gilleard uses state-of-the-art marketing technology, including market research, to ensure success. The magazine program is completely unique in the dental marketing world and works well to position a practice as the place to go to for the dental services you most want to deliver.
“If you are looking to reach your next level of new patients while also increasing your profitability, I highly recommend Gilleard Dental Marketing.”
The magazine has brought us dozens of cases valued from $30,000 to $50,000.
“Gilleard Marketing created a custom magazine for our North Virginia practice around 18 months ago. We have mailed out thousands of the magazines each month. The results have been spectacular.
“The magazine has brought us 20-25 additional new patients each month. But far more important than this, the production and income increase has been amazing. We have sold and delivered dozens and dozens of implant and esthetic cases, valued from $30,000-$50,000, and dozens more cases from $10,000-$20,000.
“We have sold and delivered hundred of implants and implant-supported prosthetics as a result of this magazine. This magazine attracts large cases, and attracts people who need and want high-end dentistry. We are amazed at the quality of people this magazine attracts.
“The return on investment has been enormous. If you are a good clinician who delivers high-end dentistry, then the Gilleard magazine is for you. We are in an extremely competitive and saturated market, and the magazine sets us apart from all other practices in the area.
“Gilleard takes care of all design and production as well as distribution of the magazine. The end result is an extremely well-done and professional magazine.”
Lee Sheldon, DMD is a periodontist practicing in Melbourne Florida. He also is the founder of the American Association of Independent Periodontists (AAIP), an organization dedicated to helping periodontists reach the general public with the message of how much they can help them with their complex dental needs.
Years ago, Dr. Sheldon switched his marketing to Gilleard to help him successfully transition to a direct-to-consumer practice as well as a referral practice. We created a custom website prominently featuring implants and full-teeth replacement that immediately did well. And to double up on Dr. Sheldon’s new patients, we created a custom magazine that he has been mailing out regularly for several years.
I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care.
“When I went to Gilleard I had a lot of experience in marketing myself: I’d had a website and had done different campaigns to bring patients in. When I went with Gilleard, I found that they were able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard.
“We started with the website and accompanying Google AdWords campaign. Such brings us 20-25 new patients every single month. We then added the sixteen-page magazine to provide additional marketing punch. The magazine is a great public relations as well as marketing piece. We are getting an additional 25-30 new patients from that magazine.
“Periodontists, let’s remember who we are.We are diagnosticians first. We develop predictable treatment plans and work with restorative dentists as well as other specialists to produce long-lasting smiles and function. If you have the mindset that you want to see more patients who need and want the services that we provide, Gilleard can and will provide those patients to you.
“I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.”
Brother and sister team, Dr. Ritt Kuhn and Dr. Mandy Grimshaw own a practice in a small town in North Carolina. Their custom magazine reaches far out into their neighboring small towns. We’ve been working with the Kuhns for over 6 years and have helped them get the kind of cases they want. Dr. Kuhn focuses on implants, full-mouth reconstruction, root canal therapy, laser gum treatment and sedation dentistry. Dr. Grimshaw focuses on TMD, clear aligner and sleep apnea treatment; cosmetic dentistry and CEREC.
“If you want to increase new patient flow of the kind you want, you must reach your target market. Creating a magazine about you with Gilleard will drive new patients to you.”
“We have had a magazine with Gilleard since 2015. In 2020, after being shut down for 8 weeks due to COVID-19, we are now on track for a record month in June. The magazine drives our new patients and makes this possible.
“Our practice is based on large cases, and our goal when we first got with Gilleard Dental Marketing was to increase patient flow and get more patients that were prequalified for our practice. We met these goals through the Gilleard custom magazine. We’ve been using the magazine for years and it gives us a stable monthly flow of new patients. We also like that we have worked with the same team since starting at Gilleard.
“The magazine accurately lets potential patients know who we are before they ever call us. The magazine gives a peek inside the practice and creates a positive and lasting image outside our office.
“If you want to increase new patient flow of the kind you want, you must reach your target market. Creating a magazine about you with Gilleard will drive new patients to you. I highly recommend using Gilleard Marketing for your dental practice. They have the experience and know-how to create unique dental campaigns suited to your individual office.”
To have 158 patients in three-and-a-half months is basically unheard of. This is, as I said, our second magazine that we've done with them. Had a long relationship. They do a phenomenal job.
Dr. Marinic has been running a successful practice in Evanston, Illinois for 30 years, focusing on full-mouth rehabilitation, implants, cosmetic cases and CEREC. He has been a client of ours for over 12 years, and recently moved his practice to Sedona, Arizona. Here's his story:
Hi, my name is Dan Marinic. I’m a general dentist; I’ve been practicing about 33 years. I started doing full-mouth rehabilitation about 30 years ago, and currently our office does large implant cases, cosmetic cases, CEREC® cases and full-mouth rehabilitation. About 12 years ago, I did my first 16-page magazine with Gilleard in Evanston, Illinois, which is just north of Chicago, and it was wildly successful.
Recently, I got tired of being cold and moved to Sedona, and started a practice from scratch. Didn’t know a soul here. And before even I started building out the office, I went back to Gilleard and had them put together another magazine—and it’s also a 16-page magazine—and we’ve been getting 50 new patients a month since we started the practice three-and-a-half months ago. These patients have asked for implants, full-mouth rehabilitation...
So, the interesting thing about the magazine is, when we were developing the magazine, they asked what type of patients I would like to get. And the magazine actually attracts, because of the articles, the exact type of patients—the implant patients, the full-mouth rehabilitation patients, as well as cosmetic patients. And, when the patients come in, they already anticipate that they’re going to have the work done here in our practice.
So, to start a practice from scratch and to be able to have 158 patients in three-and-a-half months is basically unheard of. This is, as I said, our second magazine that we've done with them. Had a long relationship. They do a phenomenal job. They’re working out our distribution plan—in fact, right now our problem is that we can’t handle the number of new patients that are coming in, and we’re trying to work on staffing properly so that the patients get a proper new patient experience.
So if you’re interested in growing a cosmetic practice, an implant practice, CEREC—give Gilleard a call and you’ll be surprised at the number of patients that you’ll be able to get to grow your practice. Thanks so much.
Atlanta Dental Center is one of the top dental practices in Atlanta, GA—grossing over $5 million annually. Our relationship with Atlanta Dental Center began in 2007. At that time we did a market research project to gain insight into how to best market their services. We revamped their website and took over a direct mail magazine they were making and turned it into an effective marketing piece. This magazine took them over $1 million and things just grew from there. The backbone of their growth was our Internet marketing and custom magazine program along with good management practices. Over the years they added associates and increased their service capability. In 2011, we made a dedicated implant website and magazine separate to the main website and magazine in order to highlight their high-production expertise.
The Bottom line is that Gilleard has transformed our practice. If any office wants to take it a new level, Gilleard is a MUST-have factor in that journey.
“We have been using the Gilleard Dental Marketing program for about a decade. I do all aspects of their program.
“Here are some facts: We are a private practice and do not participate in ANY insurance networks. We get between 80-100 new inbound patient calls per week. We have a 3-4 month waiting list for new patients to get into our office (all of them knowing we are out-of-network). We see an average of 35-40 new patients every week (and we’d see more if we had more doctors and chairs). Patients come into the practice prepared to start dentistry because of what they have read in the magazine and on our website. The magazine has elevated our office to celebrity status in our city because so many people see us on the cover of the magazine.
“Gilleard Dental Marketing is not your normal marketing company. These guys have done major research into the prospective patient pools and have isolated an exact understanding of what patients are looking for. I’ve seen some of their research, and is resembles clinical research from a lab.
“How they use this information is where the magic happens. Gilleard is not just going to make the phone ring or make the patient show up. The Gilleard team understands TREATMENT ACCEPTANCE, and they build their marketing from the ground up with that goal in mind. Our patients come in many times after seeing other doctors and knowing a little bit of what they need. They come to OUR office to get the work done after reading the marketing from Gilleard, and we just need to recommend the treatment and work out the payment details.
“The bottom line is that Gilleard has transformed our practice. If any office wants to take it to a new level, Gilleard is a MUST-have factor in that journey.”
Dr. Charles Smurthwaite joined us as a client in 2014. His practice is located in a town northeast of Sacramento and since joining us, it has grown to a four-doctor practice. His custom magazine features implants, cosmetic dentistry, CEREC, laser gum therapy and sedation dentistry.
“I have had more quality large cases come in ready to do treatment with this magazine, dollar for dollar, than any other form of marketing I’ve ever used.”
“The magazine Gilleard put together for me has been the most cost-effective marketing tool I’ve ever used. I have had more quality large cases come in ready to do treatment with this magazine, dollar for dollar, than any other form of marketing I’veever used. I wholeheartedly recommend this company to any dentist looking to take things to the next level."
Dr. Martha Sanger of Bakersfield, CA,has been with us since 2018. As a result of their custom magazine and internet marketing they do with us, Dr. Sanger had to buy another building toaccommodate all the new patients. She also opened another practice in a small town north of Bakersfield.
“The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.”
"Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment, now after sending out the magazine we’ve reached the right public who need our services.
“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out 5 weeks now where before we may have been booked out 2 weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.
“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”
Dr. Jurman is a partner in an oral surgery practice with 3 locations and 8 board-certified oral surgeons. They were looking to increase their dental implant and full-arch cases. After distributing their magazine for six months, this is what Dr. Jurman had to say about their results.
Their thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!
"We developed a great partnership with Gilleard Dental Marketing and adore the magazine they created for us. Their thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!"
Dr. Pour-Ghasemi is a general and implant dentist with two dental practices in small towns outside of Houston, Texas. He and his partner focus on dental implants, full-arch dentistry, full-mouth reconstruction and cosmetic services. His goal in hiring Gilleard Dental Marketing is to get implant-related treatment up to 80 to 90 percent of total treatment.
We made a 12-page custom magazine. After two months of distribution, Dr. Pour-Ghasemi sent us this testimonial:
It's been going great so far. You guys did an awesome job!
“We've already received several single implant and sinus lift/implant cases, two upper and lower arch cases and one lower arch case, five arches total. This weekend we're doing a large grafting case."
Dr. Wetzler has been running a successful periodontal practice for 30 years, and came to us with the goal to grow his practice and become less reliant on referrals, and more consistent with direct to consumer/patient marketing. We created a magazine for him and sent it to targeted areas in his community to get the type of patients he was looking for.
"Hello. My name is Dr. Evan Wetzler. I’m a practicing periodontist in Yorktown Heights, New York. I’ve been in practice—private practice—for 30 years. My practice consists of all phases of periodontal treatment, including LANAP—laser periodontal surgery—and traditional periodontal surgery, as well as dental implant placement.
"I’ve been working with Gilleard Marketing for two years now and they’ve produced a beautiful, professional 12-page marketing brochure. The brochure is sent out in a mass mailing directly to the community. And, as a result, I have seen a steady increase in the new patients every month since I’ve started the program—especially full-arch implant cases, which is awesome.
"I continue to maintain a traditional referral practice, but now I can add another avenue of direct marketing by using the brochure going directly to the community. What I like is that now I can refer out all the restorative work that’s needed to my key referrers and really build strong, professional relationships so we can have a two-way street where I get referrals from them and I refer back to them. It’s a very nice way to do it.
"It’s really been a pleasure working with Gilleard Marketing. They’re extremely knowledgeable and very easy to work with. I’d give them a try; I know you’ll be pleased as well as I was. Thank you."
We have been working with Dr. Meserkhani since 2012. Our custom magazine program has helped him build his own practice and start two others. Dr. Meserkhanialso lectures on oral implantology, prosthodontics and collaborative dentistry. His magazines feature a wide variety of procedures, including implants, full-arch teeth replacement, smile makeovers, full-mouth rehabilitation, veneers, periodontics, orthodontics and Invisalign, holistic dentistry and oral surgery.
Dr. Conkle and his partner, Dr. Garcia, have a practice focusing on implant and cosmetic dentistry in Orange County, CA.
In addition to sending out a magazine, we created and maintain a website which we promote using targeted online advertising.
The return on investment has been incredible. It’s been around 7–8 times the initial investment to start the campaign.
“I have a heavy emphasis on dental implants in my practice. We do the All-on-4 procedure and some other routine dental implant procedures. One of the reasons I hired Gilleard was I wanted to grow that part of my practice.
“I’ve been using Gilleard Marketing for about 4 years now. They are an amazing company to work with. They take an honest look at what is your business, where is it located, who are the people that are going to come to you and why. They look at how you can advertise what you’re able to offer them in a way that gets attention, but also lets people know that you have real value and skill to offer.
“It was incredible what they did. They sat down and looked at all the competition in our area, and looked at demographic information on patients and people that live around us. They collected an enormous amount of data to try to understand what our office is, what our identity is and how we can best advertise and offer ourselves to the patients in our area. That process was exhaustive. I’ve never seen a company do something like that.
“After that data was collected they then came up with a comprehensive approach to put our best foot forward. How can we have an online presence; how can we have a print campaign; how are we going to have an internet campaign and a website presence that is really going to all tie together and create a constant and consistent flow of patients for us each month. That’s exactly what they did. It’s been phenomenal to watch. The numbers range anywhere from 25–30 new patient interactions just off of the website and internet marketing alone. That’s not even considering print media. And those are quality patients that come into the office and they end up doing procedures that really help the practice grow.
“The return on investment has been incredible. It’s been around 7–8 times the initial investment to start the campaign. They track every dollar you spend. They know exactly how many people are clicking on the Google AdWords ads, they know how many people call your office and where they came from. They even record the phone calls and listen to your staff and help you understand where along this process you can improve, from the patient finding out who you are to scheduling an appointment. They know what’s causing the person to actually come in and perform treatment with you. I think that alone—being able to track your dollars and understand how your spending is coming back to you and helping the bottom line of your business—is worth every dollar.
“I can’t say enough good things about Gilleard and the process they use to get the magic formula, as it were, to make your office grow.”
Dr. Kelly Hong has had her custom magazine in circulation since 2015. She reprints yearly, printing 150,000 at a time. Her practice is in the high desert north of Los Angeles. She gets a steady stream of patients of all kinds, especially implants, All-on-4, veneers and other cosmetic cases, and full-mouth restoration.