
General dentistry


Every part of our digital marketing is designed to attract the kind of patients you want to grow your practice. We have 18+ years of experience in marketing for high-value cases such as implant, full-arch, cosmetic, orthodontic, periodontal and more.
How We Are Different
Digital marketing only works when every piece supports the others. Your website, search visibility, paid ads, and reputation must function as one system, not separate tactics.

We work with dental practices across the United States, including, but not limited to:
While we have strong experience driving high-production treatments such as dental implants and full-arch cases, our strategies are built to support the full spectrum of modern dental services. We analyze your market, competition, and goals to create a focused strategy that fits your practice.
Our approach is tailored to your growth goals — whether that means increasing overall patient flow or focusing on specific, high-value treatment categories. Feasibility, competition, and budget requirements vary by area; we provide clear recommendations based on what will actually move the needle for your office.
We’ll analyze your demographics, competition and your current marketing, and recommend digital marketing to achieve your marketing goals.

Helping general dentists, surgeons, and implant-focused practices generate consistent new patient flow.

“I found Gilleard Dental Marketing to be very caring and concerned that their clients get the result that was promised: abundant new patients with very effective new patient programs. And they work with you until you actually get this product!”

“Our website design by Gilleard Dental Marketing has produced results for us far above our previous website and our previous marketing, and has helped us increase production over 25%, and our new patients by an even greater percentage.”

“Before working with Gilleard Dental Marketing, we went 2-3 days without a new patient call. Now, new patient calls and emails are nonstop. We had to hire a new person just to answer the new patient calls and emails. The number of new patients went from 10-13 per month to 20-23 per month. I am 100% satisfied!!!!”
Most agencies treat marketing like a menu.
But they don’t connect them.
We build a structured growth system where every component strengthens the others.
Your website is the foundation.
It must:
Position you as the expert
Establish trust immediately
Highlight implant and specialty services
Convert visitors into consultations
Be technically optimized for search
If your website doesn’t convert, traffic is wasted.
We optimize your website to rank for:
Dental implants
Full-arch restorations
Cosmetic dentistry
Periodontal procedures
Location-based searches
This builds:
Organic traffic
Google Maps visibility
Long-term search dominance
Lower cost per lead over time
SEO strengthens everything else.
While SEO builds momentum, Google Ads brings patients now.
We target high-intent searches like:
“Dental implants near me”
“Best cosmetic dentist in [city]”
“Emergency dentist”
Ads drive immediate consults, but only if they land on optimized pages.
That’s why ads + website must work together.
Patients are increasingly asking:
“Who is the best implant dentist near me?”
“Top full-arch dentist in [city]?”
AI platforms pull from:
Structured content
Authority signals
Reputation
Local data
We optimize your practice so AI platforms recognize and recommend you.
This is the next layer of search.
Before booking, patients validate you.
They check:
Reviews
Credentials
Before/after photos
Branding
Your digital presence must support premium positioning.
Reach out to learn more about how we can build a comprehensive marketing strategy for you that gets results. We cover everything from your online presence to powerful print advertising, always in a way that feels like you. No pressure, no one-size-fits-all.