Don’t waste your marketing budget on cold new-patient leads!
IN THE PAST FEW YEARS DIGITAL MARKETING COSTS HAVE SKYROCKETED AND ARE ATTRACTING UNQUALIFIED PEOPLE, especially for competitive services such as implants and full-arch treatment. What’s more, the digital space is so busy, it’s hard to set yourself apart and brand your practice. Our Custom Magazines bring qualified new patient for implants and full-arch.
Why Direct Mail?
Direct mail can be targeted to the exact audiences that need implant and fullarch treatment and are qualified to get it. Many of these audiences are not looking online. Direct mail is now generally more cost-effective than digital for implant marketing.
Not Your Average Direct Mail Piece
Our Custom Magazine Program goes far beyond standard direct mail. And it needs to. Postcards, fliers and small brochures don’t have impact needed to brand your practice as a go-to implant office.
“2024: The State of Direct Mail Marketing”
— Lob and Comperemedia
Ilya Benjamin, DMD.
General Dentist in Las Vegas
PROFOCUS IMPLANT
MAGAZINES IN BRIEF
- 8- to 24-page magazine focused on implant and full-arch, designed and written just for your practice.
- Custom photo shoot with our experienced photographer.
- Custom copy. No ChatGPT!
- Designed to attract and engage your target audience.
- We mail to your best target audiences. We can plan the routes by neighborhoods. With over 15 years of experience behind us we know how to reach your key audiences.
- Created to brand you and your office as implant experts.
Custom Magazine of Dr. Scott Clayhold,
Oral Surgeon in Issaquah, WA.
YEARS EXPERIENCE IN MARKETING IMPLANTS AND
FULL-MOUTH WITH CUSTOM MAGAZINES
Enough had changed in the marketplace that we embarked on a comprehensive study of the full-arch market so we could offer the most relevant marketing to our clients. We surveyed hundreds of people who had either received full-arch treatment or who were looking for a dental office. We did a thorough review of the competitive landscape for implant dentists. Here are some of our key findings.
Our magazines are great branding pieces. Best results are obtained by sending out magazines over a period of at least two years in a volume that will saturate your target areas.
Our clients that have been sending out their custom magazine for years get a high consistent level of return.
Each practice has their own “brand”. We tailor the magazine to fit your practice. Including:
- General dentist
- Multi-specialty
- Oral surgeon
- Periodontist
- Prosthodontist
- Dedicated implant center
Pack a punch with emotional magazine covers that also promote the expertise of the dentist(s) and dental office.
These covers can be alternated with the branding covers and are great in busy metro areas where competition is usually very high for implant and full-arch cases.
PREMIUM MAGAZINE
20 TO 24 PAGES
Most magazine recipients also check the dentist on the web if they are interested in moving forward. A maxim of good marketing is to repeat your message and your website should match your print marketing.
All too often we see clients’ websites that have their full-arch treatment buried in the website, or their implant and full-arch pages are generic and purely informational— lacking any information about the doctor(s), results or imagery to make the page real and interesting.
We can create a website or landing pages that use the same assets as your custom magazine; and have the same look and messaging to reinforce the value of your office.
We can also pack a double-punch and run Google advertising to capture the people looking in the moment for implant treatment. We can even synchronize the ads so the coincide with the magazine’s distribution. Learn more about our Digital Implant Marketing.