Richard Sullivan IV
Fourth-generation dentist Dr. Richard Sullivan IV wanted to grow his practice’s implant cases—especially high-value full-arch cases. Gilleard Marketing created a custom magazine that positioned Dr. Sullivan and his father’s practice as the area’s premier destination for comprehensive implant care.
“Working with Gilleard has been a game-changer for our practice,” says Dr. Sullivan. “Their magazine has helped us reach a whole new level in patient acquisition, especially with high-value cases like full-arch implants.”
“It’s rare to find a marketing tool that delivers this kind of consistent ROI, and I couldn’t be more pleased with the results.”
Now in its fifth year of using the magazine, the practice continues to see a steady influx of new patients and high-value cases. So far this year, the magazine has generated $147,000 in closed production—including $67,000 in July alone.
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