April 17, 2023
by Keith Gilleard
Some people say print is dead, but it's not true! The digital space is crowded, and there are more dentists competing for online advertising. Costs for advertising on Google and Facebook keep going up. Even if you get exclusivity with your agency, other dental marketing companies can advertise to your competition in your area. Our custom magazines avoid this competition and reach your target audience directly.
There is another issue with using digital marketing for implants, especially Facebook. You can get a high quantity of "leads" but a low percentage of them schedule, much less arrive.
Dollar-for-dollar, the magazine usually ends up getting our clients more quality new patients for implants and full-arch (with less effort) than digital.
⦿ Exclusive to Your Area
The custom magazine is truly unique and we won't put another dentist in your area. The magazine's large, glossy format, 12 or 16 pages of engaging content, and distribution into your key areas will make it easy to be branded as a top dental implant practice in your community.
⦿ We Reach Your Key Target Demographics
The custom magazine gets distributed on a monthly basis to key demographics in your area. Many of these are not easy to reach online, such as the older demographic, people who are procrastinating and people who are unaware of the solutions available to them.
Success Story — Dr. Bernard Ang, General, Cosmetic & Implant Dentist
Dr. Bernard Ang has a single-doctor practice in Amherst, a small town outside Manchester, MA. He has been a Gilleard Custom Magazine client since 2012.
“I wanted to let you know that I’ve been doing really well with the magazine! The other day I met a magazine patient and was talking to him for less than five minutes and the patient said 'Okay, yes, when can we do this?' and signed up for $60,000 worth of treatment. That same day I placed 7 implants on another magazine patient. Lately, I've been signing up patients left, right, and center from the magazine! Last year I did $1.9 million in treatments, and this year, I'm already up to about $1.4 million! And it's only June (2022)!”
Free Marketing Consultation
We’ll evaluate your practice and assess what the best marketing strategy will be for you. We’ll answer any of your questions and provide information on what return you could expect from your marketing investment.
Call us at 855-486-2410 or schedule online.
About the Author
Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.