Hear From Our Dentists

"Gilleard's marketing provides our prospective patients an opportunity to connect with our dental office before they even arrive. The magazine educates them enough, and they feel like they already know you. They come in knowing they want the treatment and are just like 'How can we finance this? How can we do it?'

"We have been mailing magazines out for the last year, and have seen a huge increase across the board with new patients for dental implants, Invisalign and teeth in a day. Before sending out the magazine, we got about 2 full-arch cases every other month. As of November 2020, we are currently getting 8 full-arch cases a month!

"In an age of digital marketing, Gilleard's unique approach has set us apart from others. I cannot thank Keith and his team enough for their help. Thank you."

Update October 2021:‍

"The magazine is geared to the type of patients we want, the older demographic. It’s been phenomenal. Someone even came 10 months after getting the magazine, he had been waiting to come and see us. He had the magazine all crumpled.

"You have had a real positive impact on us. We were doing well before but it has really gone to another level and a lot of it can be attributed to the magazine and its content. We went from $3.5 million before the magazine to $4.5 million at the end of 2020 and that was with being closed for 2 months. Now we are on track for $6.5 million. Major credit goes to the magazine.

"I told one of our colleagues in Georgia about the magazine as he asked what our secret to success was. He signed up with you and said that after just one month of distribution of 5000 he made the money back from the magazine, and more.”

"I've tried billboards, radio ads, paid online ads...they were okay. The magazine has been really good to us. Print is still such a good medium for dental, especially for patients with big problems. The magazine helps to capture all the low hanging fruit of patients that need and want help but they just don't look online. There are patients who have come in who are just waiting for something like the magazine to come to their home, and they come in ready to start treatment, no questions asked. There are patients who have come in saying they've gotten the magazine three or even six times, and their magazine has written notes all over it. By continuing to send it out to the same areas, I've sort of become the local guru on dentistry, and I stick in patients' minds as the one to go to for their dental needs. Gilleard is by far the only marketing company I've worked with where I've gotten a positive return."

"The greatest value of the custom magazine is the instant credibility it creates. The magazine positions us as the local expert while educating patients about the procedures we provide. It looks and feels like a legitimate publication, not an advertising piece.  Many rural folks don’t realize we are here in their backyard and offer what we do so this helps us get the word out.

"Although we also invest heavily in digital marketing, it is hard to beat a physical, large format publication for the baby-boomer generation, particularly patients considering implants or full-mouth reconstruction. As we get older, many of us would still rather hold something substantial in front of us than try to read everything on a phone. There is something reassuring and authoritative about a well-produced printed magazine.

"We use the magazine as both an educational resource and a credibility-building tool throughout the community. Prospective patients can learn about dental implants, full-mouth reconstruction, and the other services we provide before they ever walk into our office.

"By the time they schedule a consultation, many have already read our answers to the same questions they would ordinarily ask during the appointment. They arrive more knowledgeable, more comfortable with the procedures, and already viewing us as the experts. That changes the entire tone of the consultation because we are not beginning at zero and trying to establish trust like we did historically.

"The magazine is not necessarily going to produce a flood of new patients every month and I would be suspicious of anyone promising that. Its real strength is the quality and readiness of the patients it does generate.

"Depending on the month, we may see anywhere from two to six full-arch cases directly from the magazine. These patients tend to be better educated and more prequalified because they already understand what we do and why we do it. That makes consultations more productive and case acceptance easier.

"It’s the long term credibility created within the community that’s hard to quantify. People repeatedly encounter the magazine, recognize our practice, and begin to associate us with implant dentistry and comprehensive reconstruction. That kind of positioning has value well beyond the number of leads generated that month.  That type of positioning within the marketplace has patients coming to us from referrals that aren’t our patients as well.  They just read the magazine and therefore recommend us even without having met us.  That’s a bonus referral.

"Patients routinely tell us how informative they find it. Some say they have read it two or three times. They will bring it into the office crinkled, folded, and well-worn from being carried around in a purse—which may be the finest compliment any printed publication can receive these days.

"What is especially valuable is that they do not treat it like disposable advertising. They keep it, study it, and use it to become more familiar with the procedures we offer. They often arrive already knowing quite a bit about their options and feeling as though they know us. That makes it much easier to have an honest, productive conversation about treatment.

"I reluctantly share that we have been extremely pleased with Gilleard and what the magazine has done for our practice. It has been my edge, my secret lead generator, my ace card these last few years.  ROI becomes a non-issue on the first month of ten drops if you have a high ticket item.  It has helped us do the numbers we do and I am a big fan of both the publication and the way their team has helped position us in our community.  There….  The secret is out!"

“Hi, my name is Dan Marinic. I’m a general dentist; I’ve been practicing about 33 years. I started doing full-mouth rehabilitation about 30 years ago, and currently our office does large implant cases, cosmetic cases, CEREC® cases and full-mouth rehabilitation. About 12 years ago, I did my first 16-page magazine with Gilleard in Evanston, Illinois, which is just north of Chicago, and it was wildly successful.

“Recently, I got tired of being cold and moved to Sedona, and started a practice from scratch. Didn’t know a soul here. And before even I started building out the office, I went back to Gilleard and had them put together another magazine—and it’s also a 16-page magazine—and we’ve been getting 50 new patients a month since we started the practice three-and-a-half months ago. These patients have asked for implants, full-mouth rehabilitation…

“So, the interesting thing about the magazine is, when we were developing the magazine, they asked what type of patients I would like to get. And the magazine actually attracts, because of the articles, the exact type of patients—the implant patients, the full-mouth rehabilitation patients, as well as cosmetic patients. And, when the patients come in, they already anticipate that they’re going to have the work done here in our practice.

“So, to start a practice from scratch and to be able to have 158 patients in three-and-a-half months is basically unheard of. This is, as I said, our second magazine that we’ve done with them. Had a long relationship. They do a phenomenal job. They’re working out our distribution plan—in fact, right now our problem is that we can’t handle the number of new patients that are coming in, and we’re trying to work on staffing properly so that the patients get a proper new patient experience.

“So if you’re interested in growing a cosmetic practice, an implant practice, CEREC—give Gilleard a call and you’ll be surprised at the number of patients that you’ll be able to get to grow your practice. Thanks so much.”

“The magazine Gilleard put together for me has been the most cost-effective marketing tool I’ve ever used. I have had more quality large cases come in ready to do treatment with this magazine, dollar for dollar, than any other form of marketing I’ve ever used. I wholeheartedly recommend this company to any dentist looking to take things to the next level.”

“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment, now after sending out the magazine we’ve reached the right public who need our services.

“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out 5 weeks now where before we may have been booked out 2 weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.

“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”