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New Teeth in One Day
One of our main focuses has been marketing implants for dentists. Over the years we have seen the implant market grow and at the same time become more and more competitive. There is a growing awareness by the general public that implants are the solution for their teeth replacement, but a large segment of the population remain unaware of the benefits of implants compared to dentures or dental bridges.
Which marketing works the best for dental implants?
The challenge for the dental practice is to market successfully to capture the public looking for implants as well as interest the unaware in implants as the solution for their needs. Most dentists go the way of Internet marketing. However, there are problems with being successful in implant marketing on the Internet because of the following:
- You are competing with numerous other dentists and there is no guarantee that the searcher will land on your website.
- Very cheap offers from other practices and corporate dental chains.
- Dental implant marketing on the Internet has become very expensive.
- The public who are unaware of implants as a solution, such as denture wearers, will not search on the Internet.
What is needed is expert Internet marketing and at the same time marketing that reaches your target markets directly, interesting, educating and engaging them. Gilleard Dental Marketing has been successful in achieving both for our clients.
Call 855-486-2410 or contact us here for a complimentary marketing consultation to find out what methods of implant marketing will work for you. We’ll answer any questions you have and, as needed, analyze your current implant marketing.
Our highly successful marketing program for dental implants: Our Custom Magazine Program
Our most successful program for implant marketing is our Custom Magazine Direct Mail Program. Our 12- or 16-page magazines are made exclusively for a practice and are designed to appeal to people needing more extensive dental work. These magazines are sent to your target demographics. The magazines’ engaging format and similarity to commercial magazines makes them attractive, interesting and desirable to keep.
The trick to successfully marketing your dental implant services is to stand out from the crowd. You want to attract your target audience’s attention, engage them and then motivate them to make an appointment at your practice. This has to be achieved despite other dentists vying for attention as well as the many other marketing messages people are exposed to.
Our custom magazines accomplish just that. They are custom-made for your practice, featuring your dental implant services, as well as other higher-end services you might want to market, such as veneers, Invisalign®, one-visit dentistry, laser dentistry or sleep apnea.
The magazines are large and substantial and won’t get lost amongst the postcards, mailers and coupons people get in their mailboxes. They are designed like commercial magazines and have a similar authority.
Pre-selling the prospective patient on your implant services
Our magazines are attractive, engaging and easy to read. We use market research to discover the hot buttons that will resonate with your target audience and use these in the magazines to create interest in your implant services. Our clients constantly tell us how prospective patients come to the practice presold as they had read the magazine and were ready to begin their treatment.
Expert Internet Marketing for Dental Implants
With the advent of 3D imaging in dentistry, more dentists than ever have been able to offer their patients dental implants. This has also made dental implant marketing very competitive, especially on the Internet. Internet marketing for dental implants can be tough to succeed with due to the high cost-per-click of paid advertising and the high competition for top spots in the natural results. Some geographic areas are particularly tough to market in, such as metro areas with dense populations of dentists.
We have found it takes pretty expert Internet marketing to achieve good results with dental implants. Our Internet marketing staff is very experienced in dental implant marketing. They are Google certified and continuously train on the latest best search marketing practices. We have used our many years of experience in marketing dental implants to develop protocols that get the maximum return from your implant marketing.
Complimentary Implant Internet Marketing Analysis
We provide a complimentary analysis of Internet marketing of implants for your practice. We examine the competition, the cost per click for paid advertising in your area, as well as how much volume of searches you can expect to get. We review your local search presence, as well as your reputation on the Internet.
To schedule your analysis, call us at 855-486-2410 or email us at: email@example.com .
Dental Implant marketing testimonials
The most successful way of attracting new patients I have found…
“…has been with the help of Gilleard Dental Marketing. Gilleard put together a customized website and marketing program BASED ON MY PRACTICE. From the DAY we went online with our new website, with online advertising, we began attracting quality new patients looking for the type of dentistry I like to deliver. Implants, crowns, veneers, cosmetic dentistry and Invisalign® are some of the procedures our new patients HAVE COME IN REQUESTING! When new patients come in they are looking for treatment.”
—Bill Davidson, DDS
Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked better than I hoped for.
“I have been using various marketing media for my dental practice for the past eight years. I relied mostly on TV marketing and some direct mail marketing and was able to produce a considerable income but at a significant cost. Wanting to improve my margin of profit, I decided to try a different approach. Last year I used Gilleard Dental Marketing to develop both a website and a custom magazine and the results have been fabulous.
“My marketing costs have reduced while gaining more qualified patients, thus increasing profits and decreasing stress. For anyone saying, ‘A good website is too expensive,’ I say ‘It’s one of the least expensive ways to market.’ Sure, there is an upfront fee to pay but over time it becomes increasingly less until it almost disappears and the returns are invaluable. Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked better than I hoped for.”
—Raymond Munz, DDS, General Dentist