How to stand out in the crowded dental marketplace.
When we first started marketing for dentists in 2007, many dentists still didn’t have a website and the cost marketing on the Internet was a fraction of the current cost.
Ten years later, things have changed dramatically. The biggest change is the sheer number of dental practices online. As things changed, we had to make sure we could continue to successfully and cost-effectively market dental practices
It boiled down to three major factors. The first two are vital for effective marketing and have been at the heart of our marketing programs:
1. Market Research
2. Customization and Personalization
We use market research to understand our clients’ target audience and identify the best way to reach them. This includes surveys, demographic studies and competitive analyses.
Customization is vital. Our mission as marketers is to attract your target audience’s attention, engage them and get them to call your practice. Nothing is more uninteresting than a website or other marketing piece that uses only generic content and stock photos. A website or direct mail piece should reflect your practice. It should show pictorially and in its text, your strengths, your skill, your care for your patient and your love of your vocation. It should showcase patients who have benefited from the dental work they received at your practice, and give prospective patients a look inside your practice, so they are already familiar and comfortable going there.
Personalization means our staff is actively optimizing your marketing at all times, not relying on automation or rote formulas. For instance, our pay-per-click advertising managers personally manage our clients’ accounts to ensure they get the best results for their budgets. Yes, we use software to help us track, analyze and optimize, but software is not a substitute for the trained, analytic eye of one of our managers.
3. Custom Magazines
We created our custom magazine direct mail program to reach our clients’ target audiences directly. It is the ultimate solution for the busy Internet, as it reaches people who may or may not find you online, or who may not even look online for the type of procedures they need.
Because direct mail has also proliferated in the last decade, we needed to create something that would be noticeable, engaging and credible. Our unique magazines are just that. We receive constant feedback from our clients about new patients coming in ready for major dental work at their practice after reading their magazine.
If you’d like more information or want to chat, please call 855-486-2410 or click here to email us.
