Get a steady flow of qualified new patients for dental implant and full-arch treatment
See how our clients get a steady flow of implant and full-arch cases
Whether you want to supplement your digital marketing, replace poor digital marketing, or are just starting out, our unique Dental Implant and Full-Arch Marketing Program can get you qualified new patients ready to start their treatment. We’ve been marketing for dentists since 2007, with a focus on large cases. We’ve helped hundreds of dentists achieve their practice goals and can help you as well.
Program Features
QUALIFIED NEW PATIENTS
- Can afford implant or full-arch treatment.
- High show rate for their appointment.
- Ready to start their treatment.
- Less shoppers.
REAL BRANDING. REAL DIFFERENTIATION
Most dental marketing is good on letting people know about the benefits of implants and full-arch treatment, but very light on showing why someone should go to your practice for treatment. The result: a lot of shoppers. Our program showcases the dentist(s), the practice and all the benefits of getting treatment in your office.
It brands you as a top dental implant office in your area.
CORRECT TARGET DEMOGRAPHICS
As well as reaching people who are looking for a dentist, with our program you can reach:
- Affluent neighborhoods.
- More affluent 55+ communities.
- People who generally don’t search online to find a dentist.
- People who are unaware of the solutions available for their failing teeth.
- Procrastinators, or people looking for the right doctor.
- People who are afraid of the dentist, yet need a lot of dental work.
TRUE EXCLUSIVITY
We won’t put another dentist in your area. Many dental marketing companies offer exclusivity, but many companies offer the same or similar marketing to the other dentists. As a result, you don’t have real exclusivity. In the eyes of the public, you’re another entry on Google search results, or just another dentist advertising on Facebook. Our program is truly unique and will make you stand out.
STRESS-FREE OFFICE EXPERIENCE
Sometimes marketing programs, such as Facebook advertising, can produce a high volume of leads but include many that end up being cold or no-shows. This can cause overwork for the front desk and loss of production for the doctor. Our new patient leads are usually primed to start.
EXCELLENT RETURN ON INVESTMENT
Dollar-for-dollar our program usually provides greater returns for large cases, and at less cost per month than other forms of dental implant and full-arch marketing.
Costs on Google advertising have sky-rocketed and search engine optimization can be very competitive to get the prime slots under Google Maps. Facebook advertising can be inexpensive per ad, but usually requires a lot of exposure to get the number of treatment acceptances you want.
Many of our clients say that our Dental Implant and Full-Arch Marketing Program is the most cost-effective and effective marketing they have done for implants and full-arch.
THE CORNERSTONE OF OUR DENTAL IMPLANT & FULL-ARCH MARKETING PROGRAM
Gilleard Custom Magazine Program
After 14+ years of marketing high-production dentistry, and testing multiple platforms (Google ads, SEO, social media marketing, postcards, brochures, etc.) our Custom Magazine Program has proven to be the most cost-effective, consistent and easiest way to get full-arch and implant new patients.
The Custom Magazine Program provides all the benefits described in the above Program Features.
Designed to pre-sell and brand your office
We create a beautiful, completely custom magazine exclusively for your practice. The magazine is 12 or 16 pages filled with content designed to engage and interest the reader in doing the dental work they need, at your practice. Many clients say the magazine "pre-sells" the reader. The magazine brands you in your area as a top dental implant office.
Our distribution team creates the optimum distribution strategy to reach your prime demographics and neighborhoods. We closely monitor the results.
Part of our program is providing, as needed, scheduling training for your front desk and best practices for treatment acceptance.
Why the program works
The Custom Magazine is based on 14 years of continuous market research, including over 10,000 one-on-one interviews with qualified patients. We know exactly what a full-arch or implant prospect is looking for when choosing a dentist. All of this goes into the magazine in an engaging and artful format.
We use the proven branding and marketing techniques of large corporations and ad agencies throughout the magazine to gain interest and motivate the reader to book an appointment.
The magazine format itself is highly successful. People treat it with the same respect as an editorial magazine, and will keep it sometimes for many months until they are ready to get their implant work. The magazine's large, colorful and authoritative format cuts through the other mail in people's mailboxes.
How does the program compare to digital marketing?
The custom magazine program is a standalone program that because it is so highly targeted often out-performs digital marketing dollar-for-dollar and with less monthly cost. It can also be used with digital marketing to increase your total number of full-arch or implant cases.
Who are our clients?
Our clients are general dentists, oral surgeons, periodontists, prosthodontists and endondontist. We service private practices as well as DSOs and multi-location clinics. We successfully employ our Custom Magazine Marketing Program in any type of location—city center, urban, suburban, small town and rural.
Request a Free Custom Magazine Brochure!
Find out how our Custom Magazine Program works and read case studies and testimonials. In addition, you'll be able to see the quality of our magazines; our brochure is the same size, weight and number of pages as our custom magazines.
CUSTOM MAGAZINE PROGRAM RESULTS
On average the custom magazine program has proven to more effective than other forms of dental marketing that our clients have tried for getting qualified dental implant and full-arch new patients. It is also usually costs considerably less per month than Facebook and Google campaigns to get the same, or often, better returns, but with less stress on the office resources.
“The other day I met a magazine patient and was talking to him for less than five minutes and the
patient said ‘Okay, yes, when can we do this?’ and signed up for $60,000 worth of treatment.
“That same day I placed 7 implants on another magazine patient. Lately, I’ve been signing up patients left, right, and center from the magazine!
“Last year I did $1.9 million in treatments, and this year, I’m already up to about $1.4 million! And it’s only June (2022)!”
“That same day I placed 7 implants on another magazine patient. Lately, I’ve been signing up patients left, right, and center from the magazine!
“Last year I did $1.9 million in treatments, and this year, I’m already up to about $1.4 million! And it’s only June (2022)!”
— Bernard Ang, DMD
“We have increased our full-arch
cases from 1 per
quarter to 4 per month. We
have also increased our implant
cases from 15 to 40 per
month. We are opening two more locations. This magazine is nothing
short of amazing.”
— Benjamin Johnson, DDS
“Most of my high-production
cases come to our office because
of Gilleard’s magazine,
bringing in an average of 4-6
full-arch cases each month.”
— Tarun Agarwal, DDS
“We went from $3.5 million
before the magazine to $4.5
million at the end of 2020
and that was with being
closed for 2 months. Now we
are on track for $6.5 million.
Major credit goes to the
magazine.”
— Rishi Kapur, DMD
“I have seen a steady increase
in the new patients
every month since I’ve
started the program—especially
full-arch implant cases,
which is awesome.”
— Evan Wetzler, DDS
“The magazine Gilleard created
for our office in South
New Jersey has consistently
provided us with a flow of
new patients looking for
serious dental work.”
— John Nosti, DMD
“Before we found Gilleard Marketing,
we were trying to find
patients who could afford to pay
for treatment, with the magazine
we reach the right public who
need our services. The money we
spend with Gilleard gets results.
We get bigger cases. What’s
great about the magazine is the
patients that come in are presold
on using us.”
— Dr. Martha Sanger, DDS
“In our Periodontal practice,
which has been in the same
location for over 41 years,
the vast majority of our patients
today come directly to
us from Gilleard’s marketing,
without a referral from a general
dentist.”
— Kenneth Levine, DDS
“After just one month of distribution
I made the money
back from the magazine, and
more.”
— Chuck Pitts, DMD
“Gilleard’s thorough distribution
strategy helped us target
the exact audience we wanted
and increased our case volume
from one full arch every other
month to one every other
week!"
— David Jurman, DDS
“I’ve had more quality, large
cases come in ready to do
treatment with this magazine,
dollar for dollar, than any other
form of marketing that I’ve
ever used.”
— Charles Smurthwaite, DDS
“Our patients come in many
times after seeing other doctors
and knowing a little bit of
what they need. They come
to OUR office to get the work
done after reading the marketing
from Gilleard, and we
just need to recommend the
treatment and work out the
payment details.”
— Josh Benk, Practice Owner
“After two months of distribution
we have already
delivered several implant
cases, two upper and lower
arch cases, one lower arch
case, five total, and sinus
lifts. This weekend we’re doing
a large grafting case.”
— Javid Pour Ghasemi, DMD
“I’ve been working with Gilleard
for many years. They have
a wonderful team with very
knowledgeable and friendly
people. The ROI has been fantastic!
Thank you for helping
me get my practice to the next
level!”
— Ruben Ovadia, DDS
“If you want to increase new
patient flow of the kind you
want, you must reach your
target market. Creating a
magazine about you with Gilleard
will drive new patients
to you.”
— Mandy Grimshaw, DDS
“My marketing costs have
reduced while gaining more
qualified patients, thus
increasing profits and decreasing
stress.”
— Raymond Munz, DDS
“Marketing is increasingly important
for the periodontist. Patients
need to know how to find
us as the source for treatment
planning of complex dental cases.
And that’s what Gilleard Dental
Marketing has done, brought
patients to our office that need
complex care. Gilleard is the key
tool for opening the pipeline of
good patients who need my help.”
— Lee Sheldon, DMD
“This magazine attracts large cases,
and attracts people who need
and want high-end dentistry. We
are amazed at the quality of people
this magazine attracts. The
production and income increase
has been amazing. We have sold
and delivered dozens and dozens
of implant and esthetic cases,
valued from $30,000-$50,000,
and dozens more cases from
$10,000-$20,000.”
— Joe Kerner, Practice Co-Owner
“If you are interested in growing
your practice, if you’re starting
from scratch, if you’re just
looking to increase your market
share, give Gilleard a call. I’ve
been working with them for 12
years and they are just a great,
professional group to work
with. Thanks so much.”
— Dan Marinic, DDS
WHO WE CAN HELP
Our clients are general dentists, endodontists, oral surgeons, periodontists and prosthodontists. Each magazine is tailored to the specific dentist’s type of practice. Our clients are also in every type of geographic location: urban, city center, suburban, small town and even rural.
GENERAL DENTISTS
Many general dentists want to focus on dental implants and full-arch cases, and the magazine is a perfect vehicle for that.
PERIODONTISTS
We have helped many periodontists overcome the challenges of marketing for new patients in the face of a dwindling referral base.
PROSTHODONTISTS
This important dental specialty is relatively unknown to the public. Our prosthodontic custom magazines are designed to inform and interest people in receiving the benefits of going to a prosthodontist.
ORAL SURGEONS
Oral surgeons can increase their patient base with effective direct-to-consumer marketing.
The Backstory
Our Implant and Full-Arch Marketing program was developed by expert marketers Keith and Deborah Gilleard in 2008. The Gilleards have decades of experience in corporate and ad agency marketing, market research and public relations. These highly evolved sciences are responsible for creating the success of the famous big brands. Keith and Deborah took these proven techniques and adapted them for dental marketing.
They saw that the digital space was lacking in being able to successfully procure high-production cases, including implants and full-arch, as it just didn’t reach enough of the key demographics. One of the most important factors in marketing is getting your marketing to the right audiences. To solve this, they created the Custom Magazine Marketing Program.
GET A FREE CONSULTATION!
Find out how we can help you with the Custom Magazine Marketing Program. Call 855.486.2410 or fill out the form below to schedule your consultation.
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