Custom Dental Marketing
That attracts volumes of new patients to your practice
Cutting-edge marketing techniques used by multi-billion dollar corporations introduced into the world of dental marketing by Gilleard Dental Marketing
Similar to dentistry, marketing is an art and a science, and one size doesn’t fit all. Each dentist and each practice is unique with differing objectives and unique challenges. We apply the science of marketing to plan what will work best for that practice, and use aesthetics to create impact.
Using cutting-edge marketing principles, we can help you not only get a good flow of new patients, but also get more of the new patients you would like to attract. Whether you are a beginning practice that needs a strong new patient flow, or an existing practice that would like to refine its market to attract the bigger cases, such as cosmetic makeovers, dental implants and full-mouth reconstruction, we have the know-how and experience to help you.
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Expert Internet Marketing
A main focus for us is Internet Marketing. It is well established that in this age strong Internet Marketing is a must, as your contemporary dental shopper uses the Internet to find and decide which dentist to go to. But what constitutes strong Internet marketing?
You can break it down into two basic steps:
- A website that is a successful marketing vehicle in its own right
- Marketing to drive the right prospects to the website. This includes, as the main methods of achieving this, pay-per-click advertising (PPC) and search engine optimization (SEO). Additionally, social media such as Facebook, blogs and review sites.
As a Google AdWords Certified Partner, and by partnering ourselves with some of the most renowned search engine optimizers in the industry, we know how to drive the type of potential patients you would like to your website.
Where we really differ from the majority of dental marketing companies, or any Internet marketing company, is that we provide a website that will be effective in marketing the practice.
Most websites you can commission come with generic copy [marketing text] that has little to no personalization and uses only stock photography, with perhaps a photo or two of the dentist and his practice.
Most dental websites don’t employ even the most elementary marketing devices used by successful ad agencies and corporations.
This type of website does not interest or persuade a prospective patient that you are the right dentist to go to.
In short, you can get all the hits onto your website you want, but if they are not the right people viewing, and when they arrive if the website itself doesn’t give a compelling argument about why they should choose your practice for general/cosmetic/implant dentistry, etc., then you have effectively wasted your money.
Solid background in ad agency and corporate marketing techniques
Keith and Deborah Gilleard, the principals of our marketing agency, come from a successful background in corporate and ad agency marketing, and apply these best practices to dental practices.
They have manned our marketing agency with personnel who are experienced and competent in their field, including our award-winning Creative Director, our veteran graphic artist Art Director, our Internet Marketing Manager who is not only Google qualified, but also has a degree in Computer Sciences, and our Client Services Manager with seven years of experience helping dentists and other clients achieve a fully satisfactory experience.
Market Research — A key to success
Key to successful marketing is an understanding of what makes your prospective patient tick. What will get them interested in coming into your practice and doing the dental work they need for an attractive and healthy smile.
We have conducted thousands of surveys of dental patients and prospects on subjects such as dental implants, cosmetic dentistry, general dentistry, what they want from a dentist and much more.
But as every dentist and his location is unique, we do market research for each dentist before beginning work for them, including a competitive and demographic analysis and a custom survey. As a result, we, and you, are not making wild guesses in what to write and what imagery to use.
If you’d like a Free Marketing Consultation to see how we can help you, call 855-743-6310 or click here to schedule online.