Get a steady flow of qualified new patients for dental implant and full-arch treatment
See how our clients get a steady flow of implant and full-arch cases
Whether you want to supplement your digital marketing, replace poor digital marketing, or are just starting out, our unique Dental Implant and Full-Arch Marketing Program can get you qualified new patients ready to start their treatment. We’ve been marketing for dentists since 2007, with a focus on large cases. We’ve helped hundreds of dentists achieve their practice goals and can help you as well.
QUALIFIED NEW PATIENTS
- Can afford implant or full-arch treatment.
- High show rate for their appointment.
- Ready to start their treatment.
- Less shoppers.
REAL BRANDING. REAL DIFFERENTIATION
Most dental marketing is good on letting people know about the benefits of implants and full-arch treatment, but very light on showing why someone should go to your practice for treatment. The result: a lot of shoppers. Our program showcases the dentist(s), the practice and all the benefits of getting treatment in your office.
It brands you as a top dental implant office in your area.
CORRECT TARGET DEMOGRAPHICS
As well as reaching people who are looking for a dentist, with our program you can reach:
- Affluent neighborhoods.
- More affluent 55+ communities.
- People who generally don’t search online to find a dentist.
- People who are unaware of the solutions available for their failing teeth.
- Procrastinators, or people looking for the right doctor.
- People who are afraid of the dentist, yet need a lot of dental work.
We won’t put another dentist in your area. Many dental marketing companies offer exclusivity, but many companies offer the same or similar marketing to the other dentists. As a result, you don’t have real exclusivity. In the eyes of the public, you’re another entry on Google search results, or just another dentist advertising on Facebook. Our program is truly unique and will make you stand out.
STRESS-FREE OFFICE EXPERIENCE
Sometimes marketing programs, such as Facebook advertising, can produce a high volume of leads but include many that end up being cold or no-shows. This can cause overwork for the front desk and loss of production for the doctor. Our new patient leads are usually primed to start.
EXCELLENT RETURN ON INVESTMENT
Dollar-for-dollar our program usually provides greater returns for large cases, and at less cost per month than other forms of dental implant and full-arch marketing.
Costs on Google advertising have sky-rocketed and search engine optimization can be very competitive to get the prime slots under Google Maps. Facebook advertising can be inexpensive per ad, but usually requires a lot of exposure to get the number of treatment acceptances you want.
Many of our clients say that our Dental Implant and Full-Arch Marketing Program is the most cost-effective and effective marketing they have done for implants and full-arch.
THE CORNERSTONE OF OUR DENTAL IMPLANT & FULL-ARCH MARKETING PROGRAM
Gilleard Custom Magazine Program
After 14+ years of marketing high-production dentistry, and testing multiple platforms (Google ads, SEO, social media marketing, postcards, brochures, etc.) our Custom Magazine Program has proven to be the most cost-effective, consistent and easiest way to get full-arch and implant new patients.
The Custom Magazine Program provides all the benefits described in the above Program Features.
Designed to pre-sell and brand your office
We create a beautiful, completely custom magazine exclusively for your practice. The magazine is 12 or 16 pages filled with content designed to engage and interest the reader in doing the dental work they need, at your practice. Many clients say the magazine "pre-sells" the reader. The magazine brands you in your area as a top dental implant office.
Our distribution team creates the optimum distribution strategy to reach your prime demographics and neighborhoods. We closely monitor the results.
Part of our program is providing, as needed, scheduling training for your front desk and best practices for treatment acceptance.
Why the program works
The Custom Magazine is based on 14 years of continuous market research, including over 10,000 one-on-one interviews with qualified patients. We know exactly what a full-arch or implant prospect is looking for when choosing a dentist. All of this goes into the magazine in an engaging and artful format.
We use the proven branding and marketing techniques of large corporations and ad agencies throughout the magazine to gain interest and motivate the reader to book an appointment.
The magazine format itself is highly successful. People treat it with the same respect as an editorial magazine, and will keep it sometimes for many months until they are ready to get their implant work. The magazine's large, colorful and authoritative format cuts through the other mail in people's mailboxes.
How does the program compare to digital marketing?
The custom magazine program is a standalone program that because it is so highly targeted often out-performs digital marketing dollar-for-dollar and with less monthly cost. It can also be used with digital marketing to increase your total number of full-arch or implant cases.
Who are our clients?
Our clients are general dentists, oral surgeons, periodontists, prosthodontists and endondontist. We service private practices as well as DSOs and multi-location clinics. We successfully employ our Custom Magazine Marketing Program in any type of location—city center, urban, suburban, small town and rural.
Request a Free Custom Magazine Brochure!
Find out how our Custom Magazine Program works and read case studies and testimonials. In addition, you'll be able to see the quality of our magazines; our brochure is the same size, weight and number of pages as our custom magazines.
CUSTOM MAGAZINE PROGRAM RESULTS
On average the custom magazine program has proven to more effective than other forms of dental marketing that our clients have tried for getting qualified dental implant and full-arch new patients. It is also usually costs considerably less per month than Facebook and Google campaigns to get the same, or often, better returns, but with less stress on the office resources.
“That same day I placed 7 implants on another magazine patient. Lately, I’ve been signing up patients left, right, and center from the magazine!
“Last year I did $1.9 million in treatments, and this year, I’m already up to about $1.4 million! And it’s only June (2022)!”
WHO WE CAN HELP
Our clients are general dentists, endodontists, oral surgeons, periodontists and prosthodontists. Each magazine is tailored to the specific dentist’s type of practice. Our clients are also in every type of geographic location: urban, city center, suburban, small town and even rural.
Many general dentists want to focus on dental implants and full-arch cases, and the magazine is a perfect vehicle for that.
We have helped many periodontists overcome the challenges of marketing for new patients in the face of a dwindling referral base.
This important dental specialty is relatively unknown to the public. Our prosthodontic custom magazines are designed to inform and interest people in receiving the benefits of going to a prosthodontist.
Oral surgeons can increase their patient base with effective direct-to-consumer marketing.
Our Implant and Full-Arch Marketing program was developed by expert marketers Keith and Deborah Gilleard in 2008. The Gilleards have decades of experience in corporate and ad agency marketing, market research and public relations. These highly evolved sciences are responsible for creating the success of the famous big brands. Keith and Deborah took these proven techniques and adapted them for dental marketing.
They saw that the digital space was lacking in being able to successfully procure high-production cases, including implants and full-arch, as it just didn’t reach enough of the key demographics. One of the most important factors in marketing is getting your marketing to the right audiences. To solve this, they created the Custom Magazine Marketing Program.
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