A consistent flow of qualified, quality new patients for large cases
Our Custom Process Creates a Consistent High Return for Each Client
We’ve been making custom magazines since 2008. Each magazine is created from scratch to showcase your practice and motivate the reader to call your office. We use the same marketing processes of successful large corporations, including market research, photography, copywriting, layout and design. Using research and analytics, we can reach your key target demographics. Each magazine also benefits from our 15+ years of experience making and distributing magazines throughout the US. We know exactly what works and what doesn’t.
Thanks to our custom process, our clients get a consistent flow of qualified new patients for high-production treatment month-after-month, and year-after-year.
Targeted Full-Arch and Implant Marketing
Many of our clients focus on implants and full-arch cases in their magazines. You can expect to significantly increase the amount of full-arch implant cases you treat with a custom magazine. The average range of full-arch cases is about 2 to 8 for a distribution of 5,000 to 10,000 magazines per month. You can increase the cases by simply increasing your distribution.
However, we can get a wide variety of high-value cases for our clients, including cosmetic, periodontics, one visit dentistry, Invisalign®, full-mouth rehabilitation, and more. You can use your magazine to feature any of the services you would like more patients for.
How Does the Custom Magazine Compare to Digital Marketing for Implants and Full-Arch?
People sometimes tell us that print is dead. Probably the opposite is true. As the digital space gets busier, you are going to be competing with more and more other dentists also wanting implants and full-arch cases, and the costs of marketing on Google or Facebook rise continuously as a result. Even if you sign up for exclusive digital marketing in your area, there are numerous other dental marketing companies who will sign up your competition.
The typical entry cost these days for marketing for implant and full-arch cases digitally is $5,000 per month. Most dentists spend more. Our custom magazines start at around $4,000 per month. Another issue with using digital marketing for implants, especially Facebook, is you can get a high quantity of “leads” but a low percentage scheduling and arriving. Dollar-for-dollar, the magazine usually ends up getting our clients more quality new patients for implants and full-arch (with much less effort) than digital.
Jump Your Revenue to New Heights
The custom magazine starts producing results right away and builds month-to-month as the magazine is saved and passed around. We have helped many clients add hundreds of thousands and millions of dollars to their annual gross.
For a Free Consultation call us at 855-486-2410 or book an appointment online.
“We went from $3.5 million before the magazine to $4.5 million at the end of 2020 and that was with being closed for 2 months. Now we are on track for $6.5 million. Major credit goes to the magazine.” — Rishi Kapur, DMD
“We have increased our full-arch cases from one per quarter to 4 per month. We have also increased our implant cases from 15 to 40 per month. This magazine is nothing short of amazing,” — Benjamin Johnson, DDS
“Gilleard’s thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!" — David Jurman, DDS
“Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month.” — Tarun Agarwal, DDS
“It was an investment, but when you look at the ROI on this project, the first five patients that came from my Overland Park Dentist magazine paid for the entire cost.” — Douglas M. Schulz, DDS
“The magazine attracts the exact type of patients I want—implant and full-mouth rehabilitation patients, as well as cosmetic patients. And, when the patients come in, they already anticipate that they’re going to have the work done here in our practice.” — Dan Marinic, DDS
"The custom magazine gave us an ROI of 13:1 and over $1.2 million profit. That doesn’t include all the revenue from the referrals from the magazine new patients.” — Lee Sheldon, DMD
“After two months of distribution we have already delivered several implant cases, two upper and lower arch cases, one lower arch case, five total, and sinus lifts. This weekend we’re doing a large grafting case.” — Javid Pour Ghasemi, DMD
“Our return on investment from the Gilleard magazine has been 8-1, and this ratio is even higher if you take into account the people referred by the Gilleard patients. We have generated a dozen cases $30,000-50,000, and another couple of dozen cases between $10,000-25,000. And there have been many more people who needs less treatment.” —Nader Hawa, DMD
“After just one month of distribution I made the money back from the magazine, and more.” — Chuck Pitts, DMD
We think one of the best proofs of the magazine’s effectiveness is the number of clients who continue to reprint their magazines. You can see here some clients who have been with us for more than 5 years.
Request a Free Custom Magazine Brochure!
Find out how our Custom Magazine Program works and read case studies and testimonials. In addition, you'll be able to see the quality of our magazines; our brochure is the same size, weight and number of pages as our custom magazines.