General Dentist Marketing
We have successfully marketed single-doctor and multi-doctor practices, multi-location groups and dedicated implant centers across a wide range of markets.
Digital Versus Direct Mail
While dental digital marketing has vastly increased in competitiveness and cost, there remains an open space for marketing that no one else is using: the high-end direct mail piece.
Most dentists think of direct mail as postcards and brochures, but there is a form of print marketing that is highly successful and reaches people who aren’t searching online.
Custom Magazines
Our 12- to 16-page custom magazines are sold as part of an exclusive program for each dentist. The magazines:
Brand your practice in your community
Are sent to targeted demographics
Reach people not actively searching online
Also reach people who are ready to start treatment—they’re just looking for a good doctor to go to.
The magazine showcases your office, doctor credentials, expertise and competence, your staff and your happy patients.
Your Website—The Pillar of Your Marketing
A dental website should present all the benefits of going to the practice and provide authentic service pages with content that shows the doctor's credentials, their approach and information that would answer the typical reader's questions. It should have testimonials, payment options, interesting articles. It should be built to convert visitors to new patients.
While many dentists’ websites are attractive with engaging home pages, few meet the above description throughout. This means any SEO or advertising done to the page isn’t going to a site that will convert the traffic.
A solution has been to provide other landing pages, but these don’t build the practice brand and organic rankings.
Effective Dental Digital Marketing
We provide expert digital marketing with PPC (Google/Facebook Ads) and SEO, designed to use your budget optimally.
Real Client Success
“The bottom line is that Gilleard has transformed our practice. If any office wants to take it to a new level, Gilleard is a MUST-have factor in that journey.”
“This magazine has been absolutely amazing in the response created from both existing and new patients alike. It has created for us the ‘expert status’ necessary to attract patients for the procedures which we most desire to perform.”
Grow the Services You Most Want to Provide
The first step is a comprehensive marketing consultation and analysis. We’ll analyze your geographic area, the competition and your current website and marketing, and provide you with a strategy to increase your new patients.
We’ll recommend the type of marketing that will best fit your situation.
