How to Get a Good New Patient Flow in All Seasons

August 30, 2016
by Keith Gilleard

SeasonsNow and then our clients tell me that they want to put their marketing on hold during their “off season”. They want to make sure they don’t lose money when there are not enough people around looking for dental work.

I always give them the same reply: if you want to keep your new patient flow going, it’s better to keep marketing as there are always some people who want dental work.

Our best tool to keep new patients coming in despite a down season is our custom magazine. This attractive and engaging direct mail piece features the services you most want to market and provides information that arouses interest in the reader in getting dental work.

I’ll let one of our clients tell you in his own words what the magazine has done for his practice in his off season: the summer. This doctor practices in a small town in Florida near the beach and in the past has relied on the snowbirds to keep him busy. You can read his success story here.

If have any questions on how we can help you boost your new patient numbers, please call us at (855) 743-6310 and ask for Richard and he’ll set up a phone meeting with me. You can also send us an email.

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.