Do You Need More New Patients? Are Your Referrals Dropping?
Many periodontists are finding themselves in a situation where referral patients are just not enough to sustain their practice at profitable levels. We help periodontists reach prospective new patients directly.
Gilleard Dental Marketing has been marketing for periodontists since 2009. We have helped periodontists across the US, in city, suburban, small town and rural areas, achieve their goals for their practice. We have programs that are very effective for periodontists using either direct mail marketing—our signature custom magazine program—or the internet.
Reach Your Target Demographics Directly
Our custom magazine program is especially effective at reaching target audiences for implants and full-arch cases. Many of these target audiences are not actively searching on the internet. Our 12- to 16-page magazines educate readers on the benefits of doing their implant and periodontal work with a periodontist.
Expert Internet Marketing for Periodontists
With our internet programs we can reach the people who are currently searching for gum treatment or implants. Many of these people are not aware of the benefits of going to a periodontist. We know how to use the tools of digital marketing to reach your target audiences for the periodontal work they need.
The Gilleard Difference
We are experienced in dental and periodontal marketing
We are dedicated to dental marketing and have 13+ years of experience in marketing for dentists and dental specialists. We track the results from our marketing so we can continually adjust our programs and our clients’ marketing to achieve optimum results.
We use proven marketing technology
We are a full-service dental marketing company using procedures rooted in the proven best practices of marketing as used by ad agencies and corporations. Just as in dentistry, there is a specific marketing technology. We have taken this technology and streamlined it for our dental marketing. One of the key technologies we use is market research and surveys. With these we can get a direct look into the mind of your target audiences. Our surveys get us “hot buttons”—words or phrases that resonate with target audiences and motivate them to read your marketing and call your practice for an appointment.
Headed by expert marketers
Gilleard Dental Marketing was founded by Keith and Deborah Gilleard. They have decades of experience between them in the technologies of marketing, public relations and market research, marketing for multi-billion-dollar corporations, start-ups and businesses of all sizes and shapes. They have given seminars worldwide on marketing and market research.
In 2007 they formed Gilleard Dental Marketing to bring the proven technologies of marketing to the dental world. Our company has grown yearly since then, and has been included several times on the INC 5000 list of fastest growing companies.