Dental Digital Marketing Pricing

Clear pricing for dental websites, SEO and pay-per-click advertising.
  • Custom digital marketing for general dentists, specialists and implant practices
  • Strong expertise in procuring high-value cases
  • Designed to generate real patient inquiries
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Dental SEO Packages

Transparent Pricing. Dental Industry Experience. Built for Real Growth.

No long contracts. 6-month initial agreement to build top-level SEO. Month-to-month after that. 

  • Dental SEO

    $975/mo

    Choose the service you most want to grow and add additional services at any time.

    Purpose:
    Improve your local visibility, improve your AI search standings, move up in search rankings and attract more patients for your most profitable procedures.

    Includes:

    • On-site page optimization and supporting content & blog growth
    • Local dentist SEO campaigns
    • Optimization for AI search
    • Google Business Profile management
    • Yelp, Apple Maps & Bing optimization
    • Website SEO improvements
    • Call tracking & reporting

  • Additional Services

    +$250 per month each

    We can optimize your website and local search presence for virtually any dental service or specialty.

    Dental Implants
    Full-Arch
    Cosmetic Dentistry
    General Dentisty
    Periodontal Treatment
    Sedation Dentistry
    Emergency Dentistry
    Invisalign
    Veneers
    Oral Surgery
    Prosthodontics
    Dentures
    TMJ
    Sleep Apnea
    ...and more!

PPC Advertising

Expert pay-per-click (PPC) advertising. Immediately generate more qualified new patients for your most profitable services through targeted online advertising.

  • Dental PPC Management

    $850/monthFor one dental service

    Includes:

    • One primary service, such as dental implants, periodontics, full-arch, cosmetic dentistry, general dentistry
    • Campaign setup and management
    • Google Ads management
    • Conversion tracking
    • Call tracking
    • Monthly reporting
    • Ongoing optimization
    • Website/landing page optimization for optimum conversion
    EACH ADDITIONAL SERVICE CAMPAIGN
    +$275/month
    LANDING PAGE CREATION AND SET UP
    +$850 one time fee
    In some cases best results are obtained by making a dedicated landing page on your website or creating a standalone one. 
    Facebook/Instagram PPC Advertising
    +$500/month
    We typically recommend beginning with Google Ads to capture people actively searching for dental services.

    Minimum 7-month contract; month-to-month after. PPC requires at least 6 months to fully optimize with Google or Facebook.

  • PPC Services

    Choose your primary service.
    Additional services $275/month.

    Dental Implants
    Full-Arch
    Cosmetic Dentistry
    General Dentisty
    Periodontal Treatment
    Sedation Dentistry
    Emergency Dentistry
    Invisalign
    Veneers
    Oral Surgery
    Prosthodontics
    Dentures
    TMJ
    Sleep Apnea
    ...and more!

  • The Gilleard PPC Difference

    We work exclusively in dentistry — and that focus makes a real difference. Our account managers bring deep, hands-on experience with dental PPC and SEO, and every strategy we build is informed by what actually drives patient inquiries in this specific market.

    We optimize your campaigns every week — not bi-weekly or monthly like most agencies. And we mean live, active optimization by real people, not simply plugging your account into automated PPC software and walking away. Behind every account is a full digital support team ready to move quickly and deliver the kind of customer service that’s genuinely hard to find.

    Our approach goes beyond paid ads. Because our PPC and SEO managers collaborate directly with our web team, the websites we build are designed from the ground up to perform — not just look good. Everything is built to convert the traffic you’re paying to attract.

Websites

A Google-friendly website designed for conversions can make your SEO and PPC really work for you. 

Monthly low payment terms available. Digital SEO/PPC + website packages available, starting as low $1,100/month. 

Essentials

$4,950

Best for: General dentists or specialists seeking a professional website and a strong local presence.

Includes

  • Website featuring all your services with strong emphasis on obtaining volume new patients.
  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding
  • SEO- and PPC-ready structure
Provides a strong website that attracts local new patients

Premium

$10,000

Best for: Practices wanting to actively grow multiple high-value services, such as implants, full-arch, cosmetic dentistry, full-mouth reconstruction, Invisalign and advanced periodontics.

Includes

  • Designed to support aggressive growth of high-value services through advanced conversion-focused service pages.
  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding and choice of layout
  • SEO- and PPC-ready structure
  • Professionally-scripted photoshoot*

*Professional, scripted photoshoot is a vital component in creating a fully custom website that Google likes and will rank well. Website price can be discounted if you can supply us with adequate photos.

**Video shoot available for an additional cost. Includes introduction to the practice, doctor interviews and patient testimonials.

Expanded structure for strong performance across multiple services

Custom Deluxe

Call for pricing

Make your dream website! This website package is ideal for dentists who want a completely unique high-performing, high-converting website that is designed for multiple high-end services.

Includes

  • Conversion-focused layout
  • Mobile-friendly modern design with animations and interactivity throughout the site
  • Customized branding and choice of layout
  • SEO- and PPC-ready structure
  • Professionally-scripted photoshoot*
Full branding website designed to market your high-value services, designed to stand out in competitive markets.

Add-Ons

  • Photo Shoot

    • Office + treatment rooms
    • Doctor + team headshots
    • Patient interaction shots
    • Branding + lifestyle photos
    $3,000

  • RECOMMENDED

    Photo + Video

    • Everything in photo shoot
    • Doctor interview + messaging
    • Patient testimonial video
    • Office walkthrough + overview
    $7,900

  • Premium Video

    • Multiple patient testimonials
    • Doctor interviews + authority content
    • Service-specific videos
    • Full office + brand storytelling
    $5,900

    for 6 videos

How to Know What You Actually Need

You don’t have to build a new website to get started. We can run SEO and Google Ads on your existing site — a new website is only necessary if yours is genuinely holding your marketing back.

  • When a New Website Is Required

    • Your current site is hard to update
    • It looks outdated or isn’t mobile-friendly
    • It can’t support SEO or ads
    • You don’t fully control your website

  • When You Need Ongoing Marketing

    • You want consistent new patient flow
    • You’re not showing up on Google
    • You rely too much on referrals
    • You want to grow specific high-value services

Get a Clear Plan for Your Practice

We'll walk through your goals, budget, and recommend the right setup based on your services and market.

(855) 486-2410