Four times as many patients the first month I was with Gilleard.
“I’ve been marketing as a periodontist for a number of years and as you know, as a periodontist, we have a shrinking market that we’re marketing to when we’re working with general dentists. That doesn’t mean we take general dentists out of the equation, but frankly there are a number of things we can do and we do them very well and of course one of them is dental implants.
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care.
“When I went to Gilleard I had a lot of experience in marketing myself: I’d had a website and had done different campaigns to bring patients in. When I went with Gilleard, I found that they were able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard.
“We started with the website and accompanying Google AdWords campaign. Such brings us 20-25 new patients every single month. We then added the sixteen-page magazine to provide additional marketing punch. The magazine is a great public relations as well as marketing piece. We are getting an additional 25-30 new patients from that magazine.
“Periodontists, let’s remember who we are. We are diagnosticians first. We develop predictable treatment plans and work with restorative dentists as well as other specialists to produce long-lasting smiles and function. If you have the mindset that you want to see more patients who need and want the services that we provide, Gilleard can and will provide those patients to you.
“I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.”
Watch a Testimonial from Dr. Lee Sheldon
We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.
“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment, now after sending out the magazine we’ve reached the right public who need our services.
“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out 5 weeks now where before we may have been booked out 2 weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.
“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”
In our Periodontal practice, which has been in the same location over 41 years, the vast majority of our patients today come directly to us, without a referral from a general dentist.
“We were introduced to Gilleard by a periodontist friend. He told us of his experience and success marketing directly to the public. He was then able to refer patients requiring restorative dentistry to his colleagues. This is the best marketing! We have experienced the same! In our Periodontal practice, which has been in the same location for over 41 years, the vast majority of our patients today come directly to us, without a referral from a general dentist. We have now ordered 200,000 of the personalized magazines. Gilleard redid our website and manages our online presence. We get reports of daily and monthly statistics.
“We have not only been able to survive but most importantly, thrive.”
You guys are a life saver–we are crazy busy!!
“The magazine is going great!!!!
“A popular procedure is the tissue grafting. We have had several patients who were told tissue would have to be harvested from the roof of the mouth – and either never followed through or they had one side done and did not complete the other because it was too painful. People are calling ready to begin treatment! We’re getting a good number of implant cases too!! Also several patients have come to us from the website. We are seeing a lot of people who have put off treatment and now want to get it take care of! You guys are a life saver–we are crazy busy!!
“Please thank everyone at Gilleard Marketing for all their hard work!!”
I am writing this testimonial to relay to future clients of Gilleard Dental Marketing how pleased and thankful we are to have been referred to this company. They understand the dental market and how best to reach future patients. They created our website and also a 16-page magazine all about our practice. They are both extremely professionally done and very visually appealing.
“We are now getting so many new patients from both that we know our initial investment was small compared to the return we are already receiving and which will continue to grow.
“Gilleard Dental Marketing is the best! All their employees are very professional and provide many different services, from the creative directors, distribution personnel, Internet marketing team and much more. “I know this relationship with Gilleard will continue and we will continue to reap the rewards of being their client!”
“The magazine you created, published and distributed for our practice has been beyond what we expected. We are so busy this off season. The summer and especially August has traditionally been slow but not this year. We are extremely busy and most new patients come from the magazine. Most of the other offices in our area are all slow, but not us! We are as busy as in season or more.
“The magazine reaches people who are unaware of what dental help is available in their area and do not know where to go. It always is a surprise (and a very pleasant one) when we realize how many people need dental care but do not know where to go and what type of care is available. The magazine provides those answers and it is us! The needs are not seasonal and there are so many people in need of dental all year round.”
Gilleard Dental Marketing has launched our practice from 14-15 patients a month to 50+ a month and going up.
“The website coupled to Google delivers a low cost/new patient. The custom magazines have produced consistently, and we consider them a great engine to help patients in our door to get great dentistry from our team. The Gilleard team is so attentive and engaged in making each piece an outreach of our practice personality. We have multiple projects in our pipeline and each is contributing to our success.”
The ROI has been fantastic! Thank you for helping me get my practice to the next level!
“I’ve been working with Gilleard for many years. They have a wonderful team with very knowledgeable and friendly people. The ROI has been fantastic! Thank you for helping me get my practice to the next level!”
Gilleard Marketing has shifted the referral paradigm.
“Gilleard Marketing has shifted the referral paradigm. Now we combine traditional doctor referral patterns with Internet referrals to achieve the best of both worlds in attracting new patients to my office.”