Instead of boring you with some of my ill-equipped know-it-all, I figured I would provide statistical trends for your coffee break enjoyment. And an infographic to help wash it all down.
Website traffic from desktops decreased by 10% between 2012 and 2013, while traffic from tablets and smartphones increased by 77.81% and 99.61%, respectively.
56% of American adults are now smartphone owners.
By the end of 2013, there will be more mobile devices on Earth than people.
27% of companies worldwide planned to implement location-based marketing in 2013.
48% use or would like to use a smartphone to shop while in-store or on the go.
Mobile and desktop usage could achieve parity within a couple of years if both maintain a consistent trajectory.
By 2014, mobile internet is expected to overtake desktop internet usage.
55% of mobile users access the mobile web.
Of the 70% of shoppers who used a mobile phone while in retail stores during the 2012 holidays, 62% accessed that store’s site or app.
Retailers’ apps with a store mode gather 5x more engagement. This is a pertinent datum for service providers as well, indicating the desire and reach for mobile usage and transactions.
