According to data from the American College of Prosthodontists, a significant portion of the U.S. population experiences tooth loss:

Approximately 178 million Americans are missing at least one tooth
Nearly 40 million Americans are edentulous (completely without natural teeth)

These figures underscore a substantial market opportunity for dentists. A strong full-arch marketing strategy should use various marketing tactics to reach potential patients effectively. Customization is key because each demographic has unique dental needs.

Let’s take a look at what works and what doesn’t

Funnels/Landing Pages

These have various pros and cons. As competition increases, the cons start to outweigh the benefits for many dentists.

Pros

You can get a high volume of leads.
Your landing page can be better at converting than your website.
Some programs include appointment/sales centers (at a cost).
Can be a great option for dentists with prices that are considerably lower than the average in their area.

Cons

Most landing pages are geared toward getting the low-hanging fruit of people who are already shopping for full-arch implants. This omits a large section of potential market.
The high-volume of leads can be difficult to get into the practice, as many are impulsively answering quizzes or are just shopping around. We routinely hear from dentists that they have received a high volume of leads but have been able to get only a tiny percentage to actually show up.
The office front desk can get very tied up trying to handle the high volume of cold leads.
Most landing pages do very little, if anything, to market that practice, and people don’t really know who is trying to contact them or any benefits to going to that practice. This makes the shopper problem even more acute.
Required budgets, especially in highly competitive areas, can be very high.

Summary

The usual full-arch landing page featuring a quiz can be a good option for dentists that have highly competitive prices and/or who have a very formed scheduling and treatment acceptance line that also does not have the doctor spending a lot of time on the consultation.

How to overcome the “cons” of funnel marketing

Gilleard Dental Marketing has created a full-arch and implant mini website that is designed to showcase your practice and attract and engage full-arch markets that normally go untapped by the usual landing page.

Similarly, our ads campaigns are designed to not only attract people actively looking for full-arch, but also people who are looking for a solution to their bad teeth but are not yet ready to decide on full-arch teeth replacement. We are able to be more precise in our targeting and obtain more qualified leads for a lower budget.

Search Engine Optimization (SEO) and Local Search Optimization

SEO can get your website high on Google rankings. Local search consists of optimizing your Google Business Profile (this shows up on Google Maps), as well as other Maps and directories. If an area is competitive and an office is starting out from a low ranking, this process can take a while and other marketing should be done at the same time.

Search engine optimization is an important part of any full-arch marketing so that people can find you organically or on maps. However, the good work done with SEO can be rendered invalid if your website is not design to engage and convert visitors.

We have studied many websites of dentists marketing full-arch, and the vast majority have poor implant and full-arch web pages that neither promote the practice adequately nor have content that would engage and mobilize the reader. Often, the websites do have a decent home page, but the inner pages don’t follow through. Our websites are highly personalized, including the implant and full-arch pages.

Pay-Per-Click Advertising (PPC) and Facebook Ads

Gilleard Dental Marketing is a Google Partner and our PPC managers are Google Certified. We have been doing PPC for dental implants since 2008.

Most websites’ full-arch and implant pages are too generic and lack marketing elements to be successful for PPC or Facebook Ads. Hence, many dentists turn to separate landing pages. Your website can be successful with PPC if the website is made to actually engage and motivate a visitor to contact the office. PPC to one’s own website rather than a landing page has many benefits, including more credibility, more information about the practice, and an ability to find your website again. But you have to have a website that will do its job as a marketing vehicle.

Direct Mail Implant Marketing

Direct mail for implants usually consists of postcards or brochures. A plus of any direct mail is that it can be sent to key demographics who may not be looking online for full-arch services. Direct mail also lets people in your area know that your office is there and ready to provide full-arch treatment.

Postcards

Due to their limited space, a postcard works best with a good offer (such as a free consultation) or cheap prices. However, a free consultation as the main component of a postcard can engender shoppers who are not invested in going to your practice. A solution to this is directing the recipient to your website, which is only workable if your website does a good job converting. In general, we have found that postcards have very limited workability for full-arch.

Brochures

Brochures can fare better than postcards, but it all depends on the size of the brochure and content. Most brochures are too generic and templated to be workable for full-arch.

Custom Magazines

Unique to Gilleard Dental Marketing are fully custom direct mail magazines. Unlike either a postcard or brochure, the magazines have plenty of space to fully showcase your office and your full-arch treatment. Their size, attractiveness and authority as magazines serve to brand your office in your community. We distribute them to select neighborhoods chosen for their demographic compatibility. Custom magazines can pick up many full-arch patients that would be very hard to find or obtain online. They cut through the competitive digital landscape and go straight to the consumer.

Want to know what the best marketing would be for your practice?

We’ll evaluate various factors about your practice, full-arch treatment and budget and recommend you the marketing that will get you the best returns.

Call 855-486-2410 or request an appointment online.

What are the most effective methods for attracting patients for full-arch dental implant services