Implant and Full-Arch Marketing That Gets Qualified New Patients
Custom
Magazine
Marketing
Precise targeting of qualified implant and full-arch new patients
Custom
Magazine
Direct Mail

Don’t waste your marketing budget on cold new-patient leads!

IN THE PAST FEW YEARS DIGITAL MARKETING COSTS HAVE SKYROCKETED AND ARE ATTRACTING UNQUALIFIED PEOPLE, especially for competitive services such as implants and full-arch treatment. What’s more, the digital space is so busy, it’s hard to set yourself apart and brand your practice. Our Custom Magazines bring qualified new patient for implants and full-arch.

Why Custom Magazines?

Our custom magazines can be targeted to the exact audiences that need implant and full-arch treatment and are qualified to get it. Many of these people are not looking online. A high-quality direct mail piece such as a custom magazine ends up being generally more cost-effective than digital for implant marketing, and can get better results as you are reaching more people.

Not Your Average Print Piece

Our Custom Magazine Program goes far beyond the normal direct mail. And it needs to. Postcards, fliers and small brochures don’t have impact needed to brand your practice as a go-to implant office.

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“2024: The State of Direct Mail Marketing”
— Lob and Comperemedia

“You get quality patients that read the magazine, better than people on the internet and Google.”

Ilya Benjamin, DMD.
General Dentist in Las Vegas

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IMPLANT MAGAZINES
IN BRIEF

  • 8- to 24-page magazine focused on implant and full-arch, designed and written just for your practice.
  • Custom photo shoot with our experienced photographer.
  • Custom copy. No ChatGPT!
  • Designed to attract and engage your target audience.
  • We mail to your best target audiences. We can plan the routes by neighborhoods. With over 15 years of experience behind us we know how to reach your key audiences.
  • Created to brand you and your office as implant experts.

Custom Magazine of Dr. Scott Clayhold,
Oral Surgeon in Issaquah, WA.

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16

YEARS EXPERIENCE IN MARKETING IMPLANTS AND
FULL-MOUTH WITH CUSTOM MAGAZINES

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“The magazine Gilleard created for our office in South New Jersey has consistently provided us with a flow of new patients looking for serious dental work.”

— John Nosti, DMD, FAGD, FACE, FCOI
General Dentist

Full-Arch Marketing 2024

Enough had changed in the marketplace that we embarked on a comprehensive study of the full-arch market so we could offer the most relevant marketing to our clients. We surveyed hundreds of people who had either received full-arch treatment or who were looking for a dental office. We did a thorough review of the competitive landscape for implant dentists. Here are some of our key findings.

85%
of patients surveyed prefer to go to an office that is focused on full-arch treatment.
A high percentage look for an experienced implant surgeon or a dedicated implant center for their full-arch treatment. They figure that these offices will have enough knowledge and experience to do a good job.
▲ Key Takeaway
Your marketing should clearly show that you area go-to dentist for full-arch treatment.
64%
said that the skill and experience of the doctor was the most important regardless of cost.
A growing trend we see is offices competing on costs. This can draw in unqualified patients who are just “shopping.”
▲ Key Takeaway
Make sure your marketing highlights your experience, credentials and results.
Our Custom Magazines have plenty of space to show case your office and full-arch treatment.
82%
checked out two or more dental offices before choosing their implant dentist.
Many people checked out several offices, especially those looking for full-arch treatment.
▲ Key Takeaway
Realize that full-arch treatment has become a competitive commodity and structure your marketing and new patient line to be easy for new patients to realize your are the right office to go to.
Custom Magazines For Every Practice
We service general dentists, periodontists, prosthodontists and oral surgeons. Our clients are in busy metropolitan, suburban, urban and rural areas. We know how to market for any type of practice.
 
BRAND YOUR OFFICE AS THE GO-TO IMPLANT CENTER
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Our magazines are great branding pieces. Best results are obtained by sending out magazines over a period of at least two years in a volume that will saturate your target areas.

Our clients that have been sending out their custom magazine for years get a high consistent level of return.

 
MARKETING TAILORED TO YOUR TYPE OF OFFICE AND BRAND
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Each practice has their own “brand”. We tailor the magazine to fit your practice. Including:

  • General dentist
  • Multi-specialty
  • Oral surgeon
  • Periodontist
  • Prosthodontist
  • Dedicated implant center
 
ENGAGE RECIPIENTS — GREAT FOR COMPETITIVE AREAS
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Pack a punch with emotional magazine covers that also promote the expertise of the dentist(s) and dental office.

These covers can be alternated with the branding covers and are great in busy metro areas where competition is usually very high for implant and full-arch cases.

 
MARKETING TAILORED TO YOUR TYPE OF OFFICE AND BRAND
8-PAGE LASER-FOCUS MAGAZINE
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Keep your magazine succinct and to the point. Our most economical version and also a great magazine for the newer full-arch implant dentist.
12-PAGE & 16-PAGE
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People looking for implant and full-arch treatment like to read about the experiences of others. Our 12-page and 16- page magazines provide plenty of room for patient stories. We can also include other services such as cosmetic and gum treatment.

PREMIUM MAGAZINE
20 TO 24 PAGES

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Our premium magazines provide a showcase for your office and implant services. With open layouts and large images, we can make a magazine that serves as a brochure and a talking point as well as a direct mail piece.
 
CREATE SYNERGY WITH A CUSTOM WEBSITE AND PRINT
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85%
PEOPLE SURVEYED SAID THEY WOULD ALSO LOOK AT THE DENTIST’S WEBSITE

Most magazine recipients also check the dentist on the web if they are interested in moving forward. A maxim of good marketing is to repeat your message and your website should match your print marketing.

All too often we see clients’ websites that have their full-arch treatment buried in the website, or their implant and full-arch pages are generic and purely informational— lacking any information about the doctor(s), results or imagery to make the page real and interesting.

We can create a website or landing pages that use the same assets as your custom magazine; and have the same look and messaging to reinforce the value of your office.

We can also pack a double-punch and run Google advertising to capture the people looking in the moment for implant treatment. We can even synchronize the ads so the coincide with the magazine’s distribution. Learn more about our Digital Implant Marketing.

Free Marketing Consultation

Learn more about our custom magazine program and if it’s a good fit for you. We’ll discuss your goals for implant and full-arch and any challenges you’ve had in marketing.

Call 855-486-2410 to schedule your consultation, or use the form below.

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