The Gilleard Difference

February 11, 2018
by Keith Gilleard

What is different about how we market dental practices?

The Senior Accounts Coordinator and the CEO of Gilleard Dental Marketing at a conference booth.

More and more dental marketing companies have cropped up in recent years. Just like energy bars, TV channels and automobiles, you have more choices than ever. 

 So, why choose us?

The reason is that we offer specific services and features that other companies may offer individually, but are often not available together in a single package.

We know dentistry. All our creative staff are trained in the fundamentals of dentistry. For instance, they know what guided 3D implant surgery is, when it’s not a good idea to do no-prep veneers and the basics of how laser periodontal surgery is done. You can’t market a dental practice with reality if you don’t understand what it does.

We provide custom marketing for your practice. Each practice is different: the type of practice, what it most wants to market, its location, its building and its demographics. This leads us to:

We give a true representation of your practice’s strengths and philosophy. Each practice has its own personality, strengths and accomplishments. Our websites  and custom magazines reflect this. This, in turn, makes for a more personal and engaging experience for the person looking for a dentist. This also separates you out from chain dental corporations.

We have a proven track record of success in marketing dental practices. We have been focusing on marketing dental practices since 2008. We track all our results and we have developed protocols to help any client have successful marketing.

We give superlative customer service. As well as a dedicated client services manager, we have client managers for every program you do with us. Their mission: to get you the best possible results from your marketing and to promptly respond to any questions or requests you have. 

We are a real marketing company. That probably sounds strange to you, but you have to understand how a lot of marketing companies have developed. Many came about as a result of being able to code websites or do search engine optimization or social media. Few are actually versed in the traditional arts of marketing as practiced by the good ad agencies and successful large corporations. The real art of marketing consists of:

  • A deep understanding of the subject being marketed (in our case, dentistry).
  • A good understanding of the target markets – how to reach them and what will get them interested in going to your practice.
  • Ability to present the product (in this case, dentistry) in such a way that it is engaging and motivates the target markets to call the business (your practice) for appointments.
  • Tracking the marketing to bolster or improve upon results.

There is a big difference between proficiency (which we also have) in getting people to your website or getting marketing pieces distributed, and getting your marketing to result in calls for appointments.

And this leads us to possibly our biggest differentiator:

We use market research and surveys.

This is how to find out what is in the mind of your target audiences, how we know what to write so the reader will want to go to your practice, what imagery to use to create more affinity for your practice and where to show your website or send direct mail in order to reach your prime households.

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.