Many of our clients originally came to us to increase their service delivery beyond cleanings, crowns/bridges, and fillings. Some of them had not been doing much marketing, while others had been doing some, such as Internet marketing, postcards, coupons, radio, and TV, but were not achieving the results they wanted.
In general, the problem for those clients who were doing marketing was the generic nature of their marketing. It wasn’t personalized to their practice, and it usually had little to no imagery or text that would actually resonate with their target demographics. This issue is pervasive in the dental marketing world.
The result: either little to no response, or, if there were offers such as cheap cleanings, people coming in, but not for high-production dental work.
The solution: personalize your marketing by writing about your practice and procedures, and by including photos from your practice and patients.
If you want to take it to the next level and ensure response, apply scientific marketing techniques to your marketing. This includes market research to isolate the exact imagery and hot buttons (phrases that will resonate with your target demographics) for your practice, and especially for the services you most want to deliver.
In addition to applying these scientific marketing techniques in our successful Internet marketing program, we use them in our equally successful custom magazine program. This is a direct marketing program designed to attract and interest people who need more extensive or specialty dental services, as well as people looking for a good, competent dentist for general work.
If you would like to learn how to increase the number of new patients for the services you want to deliver, please give us a call or email us.
