How do you acquire new patients for your high-production procedures?
Many of our clients originally came to us to increase their delivery of procedures beyond cleanings, fillings, and crowns/bridges. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was either yielding few results or attracting the wrong type of patients.
When we investigated their existing marketing, we found the main problem was a generic website or direct mail that didn’t interest or engage the target demographics.
The solution
If your marketing materials are generic, personalize them by writing about your practice and its services and by including actual photos of your practice and patients. This is definitely a good first step toward improving your marketing. If you really want to score well, we can help you take your marketing to the next level.
Scientific Marketing to attract high-production cases
We use scientific marketing, including market research and surveys, to identify the specific imagery and messaging that will interest your target demographics in having their dental work done at your practice. Each marketing item we create is created and written just for your practice. We even go to your practice to do a custom photo shoot of the doctor(s), the practice and some of your patients.
We use the same scientific approach to effectively reach your target demographics through state-of-the-art Internet marketing or direct marketing distribution methods.
We use these scientific marketing techniques in our successful Internet Marketing Program as well as in our highly successful Custom Magazine Program, a direct-mail marketing program designed to attract and interest people in the specific procedures our client most wants to deliver.
If you would like to learn how to increase your new patient volume for high-volume procedures, please give us a call at 855-743-6310 or click here to email us.
