Dental Implant & Full-Arch Marketing
Proven Dental Implant & Full Arch Case Growth
Our clients include general dentists, specialists, and implant centers across the country. While each practice is different, they share a common goal: attracting more qualified implant and full-arch patients.
“Working with Gilleard has been a game-changer for our practice. Their magazine has helped us reach a whole new level in patient acquisition, especially full-arches and cosmetic dentistry.”
“The patients coming in from Gilleard’s marketing are ready to move forward. They tend to have higher disposable income and ready to do full-arch or full-mouth work.”
“The money we spend with Gilleard gets results. We get bigger cases. The patients that come in are pre-sold on using us.”
“Without question, a Gilleard magazine is the best way to market your implant and high-production services.”
“You have had a real positive impact on us. We were doing well before but it has really gone to another level, especially with high-value cases. A lot of it can be attributed to your marketing.”
“Gilleard is the key tool for opening the pipeline of good patients who need my help.”
Expert Digital and Direct Mail Implant Marketing
We use proven digital and direct mail strategies to reach the right demographics for dental implant and full-arch treatment—and convert them into new patients.
In many markets, digital marketing is highly competitive for implant and full-arch and practices can struggle to consistently generate new implant patients. This is where Gilleard’s Custom Magazine program has proven especially effective—targeting ideal demographics, building trust, and generating interest before patients ever contact your office. It is used either as stand-alone marketing or in conjunction with digital.
We help you determine the right approach—digital, print, or a combination of both—based on your market, your goals, your budget, and the type of cases you want to attract.
Schedule a free consultation to discuss the right marketing strategy for you.
Tell us what you’re trying to grow, and we’ll walk you through how we’d approach it. No pressure, no generic pitch.
The Challenges of Implant Marketing
Dental implant marketing has become highly competitive. Search for “dental implants near me” and you’ll find crowded results pages filled with both paid ads and organic listings—especially in metropolitan areas.
Marketing for implant and full-arch patients presents unique challenges:
- Higher-value cases require more trust. Patients are making a significant investment, often taking longer to decide and needing a higher level of confidence before moving forward.
- Many ideal patients aren’t actively searching. People who would benefit from implant or full-arch treatment may be unsure of their options, hesitant to act, or simply not engaging with digital marketing at the right time.
- Competition drives up digital costs. In many markets, rising ad costs make it difficult to consistently reach the right patients for implant services through search alone.
- Not all leads are equal. Some marketing channels, such as Facebook, can generate volume, but the leads can be cold.
Over 18+ years we have honed our implant marketing to overcome these challenges, providing our clients with qualified new patient leads.
The Key Ingredients of Successful Dental Implant Marketing
Reaching the Right Demographics
Most implant patients fall into the 50+ age range, with full-arch patients typically skewing slightly older. Targeting the right demographic is critical for both results and efficient use of budget.
Reaching Qualified New Implant Patients
Search marketing can capture patients actively looking for implant treatment. However, it doesn’t reach everyone.
Many qualified patients are not actively searching—they may be hesitant, unsure of their options, or unaware of modern implant solutions. Direct mail, such as the Gilleard Custom Magazine, helps reach this audience and generate additional demand.
Building Trust Before the First Visit
Implant patients often research extensively and may attend multiple consultations before making a decision.
Effective marketing builds trust early—so patients come in already confident in the doctor and ready to move forward.
This includes:
- Clear reason to choose your practice and your treatment
- Insight into the practice
- Patient experiences
- Demonstrated implant expertise
Positioning the Practice as an Implant Provider
In competitive markets, how a practice is perceived matters. By survey, people looking for implant treatment prefer practices that they perceive to be the most experienced, such as oral surgeons and dedicated implant centers. Many people overlook periodontists and prosthodontists as they unaware their specialties include implant surgery.
Strong marketing can establish any practice—whether a general dentist, periodontist, prosthodontist or oral surgeon—as a trusted provider for implant and full-arch treatment.
Clear and Appropriate Call-to-Actions
People often delay decisions. The right call to action—such as a consultation or implant-focused offer—can help move them from consideration to action.
Strong Follow-Up and Case Acceptance Protocols
Even effective marketing can underperform without strong internal processes.
Scheduling, patient communication and case presentation all play a role in converting interest into treatment.
At the same time, marketing that generates low-quality or unqualified leads can overwhelm the team and reduce effectiveness.
We can create a strategy tailored to your situation that takes into account all six points of the strategy.
Hire an Experienced Implant Marketing Team
Dental implant and full-arch marketing requires a level of understanding that goes beyond general dental marketing. Since 2008, we’ve helped general dentists and specialists across a wide range of markets attract qualified implant and full-arch patients.
We continuously track results and refine our approach, building on what works in both digital and print.
Our process begins with an in-depth understanding of your practice, your current marketing, and your goals. From there, we research your market, competition, and opportunities—then work with you to develop an implant marketing program designed to deliver the right kind of patients for your practice.
The Gilleard Difference
- 20+ years focusing on dental marketing. We know how to get the best returns for our dentists.
- We focus on large case marketing, especially implants and full-arch.
- Our company is founded and led by expert marketers Keith and Deborah Gilleard. Both Keith and Deborah have a long history of marketing for all sizes of businesses, including multi-billion-dollar corporations.
- We use the proven marketing technologies used by ad agencies, adapted and streamlined by the Gilleards for dental marketing.
- Our goal is a successful client. We work hard to get the best results possible for our clients, using precise marketing techniques and providing attentive client service.
Deborah and Keith have given marketing workshops for businesses all over the US and in Europe.
Owners Keith and Deborah Gilleard are expert marketers.
Ready to grow your practice?
Reach out to learn more about how we can build a comprehensive marketing strategy for you that gets results. We cover everything from your online presence to powerful print advertising, zalways in a way that feels like you. No pressure, no one-size-fits-all.