Get a steady flow of qualified new patients for dental implant and full-arch treatment

A dentist reviewing x-rays on a computer screen with a patient.

See how our clients get a steady flow of implant and full-arch cases

Whether you want to supplement your digital marketing, replace poor digital marketing, or are just starting out, our unique Dental Implant and Full-Arch Marketing Program can get you qualified new patients ready to start their treatment. We’ve been marketing for dentists since 2007, with a focus on large cases. We’ve helped hundreds of dentists achieve their practice goals and can help you as well.

Program Features

Older woman drinking from a cup while reading a magazine.
  • Can afford implant or full-arch treatment.
  • High show rate for their appointment.
  • Ready to start their treatment.
  • Less shoppers.
Exterior of an upscale dental practice.

Most dental marketing is good on letting people know about the benefits of implants and full-arch treatment, but very light on showing why someone should go to your practice for treatment. The result: a lot of shoppers. Our program showcases the dentist(s), the practice and all the benefits of getting treatment in your office.

It brands you as a top dental implant office in your area.

View of a row of houses as seen from the sidewalk.

As well as reaching people who are looking for a dentist, with our program you can reach:

  • Affluent neighborhoods.
  • More affluent 55+ communities.
  • People who generally don’t search online to find a dentist.
  • People who are unaware of the solutions available for their failing teeth.
  • Procrastinators, or people looking for the right doctor.
  • People who are afraid of the dentist, yet need a lot of dental work.
Map of a city with several markers on it.

We won’t put another dentist in your area. Many dental marketing companies offer exclusivity, but many companies offer the same or similar marketing to the other dentists. As a result, you don’t have real exclusivity. In the eyes of the public, you’re another entry on Google search results, or just another dentist advertising on Facebook. Our program is truly unique and will make you stand out.

A receptionist welcoming a patient to the reception desk of a dental practice.

Sometimes marketing programs, such as Facebook advertising, can produce a high volume of leads but include many that end up being cold or no-shows. This can cause overwork for the front desk and loss of production for the doctor. Our new patient leads are usually primed to start.

A person holding a tablet with an up trending graph on it.

Dollar-for-dollar our program usually provides greater returns for large cases, and at less cost per month than other forms of dental implant and full-arch marketing.

Costs on Google advertising have sky-rocketed and search engine optimization can be very competitive to get the prime slots under Google Maps. Facebook advertising can be inexpensive per ad, but usually requires a lot of exposure to get the number of treatment acceptances you want.

Many of our clients say that our Dental Implant and Full-Arch Marketing Program is the most cost-effective and effective marketing they have done for implants and full-arch.


Gilleard Custom Magazine Program

After 14+ years of marketing high-production dentistry, and testing multiple platforms (Google ads, SEO, social media marketing, postcards, brochures, etc.) our Custom Magazine Program has proven to be the most cost-effective, consistent and easiest way to get full-arch and implant new patients.

The Custom Magazine Program provides all the benefits described in the above Program Features.

Example Custom Dental Marketing Magazine.
Designed to pre-sell and brand your office

We create a beautiful, completely custom magazine exclusively for your practice. The magazine is 12 or 16 pages filled with content designed to engage and interest the reader in doing the dental work they need, at your practice. Many clients say the magazine "pre-sells" the reader. The magazine brands you in your area as a top dental implant office.

Our distribution team creates the optimum distribution strategy to reach your prime demographics and neighborhoods. We closely monitor the results.

Part of our program is providing, as needed, scheduling training for your front desk and best practices for treatment acceptance.

Example Custom Dental Marketing Magazine pages.
Example Custom Dental Marketing Magazine open to an All-on-4 article.
Why the program works

The Custom Magazine is based on 14 years of continuous market research, including over 10,000 one-on-one interviews with qualified patients. We know exactly what a full-arch or implant prospect is looking for when choosing a dentist. All of this goes into the magazine in an engaging and artful format.

We use the proven branding and marketing techniques of large corporations and ad agencies throughout the magazine to gain interest and motivate the reader to book an appointment.

The magazine format itself is highly successful. People treat it with the same respect as an editorial magazine, and will keep it sometimes for many months until they are ready to get their implant work. The magazine's large, colorful and authoritative format cuts through the other mail in people's mailboxes.

How does the program compare to digital marketing?

The custom magazine program is a standalone program that because it is so highly targeted often out-performs digital marketing dollar-for-dollar and with less monthly cost. It can also be used with digital marketing to increase your total number of full-arch or implant cases.

Who are our clients?

Our clients are general dentists, oral surgeons, periodontists, prosthodontists and endondontist. We service private practices as well as DSOs and multi-location clinics. We successfully employ our Custom Magazine Marketing Program in any type of location—city center, urban, suburban, small town and rural.

The cover of the Gilleard Dental Marketing brochure. The headline reads: Get the large-case new patients you want.

Request a Free Custom Magazine Brochure!

Find out how our Custom Magazine Program works and read case studies and testimonials. In addition, you'll be able to see the quality of our magazines; our brochure is the same size, weight and number of pages as our custom magazines.

Click Here To Request


On average the custom magazine program has proven to more effective than other forms of dental marketing that our clients have tried for getting qualified dental implant and full-arch new patients. It is also usually costs considerably less per month than Facebook and Google campaigns to get the same, or often, better returns, but with less stress on the office resources.

Example Custom Dental Marketing Magazine called Amherst Dentist.
“The other day I met a magazine patient and was talking to him for less than five minutes and the patient said ‘Okay, yes, when can we do this?’ and signed up for $60,000 worth of treatment.

“That same day I placed 7 implants on another magazine patient. Lately, I’ve been signing up patients left, right, and center from the magazine!

“Last year I did $1.9 million in treatments, and this year, I’m already up to about $1.4 million! And it’s only June (2022)!”
— Bernard Ang, DMD
Example Custom Dental Marketing Magazine featuring Implant Cosmetic Dentistry.
“We have increased our full-arch cases from 1 per quarter to 4 per month. We have also increased our implant cases from 15 to 40 per month. We are opening two more locations. This magazine is nothing short of amazing.”
— Benjamin Johnson, DDS
Cover of Raleigh Dentist magazine featuring Dr. Tarun Agarwal
“Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month.”
— Tarun Agarwal, DDS
gwinnett dentists magazine
“We went from $3.5 million before the magazine to $4.5 million at the end of 2020 and that was with being closed for 2 months. Now we are on track for $6.5 million. Major credit goes to the magazine.”
— Rishi Kapur, DMD
westchester dental implants magazine
“I have seen a steady increase in the new patients every month since I’ve started the program—especially full-arch implant cases, which is awesome.”
— Evan Wetzler, DDS
south jersey dentists magazine
“The magazine Gilleard created for our office in South New Jersey has consistently provided us with a flow of new patients looking for serious dental work.”
— John Nosti, DMD
bakersfield and visalia dental implants magazine
“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment, with the magazine we reach the right public who need our services. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are presold on using us.”
— Dr. Martha Sanger, DDS
tamarac dental implants magazine
“In our Periodontal practice, which has been in the same location for over 41 years, the vast majority of our patients today come directly to us from Gilleard’s marketing, without a referral from a general dentist.”
— Kenneth Levine, DDS
lagrange dentist magazine
“After just one month of distribution I made the money back from the magazine, and more.”
— Chuck Pitts, DMD
plainview dental implants magazine
“Gilleard’s thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!"
— David Jurman, DDS
rocklin dentist magazine
“I’ve had more quality, large cases come in ready to do treatment with this magazine, dollar for dollar, than any other form of marketing that I’ve ever used.”
— Charles Smurthwaite, DDS
atlanta dentist magazine
“Our patients come in many times after seeing other doctors and knowing a little bit of what they need. They come to OUR office to get the work done after reading the marketing from Gilleard, and we just need to recommend the treatment and work out the payment details.”
— Josh Benk, Practice Owner
implant and cosmetic dentists magazine
“After two months of distribution we have already delivered several implant cases, two upper and lower arch cases, one lower arch case, five total, and sinus lifts. This weekend we’re doing a large grafting case.”
— Javid Pour Ghasemi, DMD
dallas dental implants magazine
“I’ve been working with Gilleard for many years. They have a wonderful team with very knowledgeable and friendly people. The ROI has been fantastic! Thank you for helping me get my practice to the next level!”
— Ruben Ovadia, DDS
sandhills dentists magazine
“If you want to increase new patient flow of the kind you want, you must reach your target market. Creating a magazine about you with Gilleard will drive new patients to you.”
— Mandy Grimshaw, DDS
denture and implants magazine
“My marketing costs have reduced while gaining more qualified patients, thus increasing profits and decreasing stress.”
— Raymond Munz, DDS
space coast dentist magazine
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care. Gilleard is the key tool for opening the pipeline of good patients who need my help.”
— Lee Sheldon, DMD
northern virginia dentist magazine
“This magazine attracts large cases, and attracts people who need and want high-end dentistry. We are amazed at the quality of people this magazine attracts. The production and income increase has been amazing. We have sold and delivered dozens and dozens of implant and esthetic cases, valued from $30,000-$50,000, and dozens more cases from $10,000-$20,000.”
— Joe Kerner, Practice Co-Owner
Sedona Natural Dentistry magazine
“If you are interested in growing your practice, if you’re starting from scratch, if you’re just looking to increase your market share, give Gilleard a call. I’ve been working with them for 12 years and they are just a great, professional group to work with. Thanks so much.”
— Dan Marinic, DDS


Our clients are general dentists, endodontists, oral surgeons, periodontists and prosthodontists. Each magazine is tailored to the specific dentist’s type of practice. Our clients are also in every type of geographic location: urban, city center, suburban, small town and even rural.


Many general dentists want to focus on dental implants and full-arch cases, and the magazine is a perfect vehicle for that.

General dentist custom magazine program testimonial from Dr. Smurthwaite which reads: “I have had more quality, large cases come in ready to do treatment with this magazine, dollar for dollar, than any other form of marketing I‘ve ever used.”


We have helped many periodontists overcome the challenges of marketing for new patients in the face of a dwindling referral base.

General dentist custom magazine program testimonial from Dr. Kenneth Levine which reads: “In our periodontal practice, which has been in the same location for over 41 years, the vast majority of our patients today come directly to us. We have now ordered 450,000 of the magazines.”


This important dental specialty is relatively unknown to the public. Our prosthodontic custom magazines are designed to inform and interest people in receiving the benefits of going to a prosthodontist.

General dentist custom magazine program testimonial from Dr. Holt Gray which reads: “The Gilleard Dental Marketing approach is a cornerstone of our new patient flow, and we look forward to expanding into other services they offer in the near future!”


Oral surgeons can increase their patient base with effective direct-to-consumer marketing.

General dentist custom magazine program testimonial from Dr. David Jurman which reads: “We adore the magazine Gilleard created for us. Their thorough distribution strategy helped us target the exact audience we wanted and increased our full-arch cases by 700%!”
Keith and Deborah Gilleard

The Backstory

Our Implant and Full-Arch Marketing program was developed by expert marketers Keith and Deborah Gilleard in 2008. The Gilleards have decades of experience in corporate and ad agency marketing, market research and public relations. These highly evolved sciences are responsible for creating the success of the famous big brands. Keith and Deborah took these proven techniques and adapted them for dental marketing.

They saw that the digital space was lacking in being able to successfully procure high-production cases, including implants and full-arch, as it just didn’t reach enough of the key demographics. One of the most important factors in marketing is getting your marketing to the right audiences. To solve this, they created the Custom Magazine Marketing Program.


Find out how we can help you with the Custom Magazine Marketing Program. Call 855.486.2410 or fill out the form below to schedule your consultation.

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