What makes a good dental website?

Custom Dental Websites | Gilleard Dental Marketing

Successfully Market Your Practice

Your website is your most important tool for obtaining new patients. No matter what method you use to make yourself known, a visit to your website is usually the first action people take when considering going to your practice. An attractive website is not enough— it also needs to be an effective marketing vehicle. Our websites are not only aesthetic and easy to navigate, but also every web page markets you and your practice, motivating the website viewer to be your patient.

A True Custom Website, Based on Market Research

Our custom websites are not based on a template and do not use canned copy with your practice name plugged in. Each page is written individually by our dental copywriter based on information we have collected directly from your practice. In addition, we use surveys and market research to establish what "hot buttons" to use in your website to motivate visitors to actually call and book an appointment at your office. Your website will have photos of you with actual patients in your office and treatment rooms. Our goal is for your website to be a true reflection of the benefits of choosing your office for dental care.

A Website that Represents Your Practice

You will be very surprised at the thoroughness of our interview and data gathering process, all of which is necessary for a deep understanding of your practice, its services, and your marketing goals. We have years of experience marketing general dentistry, periodontics, oral surgery, prosthodontics, endodontics, dental implants, all cosmetic dentistry services, and more. We will design a website for you that promotes the specific services you want to market while showcasing the strengths of you and your practice.

Image of a dentist greeting a patient with a handshake and smile in a dental practice's reception area.

Expert Digital Marketing

We have been doing digital marketing for dentists since 2007 and we know how to drive your target markets to your website. We use:

We provide internet marketing for general dentists, periodontists, prosthodontists, oral surgeons and endodontists.

Before beginning any digital marketing, we carefully analyze your your practice location, competition and traffic availability for the procedures you want to market. We will recommend digital marketing and a budget that is optimum for your needs.

We track your digital marketing results and adjust your marketing for optimum results.

We can successful digitally market the following procedures:

Dental Implants
Implant dentures (full-arch implants)
Cosmetic Dentistry and smile makeovers
Veneers
Gum disease treatment
Laser gum treatment
Gum recession treatment
Dentures
Family dentistry
Orthodontics, Invisalign and other clear aligners
Oral surgery
Teeth extraction
Emergency dentistry
Crowns and one-visit crowns
Root canals
Sleep apnea treatment
TMD treatment

Frequently Asked Questions

A good dental website lets the prospective patient know who you are and what you do. Visitors to a website are looking for answers, and a great website anticipates those questions and provides clear responses. Specialize in dentistry for kids? Let your web visitors know, through a picture of you treating kids along with text about why you like kids as patients and your philosophy about handling their dentistry.

The big search engine companies want to be able to easily match search inquiries with the best and most relevant websites. Good SEO addresses the many factors that make it easier for search engines to identify your website as one that is responsive to a search. It can also be done in such a way that the search engines will penalize you if they feel you are trying to game the system. Good SEO is not “magic” or tricks. Gilleard Marketing does SEO the right way to make sure your website has the best chance of showing high up in search results in your area.

Pay-Per-Click advertising is the fastest way to get an immediate, significant boost in new patient traffic. Combined with a great website that is made to optimize new patient calls and email, the results can be very quick and dramatic. Gilleard Marketing’s Pay-Per-Click managers all have many years of experience creating and managing great PPC campaigns for all types of dental services. If you need to supercharge your marketing results, talk to us about implementing PPC marketing for you.

Free Marketing Analysis and Consultation

with Internet marketing expert Mary Louie

Get a free analysis of your current internet marketing and an evaluation of what types of internet and digital marketing would work best for your practice.

Mary will analyze your practice, its location, geographical reach, competition and potential traffic for the types of dental services you want to attract patients for. She’ll recommend a strategy to help you achieve your new patient goals.

Call 855.486.2410 or fill out the form below to schedule your consultation.

Mary Louie has been heading the Internet Marketing Department in Gilleard Dental Marketing since 2011.