Image of a neighborhood.
Portrait image of Keith Gilleard, owner of Gilleard Dental Marketing.
Keith Gilleard, owner of Gilleard Dental Marketing. Gilleard Dental Marketing has been providing marketing programs for dentists since 2007.

An ideal marketing system for dental implant cases during the Coronavirus

by Keith Gilleard

A basic marketing axiom is that you need to reach your target audiences. For dental implants, target audiences include audiences such as 55+ communities and people in more affluent neighborhoods. The question is: how do you effectively directly reach the people that need implant treatment, including full-arch cases?

We do a lot of marketing for dental implants, and I noticed that since dental offices opened up again many of our clients have been getting even better results with their marketing compared to before COVID.

I analyzed this, and found that a key factor is the method of marketing that we use, which is our custom magazine direct marketing program. These are magazine made specifically for a dental practice and distributed in very targeted neighborhoods.

People are staying at home more and have more time on their hands. Our custom magazines go straight into people's mailboxes and, as they are large, attractive and engaging, they are less likely to be thrown away. Their glossy, color-magazine format also makes them easy to pick up and read.

Image of a map with distribution points marked on the map.

Here you can see a map created for one of our clients by our Distribution Manager. She researches the practice area and picks the ideal neighborhoods. We can target by age, income, household size and more.

Many of a practice's target audiences are not actively searching on the internet. For instance, people who are over 55 are less accustomed to going online to research. Our Custom Magazine Program can reach all your practice's target demographics.

I can give you more details if you want to give me a call or email me. You can contact me through my office at 949-305-6927 or by filling out the form below.

Here is a testimonial. This is from Dr. Rishi Kapur, a general and implant dentist in Georgia.

Portrait image of Dr. Rishi Kapur.

“Gilleard's marketing provides our prospective patients an opportunity to connect with our dental office before they even arrive. The magazine educates them enough, and they feel like they already know you. They come in knowing they want the treatment and are just like 'How can we finance this? How can we do it?'

“We have been mailing magazines out for the last year, and have seen a huge increase across the board with new patients for dental implants, Invisalign and teeth in a day. Before sending out the magazine, we got about 2 full-arch cases every other month. As of November 2020, we are currently getting 8 full-arch cases a month!

“In an age of digital marketing, Gilleard's unique approach has set us apart from others. I cannot thank Keith and his team enough for their help. Thank you.”

—Rishi Kapur, DMD

If you are interested in getting more new patients for the services you are most interested in delivering, call us for a Free Marketing Consultation, or click here to book a consultation online. The consultation is no-obligation and we’ll be happy to give you advice on any aspect of marketing your practice. 

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Free Marketing Consultation

We offer free, no-obligation marketing consultations. We will analyze your practice type, geographic area, demographics and your current marketing. We’ll advise you on which marketing methods will best help you achieve your new patient and practice goals.

Please fill out the form below or call us to schedule: 855-486-2410.