Dental Implant Marketing that Reaches Beyond Digital
Our Full-Arch & Dental Implant marketing includes state-of-the-art digital marketing and powerful targeted direct mail. It can reach active searchers as well as qualified prospective patients difficult to reach online.
Schedule a Complimentary Implant Marketing Consultation to find out if it is a good fit for your practice.
“Without question, a Gilleard magazine is the best way to market your implant and high-production services.” – Tarun Agarwal, DDS
A Reliable Source of Full-Arch & Implant Leads
Looking for more full-arch and implant patients—or a better solution than your current implant marketing?
Most dental implant marketing relies heavily on Google and Facebook advertising. This leaves dentists, specialists and dedicated implant centers competing intensely for the same limited pool of active prospects.
Our implant and full-arch marketing gives you a large pool of potential new patients. This system is powered by two main engines:
- A website focusing on implant and full-arch that effectively converts visitors to new patients, as well as building your long-term implant brand.
- A custom magazine mailed to your qualified demographics, many of whom are not actively searching online—building your pool of prospects beyond the typical implant marketing company’s reach.
Clients can take advantage of one or both of our implant patient generating engines.
With both print and digital working together, you can reach far more of the potential implant and full-arch patients in your market.
A Different Approach to Digital Full-Arch Marketing
Build your full-arch brand and your office as a reputable implant treatment center
Our primary objective is to build your full-arch brand. No matter what else you do in marketing, your prospective patient will land on or Google your website. Your entire website needs to have content that makes it clear you have the credentials, expertise, experience and results to provide successful full-arch treatment. It also needs to successfully convert the visitor to a patient.
Pitfalls of Typical Full-Arch Marketing
- Many full-arch campaigns use standalone landing pages designed primarily to generate leads. While these can convert advertising traffic, they don’t build your implant brand or your organic rankings, as they are not tied to your own website.
- People will Google your website, and it needs to have a strong focus on full-arch. Most serious prospects will do additional research to determine credibility after arriving at your landing page. If your own website doesn’t have a clear focus on implants and full-arch, they can lose interest in your practice.
- Facebook advertising produces cold “leads” that can be difficult to convert. Most full-arch marketing leans heavily on Facebook advertising, which can produce a volume of leads but many are unqualified or just browsing.
The solution is a strong website plus intelligent online advertising and SEO.
Find out if your website is pulling its weight, get an analysis of your current full-arch marketing and find out how we can help you!
Expert PPC for Implants and Full-Arch
We’ve been doing dental and implant PPC since 2008. We use the digital tools that will get your practice the best results. We can build your implant and full-arch rankings on Google with first class SEO, get you immediate new patients with Google Ads and use Facebook/Instagram Ads for remarketing or to supplement your leads.
Are You Reaching Everyone Who Is a Prospect for Full-Arch Treatment?
There is a large often-overlooked pool of qualified prospective patients who are difficult to reach through the usual methods of marketing implant dentistry—SEO, Google or Facebook ads.
They may:
- Be unaware of the implant solutions now available
- Have delayed doing something about their teeth
- Be anxious about dental treatment
- Feel uncertain about where to begin
- Be trying to find a doctor they trust
Our custom magazine introduces these prospective patients to the available solutions, builds confidence in your expertise and gives them compelling reasons to contact your practice. Digital remarketing then reinforces your message.
“Working with Gilleard has been a game-changer for our practice. Their magazine has helped us reach a whole new level in patient acquisition, especially full-arches and cosmetic dentistry.”
“The patients coming in from Gilleard’s marketing are ready to move forward. They tend to have higher disposable income and ready to do full-arch or full-mouth work.”
“The money we spend with Gilleard gets results. We get bigger cases. The patients that come in are pre-sold on using us.”
“Without question, a Gilleard magazine is the best way to market your implant and high-production services.”
“You have had a real positive impact on us. We were doing well before but it has really gone to another level, especially with high-value cases. A lot of it can be attributed to your marketing.”
“Gilleard is the key tool for opening the pipeline of good patients who need my help.”
Schedule a free consultation to discuss the right marketing strategy for you.
Tell us what you’re trying to grow, and we’ll walk you through how we’d approach it. No pressure, no generic pitch.
How Our Full-Arch & Dental Implant Custom Magazines Work
1. THE CUSTOM MAGAZINE
At the core of the marketing system is our 12- or 16-page magazine, mailed to carefully selected demographics and communities in your market. It is designed to educate prospective patients, build confidence in your practice and motivate readers to schedule an implant or full-arch consultation.
Many recipients are not yet actively searching online or responding to social media advertising. They may still be considering what to do, delaying treatment or unaware of the solutions available to them.
Your magazine can showcase:
- Your implant credentials and experience
- Full-arch and dental implant options
- Advanced technology
- Patient stories and before-and-after results
- Financing and consultation options
- Other high-production services you wish to feature
Unlike a postcard or a simple brochure, the magazine provides a lot of authority and education. Prospective patients can learn about the solutions to their dental issues and develop trust in you as their dentist.
2. FACEBOOK REMARKETING
We create a dedicated implant mini site that carries the visual identity, features and patient stories from your magazine. We can alternatively use or update your own website, or build you a new one.
The website address and QR code are featured in the magazine. When readers visit, they see the same doctors, imagery, treatment information and calls to action, reinforcing the trust established by the printed piece.
We remarket to the microsite visitors with Facebook and Instagram ads. This reinforces the messaging and your brand, and the number of calls to your office.
3. SEO AND GOOGLE/ FACEBOOK ADS
Your implant mini site can also serve as a high-quality destination for Google Ads, Facebook and Instagram campaigns and implant-focused SEO.
Unlike a solitary standalone implant landing page, it gives prospective patients access to the doctor’s credentials, treatment options, patient stories, educational information and multiple opportunities to schedule.
The microsite can be tied to your main website to support your broader implant SEO strategy and strengthen your practice’s online implant and full-arch brand.
Need a quality, high-converting website that features dental implants? We can build you a full website or a dental implant center website. Click here to learn more.
Ready to grow your practice?
Free marketing consultation to strategize the best marketing approach for help achieve your practice growth goals. No fee, no pressure to buy anything - let’s just talk so we can put together a plan for you.