Boost Your Periodontal Practice: Simple Marketing Strategies That Pack a Punch

As a periodontist running a small practice, you might think effective marketing is out of reach. But guess what? You don't need a Madison Avenue budget to attract new patients and grow your practice. Let's dive into some straightforward, cost-effective strategies that can make a big impact.

Harness the Power of Digital Storytelling

In today's digital age, storytelling is king. Here's how you can leverage it:

1. Custom Dental Websites

Websites made to feature dental implants, full-arch, cosmetics, periodontics and more

Your website is a vital tool for obtaining new patients. An attractive website is not enough— it also needs to be an effective marketing vehicle.

Most dental websites' customization ends at home and about us pages. The rest of the pages are usually generic and not designed to get new patients. On Gilleard custom websites, each featured service is treated like a landing page, designed to engage and convert throughout the site, not just the home page. This is vital for dental implant and full-arch marketing.

Our websites are also built to have high performance and fast load times.

2. Effective Pay-Per-Click Advertising

Pay-per-click (PPC) is a form of advertising provided by search engines, primarily Google (Google Ads), and by social media platforms such as Facebook and Instagram. An ad appears in search results or on social media, and the advertiser pays when someone clicks it.

For instance, typing “dental implants near Chicago” into Google returns various results. Usually, there is one or more ads at the top, some ads in Google Maps and often ads at the bottom of the results.

PPC is a good way to quickly get your website to the top of search engine results.

3. Optimize Your Online Presence with Dental SEO

Our websites are designed to be search engine-friendly and engage your web visitors. Both are necessary for high search engine rankings. We can also modify existing websites to be Google- and search-engine-friendly.

The First Step

Make your website a search-engine-friendly conversion machine

There are many factors that go into making a website search engine and conversion-friendly. Many of these get overlooked in building a website. We make our websites with full on-site search engine optimization.

We can also optimize your existing site. This can include a performance update, adding key phrases, redoing various "tags" that signify to search engines what your website is about, and updating the content.

Moving Your Website Up in Search Engine Results

Full website optimization can, by itself, move your website up in search engine rankings. We allow all the optimization changes to "take" before moving forward with a strategy to improve your website's rankings. This can include engaging in social media, creating a blog and a strong focus on Local SEO.

Ready to Elevate Your Practice?

Implementing these simple yet effective strategies can help your periodontal practice stand out in a crowded market. Remember, consistency is key. Start with one or two strategies and build from there. Need help crafting a comprehensive marketing plan tailored to your unique practice? At Gilleard Dental Marketing, we specialize in helping periodontists like you attract more patients and grow their practices. Let's chat about how we can take your marketing to the next level!

Call 855-486-2410 or request an appointment online.