My first contact with magazines was in Art School, when I created a journal featuring students’ efforts in avant-garde poetry. But I fell in love with them when, in the ’70s, I became the in-house editor of an institutional monthly magazine and saw their spectacular impact on arrivals and revenue.
Of course, in those days, magazines were very touchy-feely. Every piece had to be meticulously pasted up onto boards, a far cry from the current digital process. The end result was the same, though: something substantial that the consumer could hold, peruse and save.
As we move forward at an accelerated pace into our digital age, with its multiplicity of devices for displaying information, a magazine might seem to some a retrogression into an earlier era. We have found the contrary to be true. The magazine is a powerful complement to an effective website, a successful stand-alone tool, and often outperforms even our best websites.
Best of all, for many of our clients, it attracts patients who need extensive dental work or who want to make over their smile.
Part of the secret to our magazines’ success is their distribution. We use a variety of distribution methods customized to the practice and designed to get the magazines in front of the right demographic.
The other secret to its success is no secret really, and that is the use of real, full-blown, agency-style marketing. The magazine is completely custom, from the photos to the text to the design, and within it, successful marketing devices are used to attract, interest, and get a prospective patient to act.
Our magazines are exclusive to each client’s area. This is a courtesy to our clients, but we also don’t like competing against ourselves!
If you’d like to know more, give us a call at (855) 486-2410.
