General dentistry
Dental Internet Marketing
Since 2008, we’ve helped dental practices grow with integrated websites, SEO, Google Ads, and AI search visibility designed to attract and convert real new patients.
Focused on High-Value Dental Case Growth
Every part of our digital marketing is designed to attract the kind of patients you want to grow your practice. We have 18+ years of experience in marketing for high-value cases such as implant, full-arch, cosmetic, orthodontic, periodontal and more.
How We Are Different
- Our websites are engineered to attract high-value cases
- Highly experienced dental SEO and PPC managers
- Transparent pricing
- Deep understanding of dental procedures
- We really know implant and full-arch marketing and can get you results
Our Digital Services
Digital marketing only works when every piece supports the others. Your website, search visibility, paid ads, and reputation must function as one system, not separate tactics.
OUR CLIENTS
Who We Help
We work with dental practices across the United States, including, but not limited to:
- General dentists
- Implant and full-arch practices
- Cosmetic dentists
- Periodontists
- Prosthodontists
- Oral surgeons
The Types of Cases We Help Generate
While we have strong experience driving high-production treatments such as dental implants and full-arch cases, our strategies are built to support the full spectrum of modern dental services. We analyze your market, competition, and goals to create a focused strategy that fits your practice.
Our approach is tailored to your growth goals — whether that means increasing overall patient flow or focusing on specific, high-value treatment categories. Feasibility, competition, and budget requirements vary by area; we provide clear recommendations based on what will actually move the needle for your office.
Call for a free consultation and a digital marketing plan tailored for you.
We’ll analyze your demographics, competition and your current marketing, and recommend digital marketing to achieve your marketing goals.
Real Results from Real Dental Practices
Helping general dentists, surgeons, and implant-focused practices generate consistent new patient flow.
“My marketing costs have reduced while gaining more qualified patients, thus increasing profits and decreasing stress. For anyone saying, ‘A good website is too expensive,’ I say ‘It’s one of the least expensive ways to market.’ Sure, there is an upfront fee to pay but over time it becomes increasingly less until it disappears and thereturns are invaluable. Gilleard Dental Marketing has created the best website I’ve ever seen and themagazine has worked even better than I hoped for.”
Raymond Munz, DDS
Blacksburg, VA
“I’ve been using Gilleard Marketing for about 4 years now. They are an amazing company to work with. They take an honest look at what is your business, where is it located, who are the people that are going to come to you and why. They look at how you can advertise what you’re able to offer them in a way that gets attention, but also lets people know that you have real value and skill to offer.”
Ryan Conkle, DDS
Laguna Hills, CA
“We have been mailing magazines out for the last year, and have seen a huge increase across the board with new patients for dental implants, Invisalign and teeth in a day. Before sending out the magazine, we got about 2 full-arch cases every other month. As of November 2020, we are currently getting 8 full-arch cases a month!
“In an age of digital marketing, Gilleard’s unique approach has set us apart from others. I cannot thank Keith and his team enough for their help. Thank you.”
Rishi Kapur, DMD
Lilburn, GA
The Dental Growth System
Most agencies treat marketing like a menu.
You get:
- A website
- Some SEO
- Some Ads
But they don’t connect them.
We build a structured growth system where every component strengthens the others.
Step
Conversion-Driven Website
Your website is the foundation.
It must:Position you as the expert
Establish trust immediately
Highlight implant and specialty services
Convert visitors into consultations
Be technically optimized for search
If your website doesn’t convert, traffic is wasted.
Step
SEO Builds Long-Term Authority
We optimize your website to rank for:
Dental implants
Full-arch restorations
Cosmetic dentistry
Periodontal procedures
Location-based searches
This builds:
Organic traffic
Google Maps visibility
Long-term search dominance
Lower cost per lead over time
SEO strengthens everything else.
Step
Google Ads Creates Immediate Patient Flow
While SEO builds momentum, Google Ads brings patients now.
We target high-intent searches like:
“Dental implants near me”
“Best cosmetic dentist in [city]”
“Emergency dentist”
Ads drive immediate consults, but only if they land on optimized pages.
That’s why ads + website must work together.
Step
AI Search Visibility
Patients are increasingly asking:
“Who is the best implant dentist near me?”
“Top full-arch dentist in [city]?”
AI platforms pull from:
Structured content
Authority signals
Reputation
Local data
We optimize your practice so AI platforms recognize and recommend you.
This is the next layer of search.
Step
Reputation & Positioning
Before booking, patients validate you.
They check:
Reviews
Credentials
Before/after photos
Branding
Your digital presence must support premium positioning.
Ready to grow your practice?
Reach out to learn more about how we can build a comprehensive marketing strategy for you that gets results. We cover everything from your online presence to powerful print advertising, always in a way that feels like you. No pressure, no one-size-fits-all.