Growing Your Practice with Custom Magazines

November 6, 2014
by Keith Gilleard

Successful, professional dentists on Custom Dental Marketing magazine covers

Our websites provide an excellent platform for Internet marketing to drive new patients into the practice. For practices that want to grow more, our most successful companion marketing item by far has been our custom magazine.

New patients statistics for our clients doing our custom magazine program are similar to or even better than their website new patient numbers, especially for the type of cases sold. Our magazines attract and interest patients interested in full-mouth makeovers, dental implants, orthodontics and other larger-case services.

The magazine works synergistically with the website, further reassuring the prospective patient that they have found the right doctor.

A client in a small town in New Hampshire told me over the phone a couple of weeks ago that a patient came in with the magazine to show our client the work she wanted done. He told her it would cost her $80,000, and offered a payment plan. She insisted on paying it in full!

Example Custom Dental Magazines on display

Dr. Gray’s practice, McCalla Dental, has been receiving phone calls on the order of 200-400+ per month from this magazine issue alone.

If you are interested in finding out if we think our custom magazine program will work for you, please contact us.

We give our Internet Marketing Program and website clients a 10% discount on our custom magazine program.

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.