Dental Digital Marketing Pricing

Clear pricing for dental websites, SEO and pay-per-click advertising.
  • Custom digital marketing for general dentists, specialists and implant practices
  • Strong expertise in procuring high-value cases
  • Designed to generate real patient inquiries

Call for a free consultation and a digital marketing plan tailored for you.

We’ll analyze your demographics, competition and your current marketing, and recommend digital marketing to achieve your marketing goals.

A marketing agent searches up information on a computer while on a call.
SELECT A SERVICE

Dental SEO Packages

Transparent Pricing. Dental Industry Experience. Built for Real Growth.

No long contracts. 6-month initial agreement to build top-level SEO. Month-to-month after that. 

  • Dental SEO

    $975/mo

    Purpose:
    Improve your local visibility, improve your AI search standings, move up in search rankings and attract more patients for your most profitable procedures.

    Includes:

    • On-site page optimization and supporting content & blog growth
    • Local dentist SEO campaigns
    • Optimization for AI search
    • Google Business Profile management
    • Yelp, Apple Maps & Bing optimization
    • Website SEO improvements
    • Call tracking & reporting
  • PPC + SEO

    $2,000/mo

    PPC/SEO set-up fee

    $1,500

    If customer website, dependent on accessibility and performance

PPC Advertising

Expert pay-per-click (PPC) advertising. Immediately generate more qualified new patients for your most profitable services through targeted online advertising.

  • Dental PPC Management

    $1,250/month

    Includes:

    • Strategic Google Ads campaign management
    • Conversion and call tracking
    • Continuous campaign optimization
    • Keyword and search term refinement
    • Budget and bidding optimization
    • Detailed monthly reporting
    • Landing page optimization
    • Dedicated campaigns for up to two dental services
    • Dedicated PPC specialist and dedicated client rep
    EACH ADDITIONAL SERVICE CAMPAIGN
    +$275/month
    Facebook/Instagram PPC Advertising
    $975/month
    Add Facebook/Instagram advertising, or do it standalone. We'll analyze what will work best for you.

    Minimum 7-month contract; month-to-month after. PPC requires at several months to fully optimize with Google or Facebook.

  • PPC Services

    Choose your primary service.
    Additional services $275/month.

    Dental Implants
    Full-Arch
    Cosmetic Dentistry
    General Dentisty
    Periodontal Treatment
    Sedation Dentistry
    Emergency Dentistry
    Invisalign
    Veneers
    Oral Surgery
    Prosthodontics
    Dentures
    TMJ
    Sleep Apnea
    ...and more!
  • The Gilleard PPC Difference

    We work exclusively in dentistry — and that focus makes a real difference. Our account managers bring deep, hands-on experience with dental PPC and SEO, and every strategy we build is informed by what actually drives patient inquiries in this specific market.

    We optimize your campaigns every week — not bi-weekly or monthly like most agencies. And we mean live, active optimization by real people, not simply plugging your account into automated PPC software and walking away. Behind every account is a full digital support team ready to move quickly and deliver the kind of customer service that’s genuinely hard to find.

    Our approach goes beyond paid ads. Because our PPC and SEO managers collaborate directly with our web team, the websites we build are designed from the ground up to perform — not just look good. Everything is built to convert the traffic you’re paying to attract.

Websites

A Google-friendly website designed for conversions can make your SEO and PPC really work for you. 

Monthly low payment terms available. Digital SEO/PPC + website packages available, starting as low $1,100/month. 

Essentials

$6,450

Best for: General dentists or specialists seeking a professional website and a strong local presence.

Includes

  • 5 feature pages, 1 services page, with all other services, 3 implant pages, About, Meet, Gallery, Contact
  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding
  • SEO- and PPC-ready structure
Provides a strong website that attracts local new patients

Premium

Call for pricing

Best for: Practices wanting to actively grow multiple high-value services, such as implants, full-arch, cosmetic dentistry, full-mouth reconstruction, Invisalign and advanced periodontics, or have several locations.

Includes

  • Designed to support aggressive growth of high-value services through advanced conversion-focused service pages
  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding and choice of layout
  • SEO- and PPC-ready structure
  • Professionally-scripted photoshoot*

*Professional, scripted photoshoot is a vital component in creating a fully custom website that Google likes and will rank well. Website price can be discounted if you can supply us with adequate photos.

**Video shoot available for an additional cost. Includes introduction to the practice, doctor interviews and patient testimonials.

Expanded structure for strong performance across multiple services

Standalone Landing Page

$1,500/ea.

Best for: Practices that want to quickly gain high conversions for patients.

Includes

  • About Us page
  • Contact page
  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding and choice of layout
  • SEO- and PPC-ready structure
Offers high-performant landing pages for targeted patients

Add-Ons

  • Photo Shoot

    • Office + treatment rooms
    • Doctor + team headshots
    • Patient interaction shots
    • Branding + lifestyle photos
    $3,000
  • Videos (up to 6)

    • Doctor interview + messaging
    • Patient testimonial video
    • Office walkthrough + overview
    $5,900
  • Photo Shoot + Videos

    • Multiple patient testimonials
    • Doctor interviews + authority content
    • Service-specific videos
    • Full office + brand storytelling
    $7,900

Implant/Full-Arch Packages

  • Set-Up

    $1,900 one-time

    Includes:

    • Landing page
    • GHL marketing dashboard
    • Call tracking
  • Ads Management

    $1,900/mo

    Includes:

    • Google Ads
    • Facebook Ads

How to Know What You Actually Need

You don’t have to build a new website to get started. We can run SEO and Google Ads on your existing site — a new website is only necessary if yours is genuinely holding your marketing back.

  • When a New Website Is Required

    • Your current site is hard to update
    • It looks outdated or isn’t mobile-friendly
    • It can’t support SEO or ads
    • You don’t fully control your website
  • When You Need Ongoing Marketing

    • You want consistent new patient flow
    • You’re not showing up on Google
    • You rely too much on referrals
    • You want to grow specific high-value services

Get a Clear Plan for Your Practice

We'll walk through your goals, budget, and recommend the right setup based on your services and market.