Growing Your Practice With “Real” Marketing

December 15, 2014
by Keith Gilleard

I am always asked what makes us different in our marketing, and I have to reply that we provide “real” marketing.

Maybe I should rephrase: we apply the scientific, time-proven principles of marketing used by the most successful ad agencies and corporations to the field of dentistry. Marketing is a process. It isn’t a “clever” gimmick. And successful marketing doesn’t consist of just one or two of the many aspects of marketing, such as search engine optimization or the mailing of postcards, it consists of many and various disciplines. Its a broad field.

Blueprint for successful marketing

“Real” marketing uses, amongst other disciplines, market research and surveys to create a marketing strategy. The blueprint! Any marketing items created are based on this research and strategy. Why? Because with the research and surveys you know who your target markets are, what they need and want from a dental practice, doctor or dental service, and you put that into your marketing piece, website or ad. And you use the appropriate photos and imagery to back it up.
So when someone from your target market (such as people needing dental rehabilitation, people with missing teeth, people with sleep apnea, parents of children/teens needing orthodontics, etc.) when they read your marketing piece, website or ad, they see that you are offering what they are looking for.

It’s your blueprint for successful marketing.

Growing your practice with successful marketing

This is part of how how we have helped our clients grow their practices. Using proven marketing techniques, of which I mentioned earlier there are many, we are able to get  our clients a good flow of new patients. We can also target the type of patients they want to reach, increasing the practice’s profitability and viability.

But don’t take my word for it, read the success stories from our clients.

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.