Four times as many patients the first month I was with Gilleard.
“I’ve been marketing as a periodontist for a number of years and as you know, as a periodontist, we have a shrinking market that we’re marketing to when we’re working with general dentists. That doesn’t mean we take general dentists out of the equation, but frankly there are a number of things we can do and we do them very well and of course one of them is dental implants.
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care.
“When I went to Gilleard I had a lot of experience in marketing myself: I’d had a website and had done different campaigns to bring patients in. When I went with Gilleard, I found that they were able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard.
“We started with the website and accompanying Google AdWords campaign. Such brings us 20-25 new patients every single month. We then added the sixteen-page magazine to provide additional marketing punch. The magazine is a great public relations as well as marketing piece. We are getting an additional 25-30 new patients from that magazine.
“Periodontists, let’s remember who we are. We are diagnosticians first. We develop predictable treatment plans and work with restorative dentists as well as other specialists to produce long-lasting smiles and function. If you have the mindset that you want to see more patients who need and want the services that we provide, Gilleard can and will provide those patients to you.
“I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.”
Watch a Testimonial from Dr. Lee Sheldon
Gilleard is the key tool for opening the pipeline of good patients who need my help.
“One looks at a testimonial as a representation of experience with an organization. But one reading this does not know the breadth of experience of the writer of the testimonial. It is with this thought that I, an over-seven-year veteran of Gilleard Dental Marketing, write this unsolicited statement.
“So who am I? I am a periodontist in partnership with another periodontist and a general dentist. Some consider me to be a trailblazer, as I created a direct-to-patient practice as a periodontist. Some consider me to be a maverick, as I have discarded the fetters of the referral model to instead be in better control of the full dental outcomes of my patients. Some consider me to be a leader, as I have been invited to speak to state and national periodontal organizations all over the country. But you know what? I'm just like you. I want good patients. I want to treat them as well as I can. I want to support my family, my staff, and my community. And I want the confidence to know that I can control my practice. I want to have enough new patients to seek those goals. I want to have enough new patients to be able to say no to those that I don't feel I can help.
“So it comes down to this. Does Gilleard help me to fulfill my goals? Yes. Can I turn on and regulate the new patient flow? Yes. And when I look at the investment that I make in Gilleard's services, is it worth it? There's not even a question. The magazine, the website, the Google advertising campaign, the layout, the copywriting, the market research, the helpfulness and collaboration when I need additional help, all make Gilleard a vital component of our practice. Gilleard is the key tool for opening the pipeline of good patients who need my help.”
Gilleard Marketing has shifted the referral paradigm. Now we combine traditional doctor referral patterns with Internet referrals to achieve the best of both worlds in attracting new patients to my office.
“This last March (2021) was my highest-ever production month of my whole career! April 2021 was my second highest. From January to April 30 I was up 88% over last year which included 6 weeks of closure, but I was also up 30% over 2019. And I am working less!
“The new patients I get from Gilleard are darn good patients, it doesn’t get any better than that! People are spending a pretty significant amount of money without my trying to convince them to do it.
“All you have to do is to let Gilleard Dental Marketing put you out on the internet!”
The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.
“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment, now after sending out the magazine we’ve reached the right public who need our services.
“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out 5 weeks now where before we may have been booked out 2 weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.
“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”
Their thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!
"We developed a great partnership with Gilleard Dental Marketing and adore the magazine they created for us. Their thorough distribution strategy helped us target the exact audience we wanted and increased our case volume from one full arch every other month to one every other week!"
In our Periodontal practice, which has been in the same location over 41 years, the vast majority of our patients today come directly to us, without a referral from a general dentist.
“We were introduced to Gilleard by a periodontist friend. He told us of his experience and success marketing directly to the public. He was then able to refer patients requiring restorative dentistry to his colleagues. This is the best marketing!
We have experienced the same! In our Periodontal practice, which has been in the same location for over 41 years, the vast majority of our patients today come directly to us, without a referral from a general dentist. We have now ordered 200,000 of the personalized magazines. Gilleard redid our website and manages our online presence. We get reports of daily and monthly statistics.
“We have not only been able to survive but most importantly, thrive.”
The amount of referrals from our network has steadily increased, and our doctor’s reputation and status as an opinion leader in our field has been established by the professional look and communication of Gilleard Dental Marketing’s newsletters.
“We were stumped with our marketing. It was stale, we were always doing the same thing. When we hired Gilleard Dental Marketing to do a newsletter for us, we were a little skeptical and we weren’t sure it would make any difference.
“We sent the newsletter out to our network of referring dentists and were surprised at the positive response we got. We thought our referring dentists knew about us, but the newsletter Gilleard Dental Marketing created increased their awareness of our beautiful office, great staff and doctor.
“We had an open house that we advertised in the newsletter and 300 dentists, staff and patients attended. The amount of referrals from our network has steadily increased, and my reputation and status as an opinion leader in our field has been established by the professional look and communication of Gilleard Dental Marketing’s newsletters.
You guys are a life saver–we are crazy busy!!
“The magazine is going great!!!!
“A popular procedure is the tissue grafting. We have had several patients who were told tissue would have to be harvested from the roof of the mouth – and either never followed through or they had one side done and did not complete the other because it was too painful. People are calling ready to begin treatment! We’re getting a good number of implant cases too!! Also several patients have come to us from the website. We are seeing a lot of people who have put off treatment and now want to get it take care of!
You guys are a life saver–we are crazy busy!!
“Please thank everyone at Gilleard Marketing for all their hard work!!”
Gilleard Dental Marketing has launched our practice from 14-15 patients a month to 50+ a month and going up.
“The website coupled to Google delivers a low cost/new patient. The custom magazines have produced consistently, and we consider them a great engine to help patients in our door to get great dentistry from our team. The Gilleard team is so attentive and engaged in making each piece an outreach of our practice personality. We have multiple projects in our pipeline and each is contributing to our success.”
The ROI has been fantastic! Thank you for helping me get my practice to the next level!
“I’ve been working with Gilleard for many years. They have a wonderful team with very knowledgeable and friendly people. The ROI has been fantastic! Thank you for helping me get my practice to the next level!”
The magazine has transformed our implant business. Gilleard is our biggest referral and makes up 25% of our business.
“We are located in a densely populated area with other oral surgery practices and the magazine has really given us an edge to educate potential patients. Our marketing with Gilleard has consistently out-performed other marketing concepts we attempted in the past.”