Many of our clients originally came to us to increase their delivery of services outside of cleanings, crown/bridge and fillings. Some of them had not been doing much marketing, but others had been doing some marketing, such as Internet marketing, postcards, coupons, radio and TV, but were not achieving the results they wanted.
Uniformly, the problem for those clients who were doing some marketing was the generic nature of their marketing. It wasn’t personalized to their practice and it usually had little to no imagery or text that would actually resonate with their target demographics. This issue is pervasive in the dental marketing world.
The result: either little to no response, or, if there were offers such as cheap cleanings, people coming in, but not for high-production dental work.
The solution: personalize your marketing by actually writing about your practice and your procedures and by including actual photos from your practice and patients.
If you want to take it to the next level and ensure response: apply scientific marketing techniques to your marketing. This includes market research to isolate the exact imagery and hot buttons (phrases that will resonate with your target demographics) for your practice, and especially for the services you most want to deliver.
As well as applying these scientific marketing techniques in our successful Internet marketing program, we use them in our equally successful custom magazine program. This is a direct marketing program designed to attract and interest people who need more extensive or specialty dental services, as well as people looking for a good competent dentist for general work.
If you would like to find out how to increase your new patients for the type of services you want to deliver, please give us a call or email us.