Gilleard Dental Marketing is headed by Keith and Deborah Gilleard. They are veteran marketers well-versed in marketing strategy and what it takes to make marketing work. They have applied this know-how to the development of highly successful dental marketing programs.
Market Research & Surveys: the key to successful practice marketing
After a career in corporate and ad agency marketing, Keith and Deborah created a market research and survey company in 2001. It worked with a variety of companies, including several multi-billion-dollar corporations. Market research and surveys give you a look into the mind of your target demographics and provide the blueprint for what to say and what imagery to use to resonate with your potential new patients. Any successful large company uses market research at every level of their operations—think Amazon, Apple, Walmart, BMW, for instance! It is mostly lacking in dental marketing, however.
In 2008 Keith and Deborah formed Gilleard Dental Marketing. When developing its programs, Keith and Deborah conducted extensive market research and surveys on consumers and also incorporated market research and surveys for each client into our marketing programs. This has been key a factor in making our programs highly successful.
Friendly, responsive and knowledgeable service
Keith and Deborah have staffed Gilleard Dental Marketing with skilled personnel that they trained in dental marketing best practices and the programs they developed. They also made sure that our clients would have easy access to friendly and knowledgeable customer service by having multiple service points.
Our marketing services are completely custom, designed to portray the strengths and philosophies of our clients’ practices and the treatments and services they are most interested in marketing. Our main dental marketing programs are our Internet and Custom Magazine programs. Both include a professional photo shoot at your practice; custom copywriting by our dental-trained copywriters; custom design by our skilled designers; and are overseen by our Creative Director, trained personally by Keith and Deborah.
Making it affordable for you
We have streamlined our services so that we can offer our high-quality, custom marketing at affordable rates. We offer interest-free payments and we have access to low-interest financing.