Instead of boring you with some of my ill-equiped know-best, I figured I would provide statistic trends for your coffee break enjoyment. And an info graphic to help wash it all down.
Website traffic from desktop saw a 10% decrease in volume between 2012 to 2013 while website traffic from tablets and smartphones saw 77.81% and 99.61% increases respectively.
56% of American adults are now smartphone owners.
By the end of 2013, there will be more mobile devices on Earth than people.
27% of companies worldwide planned to implement location-based marketing in 2013.
48% use or would like to use a smartphone to shop while in-store or on the go.
Mobile and desktop usage could achieve parity inside a couple years if both maintain consistent trajectory.
By 2014, mobile internet is predicted to take over desktop internet usage.
55% of mobile users access mobile web.
Of the 70% of shoppers who used a mobile phone while in retail stores during the 2012 holidays, 62% accessed that store’s site or app.
Retailers’ apps with a store mode gather 5x’s more engagement. This is a pertinent datum for service providers as well indicating the desire and reach for mobile usage and transaction.