Gilleard Dental Marketing is headed by Keith and Deborah Gilleard. They are long-time corporate marketers well-versed in marketing strategy and what it takes to make marketing work. They have applied this know-how to the development of highly successful dental marketing programs.
Market Research & Surveys: the key to successful practice marketing
Gilleard Dental Marketing started out as a market research and survey company in the early 2000s. It worked with a variety of companies, including startups and several multi-billion-dollar corporations. It became very clear to Keith and Deborah how important market research is to the success of a company. It can be the difference between finding the gold vein and just missing it by inches. Any successful large company uses market research at every level of their operations—think Amazon, Apple, Walmart, BMW, for instance! It is mostly lacking in dental marketing, however.
Market research and surveys provide the blueprint for which marketing method to use, who to target, what to say and which headlines to use, what imagery to use, and more. In 2008 Gilleard Marketing became a full-service marketing agency for healthcare practices. When developing its programs, Keith and Deborah conducted extensive market research and surveys on consumers and incorporated market research and surveys into every marketing program. This has contributed to making our programs highly successful. We know exactly how to proceed to get you the results you want.
Friendly, responsive and knowledgeable service
Keith and Deborah have staffed Gilleard Dental Marketing with skilled personnel that they trained in healthcare marketing best practices and the programs they developed. They have also made sure that our clients would have easy access to friendly and knowledgeable customer service.
Our marketing services are completely custom, designed to portray the strengths and philosophies of our clients’ practices and the treatments and services they are most interested in marketing. Each marketing program includes a professional photo shoot at your practice; custom copywriting by our healthcare-trained copywriters; custom design by our skilled designers; and is overseen by our Creative Director, trained personally by Keith and Deborah.
Making it affordable for you
We have streamlined our services so that we can offer our high-quality, custom marketing at affordable rates. We offer interest-free payments and we have access to interest-free financing.