Our campaigns are designed to attract the right patients while maximizing the return on your advertising investment.
We’ll analyze your demographics, competition and your current marketing, and recommend digital marketing to achieve your marketing goals.
Instant Visibility. Immediate Results.
Google Ads (PPC) places your practice at the top of search results. Get immediate visibility and connect with patients ready to book. It's the fastest way to attract new patients and control your patient flow.
Long-Term Growth. Unpaid Traffic.
Organic results are the natural listings on Google, achieved through Search Engine Optimization (SEO). Build long-term online authority, trust, and consistent, unpaid patient traffic through sustainable growth.
Learn More About SEOOur targeted Google Ads strategies are designed to attract new patients across a wide range of dental specializations. We understand the unique needs of your practice, whether you're looking for general patients or those seeking specific procedures:
Beyond general dentistry, our campaigns excel at driving patient inquiries for highly specific services, ensuring you attract the right patients for your specialized offerings:
We believe in a hands-on, transparent approach. Our Digital Marketing Coordinator serves as your primary point of contact, ready to answer questions, facilitate budget adjustments, and provide ongoing campaign support. To keep you fully informed, we also provide comprehensive call tracking and detailed reporting, giving you clear insights into your campaign's performance and ROI.
We offer a free PPC analysis to evaluate which services for what budget we can successfully do PPC for your office. Factors to analyze include your location, the demographics of your area and the amount of competition. We can also analyze the different options open to you for other digital marketing, such as search engine optimization (SEO), local search We’ll evaluate which type or combination of types of digital marketing will get you the volume of new patients you desire.
Free Marketing ConsultationSuccessful Google Ads campaigns for dentists require more than simply running advertisements. To generate consistent patient inquiries, campaigns must be carefully structured around the services patients are actively searching for.
Effective dental PPC campaigns typically focus on searches such as:
By targeting these high-intent searches and directing visitors to optimized landing pages, Google Ads can generate immediate patient inquiries while your long-term SEO strategy builds organic visibility.
When managed properly, Google Ads allows dental practices to control their visibility, attract new patients quickly, and scale their marketing based on demand.
See some of our most asked questions about PPC advertising here.
Your campaign budget is tailored to your desired volume of new patients and your investment goals. We’ll provide expert guidance on the approximate spend needed to achieve your specific patient acquisition targets, acknowledging the increasing competitiveness in dental advertising.
In addition to your advertising budget, we charge a separate monthly management fee. The specifics of this fee can be discussed during a personalized consultation, where we’ll explore your unique practice needs and marketing objectives. After an initial setup and optimization period, all agreements are month-to-month, offering you flexibility.
Your website plays a vital role in converting ad clicks into new patients. We ensure your site has the essential marketing elements for optimal conversions, as an effective website can significantly increase patient calls. While we primarily focus on Google Ads, we often find that a strong, conversion-focused website is crucial for attracting higher-production or fee-for-service cases. We will thoroughly evaluate your current website to determine its readiness and suitability for our Google Ads campaigns, advising you on any necessary enhancements.
Google Ads (Pay-Per-Click) is the most efficient and fastest way to generate an immediate, significant boost in new patient traffic. When paired with a conversion-optimized website, the results can be remarkably swift and impactful. Our Gilleard Marketing managers, with years of specialized experience, excel at creating and managing high-performing Google Ads campaigns tailored for all types of dental services. If you’re looking to supercharge your patient acquisition and marketing results, Google Ads is an essential strategy.
An effective dental website clearly communicates who you are and the services you provide, building immediate trust. Prospective patients visit your site seeking answers, so a great website anticipates their questions and offers clear, concise responses. For instance, if you aim to grow your family dentistry practice, showcasing a picture of you interacting with children, accompanied by text detailing your philosophy and passion for treating young patients, can significantly resonate with visitors.
Today’s prospective patients primarily turn to the web when seeking their next dentist. To capture their attention, it’s vital to establish a strong online presence through a website that is not only visually appealing but also strategically designed with compelling content that encourages them to stop searching and call your practice.
Key digital marketing strategies like Search Engine Optimization (SEO) and Google Ads (Pay-Per-Click advertising) are highly effective in increasing targeted traffic to your website. Additionally, traditional non-digital marketing methods can still play a significant role, particularly for attracting new patients interested in high-end dental services such as dental implants and complex periodontal treatments.
One of the key advantages of Google Ads is its speed. You can typically start seeing new patient inquiries within the first few weeks of launching your campaign. Consistent optimization over 2-3 months generally leads to more stable and predictable patient flow.
Transparency and measurable results are fundamental to our approach. We implement robust call tracking on all your campaigns, allowing us to accurately attribute incoming patient calls directly to your Google Ads efforts. You’ll receive regular, detailed reports showing key metrics like clicks, impressions, cost, conversion rates, and new patient inquiries, so you always know your return on investment.
Google Ads (PPC) provides immediate visibility by paying for top search results, quickly driving targeted traffic. SEO (Search Engine Optimization) focuses on improving your website’s organic ranking over time, which takes longer to see results but provides long-term, unpaid traffic. Both are powerful, and often complementary, but Google Ads delivers faster patient acquisition.
“The website is up, Google AdWords is running, and we have a lot of new patient phone calls!!!! You have the magic!”
“All you have to do is to let Gilleard Dental Marketing put you out on the internet.”
“Seriously, my new patient flow has increased 100% more than before starting the marketing campaign.”
“Four times as many patients the first month I was with Gilleard.”
Reach out to learn more about how we can build a comprehensive marketing strategy for you that gets results. We cover everything from your online presence to powerful print advertising, always in a way that feels like you. No pressure, no one-size-fits-all.