We can help you get any kind of implant case.
- Single Implants
- Implant-Supported Bridges
- Implant-Supported Dentures
- Implant-Retained Dentures
- Full-Arch Cases
- Hybrid Dentures
- New Teeth in One Day
- Full-Mouth Reconstruction
One of our main focuses is marketing dental implants. Over the years we have seen the implant market grow and at the same time become more and more competitive. There is a growing awareness by the general public that implants are the solution for single tooth replacement, but a large segment of the population remains unaware of the benefits of implants compared to dentures, or even dental bridges.
We have proven success in reaching potential markets for implants and full-arch cases, and then getting these people interested in coming into our clients’ offices for the dental services they need.
Marketing Methods for Implant Marketing
The challenge of implant marketing is to successfully capture the interest of people looking for implants as well as interest the unaware of implants as the solution for their needs. The most common marketing medium for implant marketing is the internet, but it has certain issues that can be resolved with excellent advertising or direct mail, either as supplementary or substitute marketing.
A primary issue with internet marketing is the sheer amount of competition on the internet for dental implant cases, with a consequent rise in cost and lowered visibility for an individual practice. Even if you put in the needed spend, there is no guarantee that the searcher will land on your website.
Internet marketing also relies on someone knowing that implants are a solution for a non-optimum condition, such as loose dentures or non-functional teeth. Marketing that reaches the target markets directly can generate a lot more new implant patients.
Gilleard Custom Magazine Marketing Program
We developed our Custom Magazine Direct Mail Marketing Program in answer to this. It can successfully reach your target market directly and get them interested in taking advantage of your implant and full-arch services.
Our magazines are made exclusively for a practice and are designed to appeal to people needing more extensive dental work. The magazines’ engaging format and similarity to commercial magazines makes them attractive, interesting and desirable to keep.
The trick to successfully marketing your dental implant services is to stand out from the crowd.
You want to attract your target audience’s attention, engage them and then motivate them to make an appointment at your practice. Our magazines accomplish just that. They stand out from other promotional mail people get and are attractive and appealing. As they are designed to be like commercial magazines, they have a similar authority and long shelf life.
As well as your dental implant services, they can also feature other services you want to deliver, such as full-mouth reconstruction, veneers, Invisalign®, one-visit crowns, laser dentistry, laser periodontics and sleep apnea treatment.
Success Stories with Gilleard’s Implant and Full-Arch Marketing
The most successful way of attracting new patients I have found…
“…has been with the help of Gilleard Dental Marketing. Gilleard put together a customized website and marketing program BASED ON MY PRACTICE. From the DAY we went online with our new website, with online advertising, we began attracting quality new patients looking for the type of dentistry I like to deliver. Implants, crowns, veneers, cosmetic dentistry and Invisalign® are some of the procedures our new patients HAVE COME IN REQUESTING! When new patients come in they are looking for treatment.”
Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked better than I hoped for.
“I have been using various marketing media for my dental practice for the past eight years. I relied mostly on TV marketing and some direct mail marketing and was able to produce a considerable income but at a significant cost. Wanting to improve my margin of profit, I decided to try a different approach. Last year I used Gilleard Dental Marketing to develop both a website and a custom magazine and the results have been fabulous.
“My marketing costs have reduced while gaining more qualified patients, thus increasing profits and decreasing stress. For anyone saying, ‘A good website is too expensive,’ I say ‘It’s one of the least expensive ways to market.’ Sure, there is an upfront fee to pay but over time it becomes increasingly less until it almost disappears and the returns are invaluable. Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked better than I hoped for.”
The return on investment has been remarkable. It’s been around 7–8 times the initial investment to start the campaign.
“I’ve been using Gilleard Marketing for about 4 years now. They are an amazing company to work with. I have a heavy emphasis on dental implants in my practice. One of the reasons I hired Gilleard was because I wanted to grow that part of my practice.
“It was incredible what they did. That process was exhaustive. I’ve never seen a company do something like that. A lot of advertising agencies, when you hire them, just have a clever postcard to send out or a tag line.
“Gilleard Marketing came up with a comprehensive approach to put our best foot forward. How can we have an online presence; how can we have a print campaign; how are we going to have an internet campaign and a website presence that is really going to all tie together and create a constant and consistent flow of patients for us each month? That’s exactly what they did. It’s been phenomenal to watch. The numbers range anywhere from 25–30 new patient interactions just off of the website and internet marketing alone. That’s not even considering print media. And those are quality patients that come into the office and they end up doing high-production procedures that really help the practice grow.
“The return on investment has been remarkable. It’s been around 7–8 times the initial investment to start the campaign. They track every dollar you spend. They know exactly how many people are clicking on the Google AdWords ads, they know how many people call your office and where they came from. They even record the phone calls and listen to your staff and help you understand where along this process you can improve, from the patient finding out who you are to scheduling an appointment. They know what’s causing the person to actually come in and perform treatment with you. I think that alone—being able to track your dollars and understand how your spending is coming back to you and helping the bottom line of your business—is worth every dollar.
“I can’t say enough good things about Gilleard and the process they use to get the magic formula, as it were, to make your office grow.”
The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.
“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment; now, after sending out the magazine, we’ve reached the right public who need our services.
“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out five weeks now where before we may have been booked out two weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor, and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.
“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”
This magazine has been absolutely amazing in the response created from both existing and new patients alike. It has created for us the ‘expert status’ necessary to attract patients for the high-production procedures which we most desire to perform. Along with our website, this advertising piece has been by far the most successful of my entire career.
“I have been working with Gilleard Dental Marketing for the past several years, after being referred to them by a former mentor. Having had two prior websites for my dental practice which were rather nonproductive, expectations for the new website were lukewarm. But then, Keith and his team set to work surveying my patients and interviewing me about the practice. In addition, Keith himself flew out to New Jersey to photograph my dental practice — our team in action as well as a number of our patients. Using all the information they had gathered and Keith’s amazing photographs, our new website was developed.
“The end result was that this website far exceeded our expectations and has been by far the most productive marketing investment in my 30 year career. In addition to developing this website, the Gilleard Group has been responsible for the website’s SEO and Pay-Per-Click program. As a result of their efforts, our message has reached a number of prospective patients and has resulted in a steady stream of new patient emails and phone calls. In addition, the tracking provided by Gilleard has been helpful in determining the development of our marketing efforts.
“More recently, having established a sense of trust for Gilleard’s marketing expertise, we decided to proceed with the production of a magazine which highlights our office and the procedures which we provide. This magazine has been absolutely amazing in the response created from both existing and new patients alike. It has created for us the ‘expert status’ necessary to attract patients for the high-production procedures which we most desire to perform. Along with our website, this advertising piece has been by far the most successful of my entire career.
“I highly recommend the entire Gilleard team to any dental office who seeks to enjoy a successful marketing campaign. Their level of creativity, expertise and experience has resulted in a most productive investment for our dental practice.”