Martha Sanger
Gilleard’s custom magazine program helped Dr. Sanger attract more qualified patients and larger cases, fueling the growth and expansion of her practice.
Originally trained as a periodontist in Colombia, Dr. Sanger moved to the United States and earned her license to practice dentistry in California. After 10 years, she saw her stats dip for the first time and wanted to stop the trend. She turned to Gilleard Dental Marketing, which began promoting her practice as the go-to destination in her area for large-case, full-mouth reconstructions.
“The money we spend with Gilleard gets results, and we get bigger cases,” says Dr. Sanger. The program has helped her attract qualified patients who are ready to invest in the comprehensive treatments she provides, including full-mouth grafts, full-mouth osseous surgery, All-on-4 treatment, full-mouth reconstructions, dental implants and periodontal procedures.
“What’s great about the magazine is that the patients who come in are already pre-sold on using us,” she continues. “Our collections are up $30,000–$90,000 per month, and recently we had our highest collections ever.”
Because of the increase in new patients brought in by the magazine, Dr. Sanger was able to purchase the building next to her existing practice, hire another periodontist and open a second office.
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