What makes a good dental website?

A good dental website lets the prospective patient know who you are and what you do. Visitors to a website are looking for answers, and a great website anticipates those questions and provides clear responses. Specialize in dentistry for kids? Let your web visitors know, through a picture of you treating kids along with text about why you like kids as patients and your philosophy about handling their dentistry.

Custom Dental Websites | Gilleard Dental Marketing

More New Patients with an optimized, custom website

Your website is a vital tool for obtaining new patients. An attractive website is not enough— it also needs to be an effective marketing vehicle. Our websites are not only aesthetic and easy to navigate, but also every web page markets you and your practice, motivating the website viewer to become your patient.

We create websites for dentists and dental specialists of all kinds, including general dentists, implant dentists, periodontists, oral surgeons, prosthodontists, orthodontists, endodontists, pediatric dentists and multiple-speciality practices.

A True Custom Website

Our custom websites are full of photos of your actual office taken by our photographer and are written from scratch by our own dental copywriter just for your practice. This creates a personal experience for your web visitor. They get to see inside your office; see for themselves the level of care and friendliness they can expect. They learn about the benefits of going to your practice for their dental work.

Many dental websites are only customized on the home and about us pages, if that. The services pages are often generic content about the procedure and don't detail the reasons to get the procedure at that office, such as the doctor's credentials, the technology used, the quality of the treatment, the degree of comfort, the results obtained and other differentiating reasons to go to your office. Even if your treatment is similar to other dentists, the fact that you describe the benefits in your website will differentiate you.

Each of your main services is a landing page

It's important that each of your main services pages is fully custom to your practice. That means photos in your office of the doctor and patients, custom content that is about the benefits of doing the procedures in your office, and call-to-actions. We create landing pages within your website. These are pages where someone doing a search for a dental treatment can land. They are designed to engage and motivate the web visitor to do their dental work at your office.

Dallas Implants Gum Recession Treatment Website in Monitor

Market Research and Surveys provide the blueprint for success

We use market research to understand the competition and demographics of your area. We use surveys to understand your potential new patients' minds. Through surveys in your area we can find out what will motivate someone to get the dental work they need at your office. These are the "hot buttons" for your practice. We use them in headlines, subheadings and to help craft your content.

Market research and surveys are the foundation of successful marketing. Large companies and ad agencies use them constantly to know what to say and what imagery to use in their marketing. They are powerful tools that we have streamlined for use in dental marketing.

Coded to be search-engine and device-friendly

We make our websites using the latest best practices in coding. We add necessary coding and "tags" to make them easy for search engines to find and index. All our sites are fully responsive and will show well on any kind of device.

Imagery that attracts and engages

We all know the saying that a picture is worth a thousand words and that is certainly true for a dental website. While good stock photos can definitely communicate a message, they should be used sparingly. A dental office should have photos that show the friendliness, care, technology and competence of the doctor(s) and staff.

As part of your website creation, we do a scripted photoshoot, designed to get the photos we know will resonate with your web visitor.

Videos for your website

Videos can be a great way to show your office and let the web visitor hear the doctor and for patients to relate their successes. We provide short introductory videos, patient testimonial videos and longer office videos.

Free Internet Marketing Consultation and Analysis

Get a free marketing consultation on how to improve your online reach and new patient calls.

We will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. We’ll recommend a strategy to help you achieve your new patient goals. Our Internet Marketing Manager will review the analysis and strategy with you and answer any questions you have.

Call 855.486.2410 or fill out the form below to schedule your consultation.

Frequently Asked Questions

Many dental websites are “stock” websites with impersonal copy and stock photography, with only some personalized elements on the home and about us pages. They also usually lack any kind of marketing elements such as attractive headlines and appropriate call-to-actions. This doesn’t work to convert your website visitor to a new patient. What’s more, a website that isn’t correctly designed for marketing and conversion, is often also not following Google search engine optimization best practices.

Our websites are custom-made to convert your web visitor to a new patient. They are also made to procure higher-production procedures such as implants, cosmetic, Invisalign and laser gum treatment.

Marketing with primarily stock photos is like elevator music: it blends into the background and has little to no impact. A lot of the stock photos used on dental websites are repeated on other dentist’s websites as well as in numerous other places. You’ve all heard the saying “a picture is worth a thousand words.” Images in dental websites are a key tool to communicate the value of going to your practice. Stock photos rarely do the job. Part of our custom website program is a professional photoshoot designed to get the images which will best communicate the benefits of going to your practice.

Most dental websites contain generic content about services that could be in any dentist’s website or even in informational websites such as WebMd. We’ve seen services pages that don’t even mention the doctor. This is not what your website visitor is looking for. They want to find a doctor and practice they can trust and feel comfortable in, and that will provide the best solution for their dental needs.

Each services page on a Gilleard custom website is written for that practice. We use interviews with the doctors, market research and surveys, along with what we know works historically.

Our copywriters are trained in dental copywriting as well as marketing. The end result is a custom page designed to interest the reader in getting that dental service at your practice.

A landing page is the page that a web visitor lands on first through advertising or search engine optimization. The main dental procedures and services you want to market are made into landing pages.

A landing page is a self-contained marketing unit, as you have to assume that the visitor may not go to any other pages. Our landing pages are designed to immediately attract attention using hot buttons and imagery, and engage and inform the visitor enough to book an appointment with the practice.

A lot has been said about Search Engine Optimization (SEO) and its potential benefits in driving new business to small businesses such as dental practices. In all the hype, it is easy to get lost in the technical concepts relating to SEO. As a result, few business owners seem to have a good grasp on what SEO is and how it works.

In simple terms, Search Engine Optimization is the practice of doing things to try to get one’s website to rise in the search engine rankings of a certain search engine (usually Google, since Google has the biggest search engine market share).

Things that people do in the name of Search Engine Optimization can generally be classed into two categories. The first category consists of “white-hat” methods that Google encourages (and these are also methods that align with the actual marketing purpose of the website), such as providing detailed and unique information to potential customers and making the site more user-friendly and easier to read for search engines. The second category consists of “black-hat” (artificial) methods that have no marketing value whatsoever and that are done only to try to “trick” Google into giving a website a higher search engine ranking (an example would be to add in a whole bunch of white text on your page against a white background – no website visitor would see it but the search engine could be tricked into thinking that this website contains a large section of unique content on a certain topic when it really doesn’t).

We have had the best start in production and highest collections this first quarter in my 12 years in this practice.

“The website design, google pay-per-click and practice brochure has made a tremendous difference over previous years. My new patient numbers are definitely a huge improvement over the new patients we had been averaging each month the previous 12 months!! So I am very happy with the work you guys have done for me and appreciate it greatly!!”

“Thanks for all you do.”

Tim Warren, DDS

Internet Marketing

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Expert Digital Marketing

We have been doing digital marketing for dentists since 2007 and we know how to drive your target markets to your website. We use:

We provide internet marketing for general dentists, periodontists, prosthodontists, oral surgeons and endodontists.

Before beginning any digital marketing, we carefully analyze your your practice location, competition and traffic availability for the procedures you want to market. We will recommend digital marketing and a budget that is optimum for your needs.

We track your digital marketing results and adjust your marketing for optimum results.

We can successful digitally market the following procedures:

Dental Implants
Implant dentures (full-arch implants)
Cosmetic Dentistry and smile makeovers
Veneers
Gum disease treatment
Laser gum treatment
Gum recession treatment
Dentures
Family dentistry
Orthodontics, Invisalign and other clear aligners
Oral surgery
Teeth extraction
Emergency dentistry
Crowns and one-visit crowns
Root canals
Sleep apnea treatment
TMD treatment