Dr. Wetzler has been running a successful periodontal practice for 30 years, and came to us with the goal to grow his practice and become less reliant on referrals, and more consistent with direct to consumer/patient marketing. We created a magazine for him and sent it to targeted areas in his community to get the type of patients he was looking for.
"Hello. My name is Dr. Evan Wetzler. I’m a practicing periodontist in Yorktown Heights, New York. I’ve been in practice—private practice—for 30 years. My practice consists of all phases of periodontal treatment, including LANAP—laser periodontal surgery—and traditional periodontal surgery, as well as dental implant placement.
"I’ve been working with Gilleard Marketing for two years now and they’ve produced a beautiful, professional 12-page marketing brochure. The brochure is sent out in a mass mailing directly to the community. And, as a result, I have seen a steady increase in the new patients every month since I’ve started the program—especially full-arch implant cases, which is awesome.
"I continue to maintain a traditional referral practice, but now I can add another avenue of direct marketing by using the brochure going directly to the community. What I like is that now I can refer out all the restorative work that’s needed to my key referrers and really build strong, professional relationships so we can have a two-way street where I get referrals from them and I refer back to them. It’s a very nice way to do it.
"It’s really been a pleasure working with Gilleard Marketing. They’re extremely knowledgeable and very easy to work with. I’d give them a try; I know you’ll be pleased as well as I was. Thank you."