Gilleard Dental Marketing Magazines

Most effective marketing program for implants, full-arch and other large cases.

We formulated the Gilleard custom magazine program in 2007 as a method of attracting larger cases, such as implant, full-arch, cosmetic and full-mouth rehabilitation cases, as well as specialty services such as Invisalign, LANAP, one-visit crowns and sleep apnea and TMD treatment. 

Our  custom magazine program can out-perform Internet marketing for large cases, both in quantity of cases  and cost. It also makes an excellent adjunct to Internet marketing. 

Reach Directly into Your Target Neighborhoods

To work, we knew the direct mail piece needed to fulfill the following requirements:

  • It should be able to reach all the target markets for large cases, such as implants, full-arch, cosmetic dentistry, full-mouth rehabilitation and laser gum treatment.
  • The target public should be attracted to and actually want to read the piece.
  • Above all, we wanted the piece to produce qualified new patients for the practice.

Learn why we developed our Custom Magazine Program.


Key Essentials of Our Custom Magazine Marketing Program

Our magazine program is based on market research and a deep understanding of your practice, its services and what you are trying to accomplish. Each magazine program includes the following key elements:

  • Custom market research and surveys
  • A professional, custom photo shoot planned to capture imagery that will engage the reader and interest him or her in booking an appointment
  • Detailed strategy based on the market research, your interviews and what we know works for your type of practice
  • Copywriting by our highly trained dental copywriters designed to reflect your office’s strengths and benefits and elicit phone calls
  • Attractive, professional design
  • Full distribution plan to successfully reach your target markets
  • Tracking of results, including detailed call tracking and front desk training where needed

Learn more about our program. Call or email us to request a free brochure on the Gilleard Custom Magazine Program. Call 855-486-2410 or click here to request the brochure online.

Image of two design team members planning the layout of a custom dental magazine.

A Successful Direct Mail Program

Direct mail marketing for dental practices usually consists of postcards and small brochures. Our experience has been that these have limited workability. Postcards and brochures tend to get lost in the clutter of a mailbox, and they don’t have the space to properly market your practice. They work best when marketing a cheap offer, such as a cheap exam, X-rays and cleanings. A cheap cleaning offer can bring in volume new patients, but not often patients that stay for more dental services.

In counterpoint, our custom magazines completely stand out in the crowd of promotional mail. They immediately attract attention and interest and engage the reader, motivating him or her to call or email the office. They attract new patients who want to take care of more extensive dental work.

Request a Complimentary Consultation

Image of two marketing employees planning the direct mail routes on a computer.

Our Magazine Program with Internet Marketing

Many of our clients combine their custom magazine program with our internet marketing program for strong branding and synergistic increase of new patients. Our websites are based on the magazine in their appearance and text, along with our successful systems for internet marketing.

Image of a custom dental website and magazine combo for dentists.

Our Magazines Have Proven Results

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