October 22, 2014
by Keith Gilleard
Instead of boring you with some of my ill-equiped know-best, I figured I would provide statistic trends for your coffee break enjoyment. And an info graphic to help wash it all down.
Website traffic from desktop saw a 10% decrease in volume between 2012 to 2013 while website traffic from tablets and smartphones saw 77.81% and 99.61% increases respectively.
56% of American adults are now smartphone owners.
By the end of 2013, there will be more mobile devices on Earth than people.
27% of companies worldwide planned to implement location-based marketing in 2013.
48% use or would like to use a smartphone to shop while in-store or on the go.
Mobile and desktop usage could achieve parity inside a couple years if both maintain consistent trajectory.
By 2014, mobile internet is predicted to take over desktop internet usage.
55% of mobile users access mobile web.
Of the 70% of shoppers who used a mobile phone while in retail stores during the 2012 holidays, 62% accessed that store’s site or app.
Retailers’ apps with a store mode gather 5x’s more engagement. This is a pertinent datum for service providers as well indicating the desire and reach for mobile usage and transaction.
Read more about making your website mobile or iPad friendly
About the Author
Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.