More New Patients with an optimized, custom website
Your website is a vital tool for obtaining new patients. An attractive website is not enough— it also needs to be an effective marketing vehicle. Our websites are not only aesthetic and easy to navigate, but also every web page markets you and your practice, motivating the website viewer to become your patient.
We create websites for dentists and dental specialists of all kinds, including general dentists, implant dentists, periodontists, oral surgeons, prosthodontists, orthodontists, endodontists, pediatric dentists and multiple-speciality practices.
A True Custom Website
Our custom websites are full of photos of your actual office taken by our photographer and are written from scratch by our own dental copywriter just for your practice. This creates a personal experience for your web visitor. They get to see inside your office; see for themselves the level of care and friendliness they can expect. They learn about the benefits of going to your practice for their dental work.
Many dental websites are only customized on the home and about us pages, if that. The services pages are often generic content about the procedure and don't detail the reasons to get the procedure at that office, such as the doctor's credentials, the technology used, the quality of the treatment, the degree of comfort, the results obtained and other differentiating reasons to go to your office. Even if your treatment is similar to other dentists, the fact that you describe the benefits in your website will differentiate you.
Each of your main services is a landing page
It's important that each of your main services pages is fully custom to your practice. That means photos in your office of the doctor and patients, custom content that is about the benefits of doing the procedures in your office, and call-to-actions. We create landing pages within your website. These are pages where someone doing a search for a dental treatment can land. They are designed to engage and motivate the web visitor to do their dental work at your office.
Market Research and Surveys provide the blueprint for success
We use market research to understand the competition and demographics of your area. We use surveys to understand your potential new patients' minds. Through surveys in your area we can find out what will motivate someone to get the dental work they need at your office. These are the "hot buttons" for your practice. We use them in headlines, subheadings and to help craft your content.
Market research and surveys are the foundation of successful marketing. Large companies and ad agencies use them constantly to know what to say and what imagery to use in their marketing. They are powerful tools that we have streamlined for use in dental marketing.
Coded to be search-engine and device-friendly
We make our websites using the latest best practices in coding. We add necessary coding and "tags" to make them easy for search engines to find and index. All our sites are fully responsive and will show well on any kind of device.
Imagery that attracts and engages
We all know the saying that a picture is worth a thousand words and that is certainly true for a dental website. While good stock photos can definitely communicate a message, they should be used sparingly. A dental office should have photos that show the friendliness, care, technology and competence of the doctor(s) and staff.
As part of your website creation, we do a scripted photoshoot, designed to get the photos we know will resonate with your web visitor.
Videos for your website
Videos can be a great way to show your office and let the web visitor hear the doctor and for patients to relate their successes. We provide short introductory videos, patient testimonial videos and longer office videos.
Free Internet Marketing Consultation and Analysis
Get a free marketing consultation on how to improve your online reach and new patient calls.
We will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. We’ll recommend a strategy to help you achieve your new patient goals. Our Internet Marketing Manager will review the analysis and strategy with you and answer any questions you have.
Call 855.486.2410 or fill out the form below to schedule your consultation.
Frequently Asked Questions
We have had the best start in production and highest collections this first quarter in my 12 years in this practice.
“The website design, google pay-per-click and practice brochure has made a tremendous difference over previous years. My new patient numbers are definitely a huge improvement over the new patients we had been averaging each month the previous 12 months!! So I am very happy with the work you guys have done for me and appreciate it greatly!!”
“Thanks for all you do.”
Expert Digital Marketing
We have been doing digital marketing for dentists since 2007 and we know how to drive your target markets to your website. We use:
- Pay-per-click advertising on Google, Bing and Facebook
- Search engine optimization (SEO)
- Local Search (Google Maps, Yelp, etc.)
We provide internet marketing for general dentists, periodontists, prosthodontists, oral surgeons and endodontists.
Before beginning any digital marketing, we carefully analyze your your practice location, competition and traffic availability for the procedures you want to market. We will recommend digital marketing and a budget that is optimum for your needs.
We can successful digitally market the following procedures:
- Dental Implants
- Implant dentures (full-arch implants)
- Cosmetic Dentistry and smile makeovers
- Gum disease treatment
- Laser gum treatment
- Gum recession treatment
- Family dentistry
- Orthodontics, Invisalign and other clear aligners
- Oral surgery
- Teeth extraction
- Emergency dentistry
- Crowns and one-visit crowns
- Root canals
- Sleep apnea treatment
- TMD treatment