Now and then, our clients tell me that they want to put their marketing on hold during their “off-season”. They want to make sure they don’t lose money when there are not enough people around looking for dental work.
I always give them the same reply: if you want to keep your new patient flow going, it’s better to keep marketing, since some people always want dental work.
Our best tool for attracting new patients during a down season is our custom magazine. This attractive, engaging direct mail piece highlights the services you want to market and provides information that piques readers’ interest in dental care.
I’ll let one of our clients tell you in his own words what the magazine has done for his practice in his off-season: the summer. This doctor practices in a small town in Florida near the beach and, in the past, has relied on snowbirds to keep him busy. You can read his success story here.
If you have any questions on how we can help you boost your new patient numbers, please call us at (855) 743-6310. You can also send us an email.
