Do you want to get more high-production cases in your practice? We will help you get them!
Whether you want to supplement your digital marketing, replace poor digital marketing, or are just starting out, our unique high-production case marketing can get you qualified new patients, ready to start their treatment.
We’ve been marketing for dentists for over 15 years with a focus on large cases, including full-arch cases, full-mouth reconstruction and smile makeovers. We’ve helped hundreds of dentists achieve their practice goals and can help you as well.
High-Production Services We Can Market for Your Practice
Full Mouth Rehabilitation
Dentures and Snap-In Dentures
Laser Periodontics, Perioscopy and Gum Recession Treatment
Orthodontics and Invisalign®
Wisdom Teeth Extractions
Root Canal Therapy
TMJ and Sleep Apnea Treatment
CAD/CAM One-Visit Dentistry
The Gilleard Custom Magazine
The Cornerstone of Our Large Case Marketing Program
After 15+ years of marketing high-production dentistry, and testing multiple platforms (Google ads, SEO, social media marketing, postcards, brochures, etc.) our Custom Magazine Program has proven to be the most cost-effective, consistent and easiest way to get high-production cases
Designed to Pre-Sell and Brand Your Office
We will create a beautiful, completely custom magazine exclusively for your practice. The magazine is 12 or 16 pages filled with content designed to engage and interest the reader in doing the dental work they need—at your practice. Many clients say the magazine “pre-sells” the reader. The magazine brands you in your area as a top dental office that provides knowledgeable, advanced dentistry.
Our distribution team will then create the optimum distribution strategy to reach your prime demographics and neighborhoods. We closely monitor the results and advise tweaks in the distribution strategy to get the best possible results for your area.
Part of our program is providing, as needed, scheduling training for your front desk and best practices for treatment acceptance.
Why the Custom Magazine Program Works
The Custom Magazine is based on 15 years of continuous market research, including over 10,000 one-on-one interviews with qualified patients. We know exactly what a high-production prospect is looking for when choosing a dentist. All of this goes into the magazine in an engaging and artful format.
We use the proven branding and marketing techniques of large corporations and ad agencies throughout the magazine to gain interest and motivate the reader to book an appointment.
The magazine format itself is highly successful. People treat it with the same respect as an editorial magazine, and will keep it sometimes for many months or even years until they are ready to get their implant work. The magazine’s large, colorful and authoritative format cuts through the other mail in people’s mailboxes.
How does the program compare to digital marketing?
The Custom Magazine Program is a standalone program that because it is so highly targeted often out-performs digital marketing dollar-for-dollar and with less monthly cost. It can also be used with digital marketing to increase your total number of high-production cases.
Who are our clients?
Our clients are general dentists, oral surgeons, periodontists, prosthodontists and orthodontists. We service private practices as well as DSOs and multi-location clinics. We successfully employ our Custom Magazine Marketing Program in any type of location—city center, urban, suburban, small town and rural.
Request a Free Custom Magazine Brochure
Find out how our Custom Magazine Program works and read case studies and testimonials.
In additional benefit, you’ll be able to see the quality of the magazine program; our brochure is the same size, weight and number of pages as our custom magazines!
Custom Magazine Program Results
On average the custom magazine program has proven to more effective than other forms of dental marketing that our clients have tried for getting qualified dental implant and full-arch new patients. It is also usually costs considerably less per month than Facebook and Google campaigns to get the same, or often, better returns, but with less stress on the office resources.
“That same day I placed 7 implants on another magazine patient. Lately, I’ve been signing up patients left, right, and center from the magazine!
“Last year I did $1.9 million in treatments, and this year, I’m already up to about $1.4 million! And it’s only June (2022)!”
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